Area Sales Manager

Panda Utilities Limited; Birmingham; On-site; GBP 45,000 - GBP 65,000; Full time

Job summary

A leading waste management provider in Birmingham is seeking an ambitious Area Sales Manager to lead and grow a high-performing regional sales team. You will be responsible for driving new business, developing key accounts, and fostering a culture of high performance. The ideal candidate will have a proven sales record in the waste and recycling industry and be motivated by results. This role offers significant opportunities for career progression in a dynamic environment focused on innovation and customer satisfaction.

Qualifications

• Proven sales professional in the waste and recycling industry, eager for a leadership role.
• Competitive, results-driven mindset with a focus on achieving targets.
• Strong ability to coach and mentor team members effectively.

Responsibilities

• Lead, manage, and motivate a team of Business Development Managers.
• Drive new business growth and ensure high performance.
• Develop relationships with regional and national customers.

Skills

Sales experience in waste and recycling

Leadership and team management

Business development

Coaching and mentoring

Fast-paced environment adaptability

Job description

About the Role

Panda Recycling is a customer‑centric, forward‑thinking waste and recycling solutions provider with depots across the Wirral, Manchester, Preston, Leeds and Birmingham. As an award‑winning business, we continue to grow through innovation, service excellence and strong commercial partnerships.

We are now looking for an ambitious Area Sales Manager to lead and grow a high‑performing regional sales team.

This is a hands‑on leadership role leading from the front, winning new business, developing key accounts, and driving a culture of high performance across your region.

Key Areas of Responsibility

• Lead, manage, coach and motivate a team of field‑based Business Development Managers
• Lead by example through active prospecting, customer visits, quotation development, negotiation and deal closure
• Drive regional new business growth, pipeline performance and KPI over‑achievement
• Develop strong relationships with larger regional and national customers
• Ensure accurate and timely completion of client site risk assessments and site audits
• Allocate and manage inbound enquiries, ensuring effective follow‑up and conversion
• Maintain high standards of CRM accuracy, reporting and sales discipline
• Monitor competitor activity and market trends, proposing new initiatives and opportunities
• Represent Panda at regional networking events and industry forums
• Cross‑sell additional services including shredding, hazardous waste and national solutions
• Work closely with Sales Admin, Service and Operations teams to ensure smooth onboarding of new customers
• Participate in regular sales meetings, field visits and performance reviews
• Actively contribute ideas to improve sales performance, processes and regional results
• Plan diaries, prioritise workloads and manage sales activity effectively across the region

About You

• A proven, successful sales professional within the waste and recycling industry, ready to step into a leadership role or further develop as a sales manager
• Naturally competitive, commercially driven and motivated by results and commission
• Confident coaching and mentoring others while maintaining your own personal sales performance
• Organised, resilient and comfortable working in a fast‑paced, target‑driven environment
• Ambitious, hardworking and eager to build a long‑term career with genuine progression opportunities

About Us

We are Panda. We value waste.

We’re in the business of waste management but that doesn’t just mean collecting bins. Behind every collection is a passionate team of people finding smarter, safer, and more sustainable ways to recycle and repurpose materials that would otherwise go to waste.

Over the past 30 years, Panda has grown into a leading resource recovery business, bringing together almost 3,000 people across multiple brands, united by a shared vision and strong values. While our operations are diverse, our purpose is clear: to protect our people, support our customers, and create positive impact for the communities and environments we serve.

At Panda, people are at the heart of everything we do. We work as one team, combining different skills, experiences, and perspectives to achieve shared goals. We care for each other’s wellbeing, encourage development, and support growth because we know we’re stronger together.

We expectexcellence in how we operate. High standards, bold thinking, and continuous improvement drive our passion for innovation. We challenge the ordinary, put safety first, and embrace new ideas while delivering practical, cost‑effective solutions that move our business forward.

Weown what we do. From day‑to‑day tasks to major projects, we take pride in our work and responsibility for the outcome. We don’t walk past problems we address them together. Our expertise, reliability, and care reflect who we are and the difference we make.

And above all, we act withtrust and integrity. Trust is built through open communication, honesty, and accountability. It allows us to move quickly, make confident decisions, and deliver results — knowing our people are empowered to do the right thing.

Our journey depends on talented, committed people who want to make an impact.

Take the first step and join us on the journey.

Panda is committed to attracting and retaining a skilled and diverse workforce that reflects the communities in which we operate and the people we serve.
(DE&I Policy Statement)