GTM Marketing Lead, SMB & Merchant Services (FTC)

Lloyds Bank plc; Manchester; Hybrid; GBP 76,000 - 85,000; Full time

Job summary

A leading UK bank seeks a dynamic GTM Marketing Manager for an 8-month contract to lead marketing initiatives for small and medium businesses in Merchant Services. This role involves developing targeted marketing strategies, planning integrated campaigns, and leveraging data analytics to enhance customer engagement. A minimum of strong B2B marketing experience, especially in banking or Fintech, is required. This opportunity offers hybrid working and a competitive salary in a supportive workplace focused on diversity and inclusion.

Benefits

Generous pension contribution up to 15%

Annual performance-related bonus

Share schemes including free shares

30 days’ holiday

Wellbeing initiatives

Qualifications

• Strong demonstrable experience in B2B marketing roles in banking or Fintech.
• Experience in SMB-focused marketing and events management is highly desirable.
• Ability to interpret data and translate insights into actionable strategies.

Responsibilities

• Develop targeted marketing strategies for SMB customers.
• Plan and deliver integrated marketing campaigns across various channels.
• Use data analytics to understand SMB needs and optimize campaigns.

Skills

B2B marketing experience

Strong understanding of banking and payments ecosystems

Digital marketing expertise

Analytical skills

Sales collaboration

Tools

HubSpot

Salesforce

Job description

A leading UK bank seeks a dynamic GTM Marketing Manager for an 8-month contract to lead marketing initiatives for small and medium businesses in Merchant Services. This role involves developing targeted marketing strategies, planning integrated campaigns, and leveraging data analytics to enhance customer engagement. A minimum of strong B2B marketing experience, especially in banking or Fintech, is required. This opportunity offers hybrid working and a competitive salary in a supportive workplace focused on diversity and inclusion.