General Manager

Crossfit Deviant; East Midlands; On-site; GBP 150,000 - 200,000; Full time

Job summary

A community-focused gym in the East Midlands is seeking a passionate General Manager to lead their team and drive growth. Responsibilities include managing daily operations, enhancing member engagement, and implementing strategic initiatives. The ideal candidate will have proven leadership skills, a passion for health and fitness, and the ability to build strong connections within the community. Offering a competitive salary of £31k plus additional earnings, this position is perfect for someone looking to make a significant impact.

Benefits

Supportive high-energy team culture

Further earning opportunities

Qualifications

• Proven leadership or management experience, preferably in fitness.
• Strong communication and interpersonal skills.
• Organised, proactive, and driven by excellence.

Responsibilities

• Lead and develop coaching and support staff.
• Manage daily operations, scheduling, and events.
• Strengthen member engagement, retention, and onboarding.
• Drive business growth through marketing and KPIs.
• Support branding and community outreach.

Skills

Leadership experience

Strong communication skills

Organised and proactive

Passion for health and fitness

Job description

🚀 Now Hiring: General Manager at CrossFit Deviant (Derby)

We’re excited to announce a fantastic opportunity for an ambitious and community-driven leader to join CrossFit Deviant as our next General Manager.

At CrossFit Deviant, we don’t just operate a gym — we cultivate a thriving community built on connection, performance, and continual growth. We’re seeking a leader who embodies those values and is ready to elevate both our team and our member experience.

Key Responsibilities:

• Lead and develop coaching and support staff
• Manage daily operations, scheduling, and events
• Strengthen member engagement, retention, and onboarding
• Drive business growth through marketing, KPIs, and strategic initiatives
• Support branding, in-house events, and community outreach

What We’re Looking For:

• Proven leadership or management experience (fitness preferred)
• Strong communication & interpersonal skills
• Organised, proactive, and driven by excellence
• Passion for health, fitness, and community impact

What We Offer:

• £31k salary + further earning opportunities
• A supportive, high-energy team culture

📩 How to Apply:

Please send your CV, short cover letter, a 2-minute video, and your Instagram handle to [e-mail] with the subject line:

"General Manager Application – CrossFit Deviant"

If you’re passionate about leading teams, driving growth, and helping people reach their full potential — we’d love to hear from you.