Head of Generosity Intelligence

Flutter UK & Ireland; Leeds; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A leading iGaming operator is seeking a Head of Generosity Intelligence to lead cross-brand insights and optimisations. Responsibilities include defining measurement standards, identifying opportunities for effective generosity allocation, and managing a team. Candidates should possess advanced analytics skills, a strategic vision, and the ability to simplify complex analyses for executives. This role offers a flexible working environment, a learning fund, unlimited holiday, and other attractive benefits.

Benefits

Flexible ways of working

£1,000 learning fund

Unlimited holiday

Twice-yearly bonus

Pension contribution scheme

Private healthcare

Access to thousands of Udemy courses

Invest via Company Sharesave Scheme

16 hours paid volunteering time per year

Qualifications

• Deep expertise in statistical modelling, experimentation, and segmentation.
• Ability to translate insight from data into commercial action.
• Exceptional skill in simplifying complex analysis for executive audiences.
• Confirmed ability to align cross-functional teams and influence others without authority.
• Consistent record of developing analysts.

Responsibilities

• Define measurement standards and methodologies that quantify effectiveness.
• Identify generosity optimisation opportunities.
• Own and standardise experimentation design related to generosity.
• Consolidate findings across brands to build a trusted repository.
• Partner with Data Science to develop new classification models.
• Build dashboards for Generosity reporting.

Skills

Advanced Analytics Leadership

Commercial Competence

Strategic Vision

Bias for Clarity

Influential Leadership

Technical Depth

Team Builder

Tools

SQL

Looker

Job description

Head of Generosity Intelligence

Reporting to the Director of Generosity Transformation, the Head of Generosity Intelligence is a senior, cross‑brand leader responsible for transforming how Flutter UKI understands, measures, and optimises Generosity across Paddy Power, Sky & Betfair Gaming & Sportsbook. This person will equip Commercial teams with the insights and frameworks needed to allocate Generosity optimally.

What you’ll be doing

• Define measurement standards, methodologies that quantify effectiveness, elasticity, and return on investment.
• Identify generosity optimisation opportunities that take into account changes to tax structures, regulatory requirements, and cost implications.
• Own and standardise experimentation design related to generosity (target/control, uplift measurement, sample sizing, significance).
• Consolidate findings across brands to build a single, trusted repository, reducing duplicated tests and accelerating group learning.
• Identify segmentation opportunities that support more targeted, efficient generosity allocation.
• Partner with Data Science to develop new classification models, predictive models, and behavioural clustering techniques that improve customer targeting.
• Develop a senior team of 3 who can influence across the org.
• Identify required data uplifts across brands and work with Product to build.
• Build dashboards to service teams on Generosity reporting, ensuring internal partners have timely access to accurate, actionable data.

What we’re looking for

• Advanced Analytics Leadership: Deep expertise in statistical modelling, experimentation, and segmentation.
• Commercial Competence: Ability to translate insight from data into commercial action.
• Strategic Vision: Build long‑term roadmaps for measurement, modelling, and insight uplift.
• Bias for Clarity: Exceptional skill in simplifying complex analysis for executive audiences.
• Influential Leadership: Confirmed ability to align cross‑functional teams and influence others without authority.
• Technical Depth: Comfortable working with Data Science teams building predictive models, clustering, and causal inference tools. Hands on experience with SQL & Looker.
• Team Builder: Consistent record of developing analysts.

What's In It For You

• Flexible ways of working – home or office, it’s your choice!
• £1,000 learning fund
• Unlimited holiday
• Twice‑yearly bonus (with part of it guaranteed!)
• Pension contribution scheme
• Private healthcare
• Access to thousands of Udemy courses
• Invest via the Company Sharesave Scheme
• 16 hours paid volunteering time per year.

About Flutter

Flutter is the world’s leading online sports betting and iGaming operator, with a market‑leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality.

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.