Head of Sport Brand Partnerships - Clothing Retail

Frasers Group; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading UK retail company is seeking a Head of Sport Brand Partnerships to own key relationships and drive strategy across brands. The ideal candidate will have 10 years of B2B partnerships experience, especially in sport or fashion retail. Responsibilities include managing brand relationships, tracking performance, and collaborating with commercial teams. This full-time position is a mid-senior level role offering significant career elevation opportunities.

Qualifications

• 10 years experience in B2B partnerships, ideally in sport or fashion retail.
• Strong experience in a retailer brand facing or brand retailer facing role.
• Excellent communication and relationship building skills.

Responsibilities

• Own key sports brand relationships and deliver long-term planning.
• Lead development of operational scorecards and track performance against KPIs.
• Manage and nurture ongoing relationships with assigned brands.

Skills

B2B partnerships

Strategic partnerships

Communication

Relationship building

Analytical skills

Job description

Head of Sport Brand Partnerships - Clothing Retail

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our mission – we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

You will own several key sports brand relationships, delivering long-term planning and strategy, and acting as a centre of excellence for the commercial team in assigned brands and categories. You will support the Group Head of Sports Brand Partnerships and the Chief Brand Officer, creating sports brand partnerships across Group.

As part of the Sports Brand Partnership team, you will work collaboratively, within a responsibility matrix where you will be expected to both lead and support on brand relationship development and management activity, as directed by the Group Head of Sports Partnerships and Chief Brand Officer, supported by a Brand Partnerships Manager.

• Managing and nurturing ongoing relationships with assigned brands, acting as lead point of contact at defined levels
• Leading on long‑term strategy for assigned brands
• Regularly meeting with brand representatives to discuss performance, address challenges and promote collaboration
• Developing a deep relationship and understanding of portfolio brands goals, positioning and market needs to drive mutual success
• Identifying and managing key strategic priorities for each brand to ensure alignment with business objectives
• Developing operational scorecards in alignment with the Group Head to track performance against monthly KPI’s
• Collaborating with the Commercial team to develop and communicate seasonal budgets for each brand
• Supporting the Group Head with strategic brand negotiations and leading own brand portfolio for LT. Supporting the wider commercial team on seasonal negotiations
• Accountable for cross functional project and initiative implementation
• Owning financial performance tracking and reporting for top 10 and assigned own brand portfolio
• Supporting product distribution strategies that aim to optimise access and range development
• Driving dialogue with the commercial team to ensure the right product mix is available at the right time
• Supporting 360 reviews
• Creating frameworks and processes to standardise ways of working
• Owning marketplace analysis and reporting
• Leading and developing Brand Partnership Managers. Supporting Commercial Manager development, setting clear goals, expectations and performance standards

Qualifications

• 10 years experience of a B2B partnerships, ideally sport or fashion retail.
• Strong experience in a Retailer brand facing, or Brand Retailer Facing role
• Strong track record of establishing strategic partnerships
• Quickly understand the Sports Direct brand to be able to prioritise its equity through all partnerships and intuitively understand the right brand mix for potential opportunities
• Have a collaborative mindset, and experienced in working across broad cross‑functional stakeholder groups to turn strategy into actionable plans
• Excellent communication and relationship building skills
• Experience of leading a team within a buying or brand partnership environment
• Strong and demonstrable analytical skills – ability to understand commercial data, build KPI’s and making data led decisions.
• Open and transparent – able to navigate the organisation and to be comfortable with ambiguity.
• Highly organized and structured, with strong strategic thinking and vision, entrepreneurial mindset and leadership
• English native or fluent in English.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Industries

• Retail