Head of B2B Subscription Marketing

whoandwhy; Bristol; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A fast-growing B2B organisation in the UK is seeking a Head of Marketing to own the marketing strategy, budget, and performance. This senior role offers autonomy and the opportunity to build a high-performing team while driving measurable growth. Ideal candidates will have a strong B2B background with hands-on experience in demand generation, digital channels, content, CRM, and HubSpot. Additional benefits include a strong salary and bonus along with the chance to leave a lasting impact on a scaling business.

Benefits

Strong salary and bonus

Qualifications

• Experienced Head of Marketing or senior growth leader with a strong B2B background.
• Hands-on across demand generation and digital channels.
• Deep expertise in HubSpot covering automation, segmentation, and reporting.

Responsibilities

• Own the full marketing strategy, budget, and performance.
• Shape brand positioning and conversion optimization.
• Build and lead a high-performing team over time.

Skills

Demand generation

Digital channels

Content marketing

CRM and lifecycle marketing

HubSpot expertise

Job description

Who? This fast-growing B2B organisation is scaling with intent — investing in brand, systems and partnerships to build long-term, sustainable growth. With an ambitious leadership team and clear commercial vision, they’re creating a business where marketing is a true growth driver, not a support function. And you? You’re an experienced Head of Marketing or senior growth leader with a strong B2B background, ideally in SME or SMB markets. You’re hands‑on across demand generation, digital channels, content, CRM and lifecycle marketing, with deep HubSpot expertise covering automation, segmentation and reporting. You’ve built brands, scaled acquisition funnels, launched partner or affiliate networks and thrive in fast-growth environments where ownership, pace and impact matter.

Why? This is a senior, high-impact role with genuine autonomy and influence. You’ll own the full marketing strategy, budget and performance, shaping everything from brand positioning to conversion optimisation. There’s scope to build and lead a high-performing team over time, experiment with channels and partnerships, and work closely with leadership to drive measurable growth. Alongside a strong salary and bonus, you’ll gain the rare opportunity to leave a lasting mark on a scaling business.