Head of Sales

Aramark NV; Cardiff; On-site; GBP 150,000 - 200,000; Full time

Job summary

A leading hospitality firm in Cardiff seeks a Head of Sales to drive non-event day sales strategy at a premier venue. The ideal candidate will have over 7 years of experience in hospitality sales, with a strong background in management and revenue generation. Key responsibilities include developing sales strategies, managing a sales team, and building client relationships. This role offers competitive benefits including generous annual leave and a pension scheme.

Benefits

Generous annual leave

Pension scheme

Life assurance

Benefits app: discounts, online GP, mental health support

Qualifications

• 7+ years’ experience in hospitality or venue sales, with at least 3 years in management.
• Proven ability to create and execute innovative sales strategies.
• Strong leadership and organizational skills.

Responsibilities

• Develop and deliver a sales strategy to hit ambitious revenue targets.
• Lead and grow a dedicated sales team.
• Drive new business across meetings, incentives, conferences and events.
• Build strong relationships with partners, promoters, and clients.
• Oversee marketing plans, pricing, and booking systems for non-event day activity.
• Represent Aramark and Principality Stadium at networking events.

Skills

Hospitality sales experience

Team leadership

Revenue generation

Client relationship management

Communication skills

Organizational skills

Passion for food and hospitality

Job description

Aramark UK is proud to partner with Principality Stadium to deliver world-class hospitality and non-event day experiences. We’re looking for a proactive Head of Sales to lead our non-event day sales strategy and drive commercial success at one of the UK’s most iconic venues.

This is a unique opportunity to shape the future of premium experiences beyond match days. From conferences and private dining to stadium tours, pop-up restaurants, and large-scale events like concerts and exhibitions, you’ll be at the heart of creating unforgettable moments.

• Develop and deliver a sales strategy to hit ambitious revenue targets
• Lead and grow a dedicated sales team
• Drive new business across meetings, incentives, conferences and events
• Build strong relationships with partners, promoters and clients
• Oversee marketing plans, pricing, and booking systems for non-event day activity
• Represent Aramark and Principality Stadium at networking events, trade shows and site visits

You’ll bring:

• 7+ years’ experience in hospitality or venue sales, with at least 3 years in management
• Proven ability to create and execute innovative sales strategies
• Commercially savvy, with a track record of driving revenue and building long-term client relationships
• Strong leadership, communication and organisational skills
• Passion for food, hospitality and delivering exceptional customer experiences
• Generous annual leave that increases in line with service
• Pension scheme and life assurance
• Benefits app: discounts, online GP, mental health support and our EAP

If you already work for Aramark, you must notify your line manager before submitting your application.

As a proud Disability Confident employer, we encourage applications from individuals of all abilities and are dedicated to supporting employees with disabilities throughout their career journey.

Our recruitment process is accessible and reasonable adjustments are available. If you require accommodations or have questions, please email [e-mail]

All applications will be treated in the strictest confidence.