Head of Livery Sales NEW Company of Cooks £60,000 per year London Operations

Company; Greater London; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A leading catering company in the UK is seeking a Head of Livery Sales to join their team. The role involves driving commercial performance across venues, achieving sales targets, and leading a motivated sales team. Candidates should have a proven track record in hospitality sales leadership, strong stakeholder management skills, and a good understanding of the events marketplace. The position offers a salary of £50,000 - £60,000 and opportunities for personal development.

Benefits

Personal Development and Training opportunities

Life assurance scheme

Pension scheme

Holiday allowance

Access to Healthcare Support App

Eye care

Wellbeing strategy

Regular social events

Holiday purchase scheme

Volunteering days

Professional subscriptions

Recognition schemes

Long service awards

High street discount vouchers

Qualifications

• Proven track record of exceeding revenue targets in event venue or hospitality sales leadership.
• Strong commercial acumen with experience in budgeting, forecasting, and strategic planning.
• Evidence experience in managing and developing successful sales teams.
• Excellent stakeholder management and relationship-building skills across all levels.
• Deep understanding of the UK events and venue marketplace, particularly Livery Halls or heritage venues.

Responsibilities

• Achieve and exceed annual sales targets across room hire, food & beverage, and ancillary services.
• Develop, motivate, and lead a results-driven sales team of 4 direct reports that consistently delivers high standards.
• Design and execute the annual strategic sales and marketing plan in collaboration with key stakeholders.
• Build and maintain relationships with clients, partners, and internal teams.
• Enhance the company brand reputation through innovation and exceptional customer experience.

Skills

Event venue sales

Team leadership

Commercial acumen

Stakeholder management

Strategic planning

Negotiation skills

Job description

We are Company of Cooks, and we believe brilliant food and drink starts with brilliant people. For over 25 years, we’ve been part of some of the UK’s most loved cultural destinations, from historic palaces and botanical gardens to buzzing galleries and performance spaces, running the cafés, restaurants, bars and events that bring these incredible places to life.

Our values - Craft, Creativity and Community - guide everything we do. They shape how we work together, how we support our partners, and how we make each guest feel welcome. If you care about food, people and doing things properly, you’ll feel right at home here.

Wherever we are, we do more than serve. We bring places to life through food, service and creativity and we’re looking for a Head of Livery Sales to join our team.

Location: Field based roles, primarily based at EC2Y 5JU with regular travel to sites and flexibility to work one day a week from home

Salary: £50,000 - £60,000 per annum basic plus performance based based and commission

Working Pattern: Monday - Friday - 40 hours per week

About the role

The Head of Livery Sales is responsible for driving commercial performance across Plaisterers’ Hall and four other Livery Halls within the Company of Cooks portfolio. This role leads the strategic direction of venue sales, delivering exceptional client experiences while exceeding revenue, profitability, and brand growth targets.

The position requires a commercially astute, inspirational leader who can motivate high-performing sales teams, strengthen partnerships, and position eve and the Livery Halls as leading destinations within the events and hospitality industry.

Key Responsibilities

• Revenue Growth: Achieve and exceed annual sales targets across room hire, food & beverage, and ancillary services.
• Team Leadership: Develop, motivate, and lead a results-driven sales team of 4 direct reports that consistently delivers high standards and exceeds KPIs.
• Strategic Planning: Design and execute the annual strategic sales and marketing plan in collaboration with key stakeholders.
• Stakeholder Management: Build and maintain strong relationships with clients, partners, and internal teams to maximise opportunities and brand value.
• Brand Development: Enhance the eve and Company of Cooks brand reputation through innovation, market insight, and exceptional customer experience.
• Profitability: Identify and implement strategies to improve revenue streams and cost efficiencies across all venues.

Our Ideal Candidate

Essential

• Proven track record of exceeding revenue targets in event venue or hospitality sales leadership.
• Strong commercial acumen with experience in budgeting, forecasting, and strategic planning.
• Evidence experience in managing and developing successful sales teams.
• Excellent stakeholder management and relationship-building skills across all levels.
• Deep understanding of the UK events and venue marketplace, particularly Livery Halls or heritage venues.
• Experience in developing and executing integrated sales and marketing strategies.
• Strong presentation, negotiation, and influencing skills.

Desirable

• Experience working within multi-site hospitality or contract catering environments.
• Knowledge of digital marketing, CRM systems, and data-led sales approaches.
• Established network within the London events industry

Key Attributes

• Inspirational leadership style with the ability to drive performance and accountability.
• Entrepreneurial mindset with a strategic, results-oriented approach.
• Ability to think creatively to deliver results that stand out from the crowd
• Collaborative, diplomatic communicator with strong interpersonal skills.
• Passionate about hospitality, customer experience, and brand excellence.

What’s in it for you?

Working with Company of Cooks has its perks! People are at the heart of everything we do, so we've developed a range of benefits to keep you happy.

• Personal Development and Training opportunities
• Life assurance scheme
• Pension scheme
• Holiday allowance
• Access to Healthcare Support App which includes Annual health check, Digital GP, Mental Health Consultations, Nutritional Consultations, Second Medical Opinion
• Eye care
• A great wellbeing strategy – including access to our Employee Assistance Programme, salary finance
• Family friendly support
• Regular social events and communication with our leaders
• A holiday purchase scheme
• Volunteering days
• Professional subscriptions
• Recognition schemes and people awards
• Long service awards
• Access to some great high street discount vouchers