Hybrid SME Marketing Leader - Growth & ROI Champion

Bupa Insurance Limited; Eccles; Hybrid; GBP 53,000 - 68,000; Full time

Job summary

A renowned health insurer is hiring an SME Marketing Manager to lead marketing strategies for its SME segment. This role involves driving acquisition, retention, and growth, managing a team, and optimizing campaign performance. Candidates should possess B2B marketing expertise in Financial Services, a proven track record in lead generation, and strong skills in stakeholder influence. This full-time position offers hybrid working and a competitive salary range.

Benefits

25 days holiday, increasing through length of service

Bupa health insurance

Annual performance-based bonus

Enhanced pension plan and life insurance

Onsite gym or local discounts

Flexible working and family-friendly benefits

Qualifications

• Proven B2B marketing expertise, ideally in Financial or Professional Services.
• Strong track record in lead generation, CRM and Martech stacks is desirable.
• Evidence-based marketing approach to demonstrate ROI is essential.
• Experience managing teams and developing talent pipelines would be ideal.
• Skilled at influencing senior stakeholders in complex, matrix organisations is essential.

Responsibilities

• Own the SME lead generation programme and channel mix strategy.
• Deliver in-life marketing plans to boost value perception.
• Oversee marketing campaigns ensuring compelling content and measurable ROI.
• Partner with Product and Distribution teams to align marketing plans.
• Manage marketing budget efficiently and report on KPIs.
• Lead and develop a team of 3-4 marketing professionals.

Skills

B2B marketing expertise

Lead generation

CRM and Martech stacks

Influencing senior stakeholders

Commercial and creative thinking

Job description

A renowned health insurer is hiring an SME Marketing Manager to lead marketing strategies for its SME segment. This role involves driving acquisition, retention, and growth, managing a team, and optimizing campaign performance. Candidates should possess B2B marketing expertise in Financial Services, a proven track record in lead generation, and strong skills in stakeholder influence. This full-time position offers hybrid working and a competitive salary range.