Head of Brand

Steer Automotive Group; Greater London, Birmingham; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading accident repair platform in the UK seeks a Head of Brand to join their Group Board. This senior strategic role includes defining and delivering the group's brand strategy, ensuring brand consistency across over 200 locations, and managing public relations to maintain brand reputation. The ideal candidate has proven experience in brand leadership within multi-site, service-led organisations. Competitive package and benefits are offered in this key position.

Benefits

29 days holiday including public holidays

Pension contributions

Enhanced parental leave

Financial Wellbeing app

Flexible working options

Cycle to work scheme

Ongoing training by Steer Academy

Opportunities for career progression

Qualifications

• Proven experience in leading brand or corporate identity for multi-site organisations.
• Experience working closely with senior leadership and strategy teams.
• Strong understanding of brand in operational environments.

Responsibilities

• Define and deliver Steer's group brand strategy.
• Ensure consistent brand application across over 200 locations.
• Own brand guidelines and editorial processes.
• Lead PR response strategies for reputation management.

Skills

Brand leadership in B2B

Stakeholder management

Influencing skills

Understanding of service-led environments

Job description

UK-wide / Hybrid (national travel required) Group offices – London, Bucks & Birmingham

Ref:VA3438

#OFE

• 29 days holiday including public holidaysplus additional days with service
• Pension contributions
• Enhanced parental leave
• Wagestream—a Financial Wellbeing app giving you ultimate pay control! Get paid when you want, save monthly, enjoy shopping discounts, explore your benefits, and even connect with a financial coach.
• Talk to us about flexible working
• Cycle to work scheme
• Benefits App – virtual GP appointments, employee assistance programme (EAP), cycle to work, high street discounts, discounted vehicle maintenance & repairs and so much more!
  
• Steer Academy provides accredited ongoing training – paid for by the business
• Opportunities for career progression

Steer Automotive Group is the UK’s leading accident repair platform, with a national network of over 200 repair locations and a workforce of over 4,000 colleagues. Our portfolio contains a Luxury vehicle division, Commercial vehicle division and a Fleet & rental repair brand, in addition to our Prestige and core Bodyshop’s that provide our national footprint, supporting the UK’s leading insurers, vehicle manufacturers, fleet operators, and retail customers.

Measurably Different is the vision we live by,delivered throughourvalues; excellence, integrity and innovation. These three elements inspire every aspect of our business – from how we treat our customers to the quality of service we deliver, the sustainable practices we follow and the way we invest in our people.

The Role

As part of our ongoing business development, we are looking for a Head of Brand to join our Group Board, responsible for shaping and transforming the next stages of our brand evolution, supporting the business position that we hold within our market and the Automotive sectors that we represent.

As Head of Brand, you will shape and deliver a clear, consistent narrative encompassing the value of our unique national core vehicle repair businesses, our luxury collection, prestige approved offering and commercial vehicle centres. In this role, you will define how each segment’s value is communicated across all channels, ensuring our repair platform presents a unified brand experience while highlighting the distinctive strengths of each offering.

We are looking for an experienced brand professional with a demonstrable track record of delivering impactful brand development, working across scaled organisations and business disciplines through B2B and B2C organisations. Automotive sector experience is beneficial however not essential.

Group Brand Strategy (B2B Focus)

• Define and deliver Steer’s group brand strategy, aligned to the wider business and transformation strategy.
• Create a Brand timeline showcasing the communication strategy and structure of how each brand and master automotive group brand will engage with each relevant audience, to generate the highest levels of engagement and connectivity. Effectively present and share this communication template and timeline with key group board and executive stake holders, ensuring internal connection and clarity of our brands direction remains clear and is successfully delivered.
• Ensure the brand supports Steer’s positioning as a trusted, high-performing partner of choice for our insurer clients and OEM partners.
• Protect brand integrity through growth, acquisitions, and change.

Brand Consistency Across the Network

• Ensure consistent brand application across over 200 locations, covering all aspects of corporate identity including signage, site presentation, customer communications, and digital channels are all consistent and in keeping with brand standards and guidelines.
• Partner with Estates, Facilities, and Operations leaders to ensure our physical environments reflect brand standards.
• Work closely with the Strategy & Transformation Director, Group Commercial team, Group Board and Divisional Managing Directors to ensure brand supports insurer client and OEM confidence.
• Influence and develop Divisional brand and communication teams to deliver consistent communication ensuring colleagues recognise the ongoing investment and activities in place to create a diverse and inclusive working environment, where ongoing development is prioritised and our colleagues engagement is leading benchmark of progress and success.
• Contribute to all group client and partnership presentations, including strategic partnership activity.
• Ensure brand standards align with insurer and OEM audit expectations.
• Own Steer’s brand reputation across client and customer touchpoints, including Google Reviews & Business Profile, Trustpilot, and other feedback channels.
• Partner with Customer Experience teams to ensure the brand promise is consistently delivered.
• Lead PR response strategies, both when opportunities to enhance reputation are identified or to mitigate reputational risk.

Brand Governance & Enablement

• Own brand guidelines, tone of voice, editorial and governance processes.
• Enable operational and support teams with tools and guidance to apply the brand consistently.
• Oversee brand-related agencies and suppliers where required.

Skills & Experience

• Proven experience leading brand or corporate identity in a B2B, multi-site organisation.
• Strong understanding of brand in operational, service-led environments.
• Experience working closely with senior leadership and strategy teams.
• Excellent stakeholder management and influencing skills.

Preferred

• Experience in automotive, Retail, logistics, or other regulated, multi-site service sectors.
• Experience supporting brand integration during acquisitions.
• Experience in OEM or partner-led brand environments.

Why Join Us?

• Senior strategic role within the UK’s largest accident repair group and vehicle repair platform business.
• Direct influence on brand alignment with business strategy and transformation.
• Competitive senior package including car allowance, pension, and all group benefits.
• High visibility role working across Executive, Commercial, and Operational leadership.

Head of Brand, Brand Director, Group Brand Lead, Corporate Brand Strategy, B2B Brand Strategy, B2C Brand Marketing, Brand Leadership, Brand Transformation, Brand Architecture, Master Brand Strategy, Sub-Brand Management, Brand Positioning, Brand Narrative