Fundraising Marketing Officer

World Horse Welfare; United Kingdom; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading charity organization in the United Kingdom is seeking an enthusiastic marketing specialist to join its Individual Giving team. This hybrid role is based in Norfolk, requiring two days in the office and three days remote work. The successful candidate will manage fundraising campaigns, create compelling marketing content, and leverage social media to drive donor engagement. A passion for equines and previous experience in charity fundraising is essential. The organization offers generous benefits including pension schemes and a minimum of 31 days of holiday.

Benefits

Generous pension scheme

Paid sickness absence scheme

31 days minimum holiday

Death in service benefit

Qualifications

• Experience in marketing, ideally within charity fundraising.
• Proven ability to grow income and deliver successful campaigns.
• Strong copywriting skills and ability to analyze trends.

Responsibilities

• Assist with the delivery of fundraising and marketing strategy.
• Plan and implement fundraising campaigns aligned with KPIs.
• Create marketing content and manage approvals.
• Monitor donor recruitment and retention.

Skills

Marketing experience

Campaign management

Donor engagement

Copywriting

Data analysis

Social media utilization

Tools

Microsoft Office

Donor databases

Job description

Overview

We are looking for an enthusiastic and dynamic marketing specialist to join our ambitious team of experienced fundraisers as World Horse Welfare approaches its centenary anniversary. You will be part of the Individual Giving team who is responsible for driving sustainable growth through donor engagement, stewardship and acquisition.

The role is based in Norfolk and is currently a hybrid split of 2 days in our head office in Snetterton and 3 days at home. You may be required to attend events around the UK, so the ability to travel occasionally is necessary.

Responsibilities

• Assist the Head of Individual Giving with the delivery of the annual fundraising and marketing strategy, focusing on regular giving products and the online shop.
• Plan and implement fundraising campaigns, ensuring alignment with KPIs and budgets.
• Create compelling marketing content and manage approvals across teams.
• Monitor donor recruitment and retention, producing reports for leadership and Trustees.
• Optimise the online shop and collaborate with corporate partners on new product lines.
• Work with Supporter Services and Finance to manage stock and analyse donor journeys.
• Coordinate fundraising activities at events and gather digital content for storytelling.
• Work collaboratively across teams to promote fundraising initiatives and drive income growth.

Qualifications

You’ll bring experience in marketing, ideally within charity fundraising, with a proven ability to grow income and deliver successful campaigns across multiple channels. You are skilled at crafting persuasive copy, using data to drive decisions and confident in managing projects, analysing trends, and leveraging social media for fundraising. Highly organised and solutions-focused, you thrive in a busy environment, collaborate effectively, and communicate clearly. Creativity, attention to detail, and proficiency with Microsoft Office and donor databases are essential in this role. A passion for our mission is key and knowledge of equines would be desirable.

What we offer

• Generous pension scheme and cash health plan.
• Paid employee sickness absence scheme and compassionate leave.
• Death in service benefit of 4x annual salary.
• Minimum of 31 days holiday pro rata (including bank holidays and a Christmas shutdown)

World Horse Welfare takes great pride in being realistic, compassionate and forward-thinking and the successful applicant for any of our vacancies will be expected to share these values.

World Horse Welfare is committed to championing equality and diversity in all aspects of employment and in the services that it provides. We encourage applications for all of our vacancies from under-represented groups, particularly ethnically diverse communities, LGBTQ+, and people with disabilities.

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