General/Store Manager - London

Alo, LLC.; City of London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading retail brand is seeking a General Manager in London to oversee store operations, drive sales, and lead the team. The ideal candidate has retail management experience, excellent interpersonal skills, and a dynamic approach to customer experience. This full-time role requires an ability to thrive in a fast-paced environment while adhering to company values and standards.

Qualifications

• Prior experience within retail or related industry.
• Working knowledge of MS Office (Word, Excel, Outlook).
• Experience managing and leading a team.
• Agile with the ability to handle multiple tasks in a changing environment.
• Independent work ethic and personal accountability.

Responsibilities

• Develop retail strategies to enhance customer experience.
• Facilitate employee training and onboarding.
• Ensure adherence to operational standards.
• Collaborate with cross-functional partners.
• Conduct regular store meetings to motivate the team.

Skills

Dynamic interpersonal skills

Time management

Excellent guest experience

Sales acumen

Tools

MS Office

Job description

WHY JOIN ALO? Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

The General Manager is responsible for leading, managing and continuously developing all aspects of their store's business. They are accountable for creating and maintaining a positive and highly productive work environment that aligns with the company's mission. They will be responsible for consistently achieving sales & profitability goals, operational objectives, merchandising standards and developing a highly successful Sales, Operations, and Visual team that will be motivated to grow, contribute and advance with Alo.

Responsibilities

• Develop and execute the brand's retail strategies including customer experience, client relations management, employee performance, and community connectivity increasing brand awareness, driving traffic into the store, and broadening and developing the clientele base.
• Leverage local market knowledge of the clientele base and brand competitors.
• Stay aware of business trends related to the store and brand.
• Make informed recommendations for store opportunities that will lead to increased sales, foot traffic and enhanced customer relationships and in-store experience.
• Demonstrate strong business acumen through KPIs to develop and support business-driving strategies.
• Lead the team by leveraging company tools, incentives and strategies to support meeting sales goals.
• Identify and communicate individual and team training needs.
• Impact fitting room conversion ensuring clients are attended to, product needs are accessible, and sales execution is seamless and accurate.

• People Leader
• Facilitate new hire onboarding and ongoing training for existing staff.
• Ensure that the Sales & Operations team conveys Alo's mission and values to visitors.
• Drive and motivate the store team using company performance tools to achieve and exceed sales goals and store KPIs.
• Establish development plans to support professional growth and talent needs at Alo.
• Use performance tools to evaluate management and provide feedback to drive growth.
• Monitor and address performance issues timely; conduct ongoing talent analysis and career progression planning.
• Fill open positions prioritizing internal colleagues in Customer Experience, Commission and high-level selling areas.
• Interview, hire, train, direct, manage, coach, develop, coordinate, evaluate and discipline direct and indirect reports; set strategy for work; provide insight and decision support; manage team to meet performance expectations; address and resolve complaints.
• Utilize check-in processes as a tool for talent development and advancement.
• Ensure staff adhere to wardrobe standards for the current season and represent the Alo brand.

• Operations Leader
• Ensure staff adherence to store standards (cleanliness, maintenance, replenishment) on selling floor and back of house.
• Maintain Visual Merchandising standards and directives.
• Supervise inventory management to maintain shrink at or below company targets.
• Complete required daily and weekly reporting.
• Manage headcount and payroll objectives for the store staff.
• Implement tactics to maintain an effective P&L strategy.
• Plan for future business needs to continually improve results.
• Ensure transfers, consolidations, pricing, and shipping/receiving comply with company policies.
• Recommend improvements to operational systems and processes.

• Business Partner
• Identify opportunities in product, sales, and team development and present ideas to corporate.
• Resolve customer issues and/or complaints in a timely manner.
• Collaborate with cross-functional partners to support organizational goals.
• Communicate effectively across all levels of the organization, including the executive team.
• Partner with field and corporate leaders to establish in-season long-term strategies aligned with company initiatives.
• Navigate the organization with a balance of business needs and brand culture.
• Conduct regular store meetings to motivate the team and communicate brand activities and initiatives.
• Reinforce company standards and policies and hold staff accountable in partnership with corporate.

• General Manager Qualifications
• Prior experience within retail or related industry experience
• Working knowledge of MS Office (Word, Excel and Outlook)
• Experience managing and leading a team
• Dynamic interpersonal and communication skills, both verbal and written
• Excellent guest experience, organizational and time management skills
• Agile with the ability to handle multiple tasks in a changing environment
• Highly motivated by driving business in a fast-paced, innovative environment
• Business owner mindset with an entrepreneurial spirit
• Independent work ethic, time management skills, and personal accountability

Candidates must have the right to live and work in the UK.

Diversity and Inclusion As an Equal Opportunity Employer, ALO Yoga does not discriminate against applicants or employees because of race, colour, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by statutory law. We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process, and we are happy to talk flexible working.

Interview Process adjustments If you require reasonable adjustments to any part of our recruitment process, please share those requirements with us when completing your application or by emailing [e-mail]. We will make every effort to ensure your needs are met to provide a fair and transparent process of assessment. For CA residents, Job Applicant Privacy Policy HERE.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales and Management
• Retail Apparel and Fashion

EEO statements and job-related notices are included as required.