Head of Digital

Overclockers UK; Stoke-on-Trent; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading online retailer is seeking a Head of Digital to lead marketing and ecommerce strategies. You will be responsible for developing and executing these strategies in alignment with commercial expectations. The ideal candidate will have proven leadership experience, a strong commercial mindset, and a deep understanding of ecommerce platforms. This role offers the opportunity to influence a growing ecommerce environment, driving significant results with a passionate focus on gaming technology.

Qualifications

• Proven leadership experience in a senior marketing and ecommerce role.
• Strong performance marketing and commercial mindset.
• Deep understanding of ecommerce platforms, merchandising, and customer journeys.

Responsibilities

• Develop and execute the marketing and ecommerce strategy.
• Lead the marketing and ecommerce department to achieve results.
• Coach the department to enhance their skills.
• Build and maintain strong departmental relationships.
• Full accountability for marketing budget.

Skills

Leadership

Commercial mindset

Communication

Performance marketing

Ecommerce understanding

Tools

Google Analytics

Salesforce Commerce Cloud

PowerBI

SEMRush

Microsoft Office

Job description

Who we are

Overclockers UK (OCUK Ltd) are a leading online retailer of PC systems and components. Famous throughout the enthusiast community for their knowledge and passion for cutting edge performance components, hardware and systems. Overclockers UK is proud to be part of the Pro Gamers Group, an international e-commerce company with more than 700 employees at 12 locations worldwide!

What you will be doing

We are recruiting for an experienced and commercially, driven Head of Digital, who has a passion for marketing and ecommerce that can forge a strong connection to the PC gaming and hardware enthusiast community. Therefore, a passion for gaming and/or the latest in gaming technology hardware is a must!

You can expect lots of variety in this role but ultimately you will develop and execute the marketing and ecommerce strategy for Overclockers UK, in line with budgets and commercial expectations.

Key Responsibilities will include:

• Develop and execute the marketing strategy for Overclockers UK, ensuring the brand is “everywhere that matters” in line with budgets and commercial expectations
• Lead the Overclockers UK marketing and ecommerce department to deliver the strategy and achieve the very best results, and influence the wider business to support
• Coach the department to improve their knowledge, skills, identify opportunities and drive growth
• Support a department culture which builds confidence, empowers with trust, encourages calculated risk taking and dares to experiment
• Build and maintain strong departmental relationships to rally the business to support marketing and ecommerce performance, initiatives and projects
• Full ownership of OCUK’s performance marketing strategy
• Responsibility of OCUK’s content SEO strategy
• Full ownership of OCUK’s shop management and merchandising
• Full accountability for OCUK’s marketing budget
• Oversee marketing activity ad strategy for partnerships, media, influencer and affiliates, social media, video, blog, events and physical activations

Software Packages Used

• Microsoft Office
• Asana
• PowerBI
• SEMRush
• Google Analytics, Search Console and Merchant Centre
• Dynamic Yield
• SEO Monitor
• Spryker
• Salesforce Commerce Cloud
• AWIN
• Trust Pilot
• Akeneo
• Looker Studio
• Custobar
• ABLyft
• Meta Ads, TikTok Ads, Reddit Ads, Microsoft Ads, Google Ads

Does this sound like you?

• Proven leadership experience in a senior marketing and ecommerce role
• Strong performance marketing and commercial mindset
• Deep understanding of ecommerce platforms, merchandising, and customer journeys
• Experience working cross-functionally in a fast-paced retail or digital environment
• Confident communicator with the ability to influence at senior level
• Passionate about gaming or the latest gaming technology hardware