Employer Brand & Attraction Lead

Sainsbury's Supermarkets Ltd; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading UK retailer is seeking an Employer Brand & Attraction Lead for a 12-month fixed-term contract. You'll design and activate recruitment marketing strategies while translating the employer value proposition into compelling candidate experiences. The ideal candidate has extensive experience in recruitment marketing and employer branding, particularly through digital channels. You'll also need strong relationship-building skills to collaborate effectively across teams and with external partners. Flexible working options and a range of benefits are offered.

Benefits

Colleague discount up to 15%

Performance-related bonus up to 10%

Pension scheme and life cover

Annual holiday allowance and buy additional holiday

Employee assistance programme

Qualifications

• Experience in employer brand and recruitment marketing.
• Proven experience leading recruitment marketing campaigns.
• Strong understanding of digital attraction channels like LinkedIn.

Responsibilities

• Shape and activate employer brand strategies.
• Lead recruitment marketing activities effectively.
• Collaborate with internal and external partners for successful campaigns.

Skills

Employer brand understanding

Recruitment marketing

Campaign management

Social media proficiency

Data analysis

Relationship-building

Job description

Employer Brand & Attraction Lead - 12 month FTC

Salary: Competitive Plus Benefits
Location: London Store Support Centre and Home, London, EC1M 6HA
Contract type: Fixed-Term Assignment
Business area: Group HR
Closing date: 27 January 2026
Requisition ID: 400045754

Our people are at the heart of our business, and we are looking for those that are just as passionate about that as we are. Join our People team, and come with us on a journey as we transform the way we do HR. Our team is made up of business partners working with leaders to get the most out of their teams, specialist knowledge in our centres of expertise, and colleague‑centric, efficient people services. Our work ranges from making sure that our 150,000+ colleagues are paid on time to attracting brilliant talent to drive our strategy, to unlocking the skills and capability of our colleagues. This is a fast‑moving business, and we make sure our policies and rewards keep up with that too. We know flexibility is important and helps you be more productive so there's more choice than ever about where and when you work. When it comes to your development, we’ll support your growth in your own unique way. When you join us, you’ll be joining a team that knows just what it means to be happy and engaged, and who makes a real impact across our business.

This is your opportunity to step into a high‑impact employer brand role at real scale. As our Employer Brand & Attraction Lead, you’ll join an established Centre of Expertise within our People team—a team that has spent the last 15 months building strong foundations and is now focused on scaling impact, maturity, and consistency across the business.

Everything we do is rooted in understanding and serving our customers better, guided by our purpose to make good food joyful, accessible and affordable for everyone. In this role, you’ll help shape how we attract talent who share that commitment to customer closeness and delivering experiences that truly matter. Your work will be seen, felt, and measured—whether shaping attraction strategies for Retail & Logistics talent or Professional & Tech specialists. This is a role with real ownership: trusted as a subject‑matter expert, empowered to influence strategy, challenge thinking, and elevate how our employer brand shows up in the market for one of the UK’s biggest retailers.

What you’ll do

Act as a central player in shaping and activating our employer brand, translating strategy into recruitment marketing activity that genuinely supports business demand. Responsibilities include leading attraction for either Professional & Tech roles or Retail & Logistics hiring—owning campaigns from brief through to delivery and optimisation.

Collaboration is key. Working closely with the Employer Brand & Attraction Manager and recruitment teams, you’ll provide day‑to‑day guidance across LinkedIn strategy, paid media, and attraction tools, helping teams make informed decisions that deliver high‑quality, diverse candidate pipelines while balancing pace, quality, and inclusion.

Campaign delivery sits at the heart of this role, combining insight, creativity, and channel expertise to reach the right audiences. You’ll use data and performance insight to understand what’s working, where improvements can be made, and how recruitment marketing investment can be better targeted to maximise impact and return.

As our employer value proposition takes shape, this is an exciting phase of building and activating our employer brand. You’ll help translate the EVP into real, tangible experiences for candidates and colleagues, bringing it to life consistently and credibly across all touchpoints. With oversight of content across careers websites and social channels, there’s real opportunity to strengthen our presence and explore innovative ways to connect with talent.

Strong relationships with external partners and suppliers underpin this work, ensuring attraction approaches remain effective, inclusive, and forward‑looking—supporting both immediate hiring needs and longer‑term employer brand growth.

What’s essential?

• Experience in or a solid understanding of employer brand and recruitment marketing, able to translate strategy and problem statements into effective attraction activity
• Proven experience leading end‑to‑end recruitment marketing campaigns, from brief through to delivery and optimisation
• Confidence partnering within internal stakeholders and external partners, providing guidance on channels, paid media and attraction tools
• Strong understanding of social media, especially LinkedIn and digital attraction channels, including paid media
• Ability to use data and performance insight to evaluate impact, improve performance and guide investment decisions
• Experience translating an employer value proposition into compelling multiple touchpoints and channels
• Strong relationship‑building skills, with experience working with external partners and suppliers

Pleasenote:This is a 12-month FTC role.

Who you are

You have a strong understanding of employer brand and recruitment marketing, with experience translating employer value propositions into effective attraction activity. Retail is fast‑paced and dynamic, so you’re comfortable working autonomously and at speed—taking ownership from idea through to execution.

You bring a thoughtful, data‑led approach to decision‑making, using insight to improve performance and demonstrate impact. Relationship‑building comes naturally, and your clear, confident communication enables effective collaboration and influence across teams, stakeholder groups, and external partners.

A genuine commitment to diversity, equity, and inclusion informs how you approach employer brand and attraction, ensuring outcomes maximise both impact and return on investment. You’re passionate about creating experiences that put customers at the heart of everything, and you model our valued behaviours in the everyday—Own it by taking responsibility, Make it better by driving improvements, and Be human by showing care and respect.

You act with integrity, work inclusively, and stay curious, while inspiring others to do the same. Naturally inquisitive, you stay close to emerging trends, tools, and ideas—applying learning pragmatically to continually evolve how we attract and connect with talent.

We are committed to being a truly inclusive retailer, so you’ll be welcomed whatever you are and wherever you work. Around here, there’s always the chance to try something new—whether that’s as part of an evolving team or somewhere else across the business—and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:

Starting off with colleague discount, you'll be able to get 10% off at Sainsbury's, Argos, TU and Habitat after 4 weeks. This increases to 15% off at Sainsbury’s every Friday and Saturday and 15% off at Argos every pay day. We also have you covered for your future with our pension scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance‑related bonus of up to 10% of salary, depending on how we perform.

Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy additional holiday. We also offer other benefits that will help your money go further, such as season ticket loans, cycle to work scheme, health cash plans, pay advance (where you can access some of your pay before pay day) and access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme.

Moments that matter are as important to us as they are to you, which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.

Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).