Senior Marketing Executive - Account Based Marketing

Hanson Wade Group; United Kingdom; On-site; GBP 37,000; Full time

Job summary

A global life sciences company in the UK seeks a marketing professional to lead account-based marketing strategy. This role involves developing client-focused marketing approaches, managing campaigns to boost engagement, and collaborating with sales and customer success teams. The ideal candidate has 2-4 years of experience in account-based marketing, strong communication skills, and a background in life sciences. The position offers £37,000 salary and opportunities for career growth and personal development.

Benefits

Social events

Cycle to work scheme

Charity day

Ongoing training program

Inclusive and flexible working environment

Qualifications

• 2–4 years of experience in account-based marketing in life sciences.
• Strong understanding of market intelligence needs in large pharma.
• Excellent communication and influencing skills for senior audiences.

Responsibilities

• Lead account-based marketing strategies for key accounts.
• Own targeted upsell and cross-sell campaigns to increase revenue.
• Support product go-to-market through sales collateral.

Skills

Account-based marketing

Project management

Content creation

Communication skills

Tools

Salesforce

Marketo

SEMRush

SendGrid

Job description

Beacon provides vital drug, clinical trial, patent, and commercial intelligence to the global life sciences market, helping organisations make faster, more informed R&D decisions and keep pace with preclinical and clinical research developments.

With over 300 clients worldwide—including 24 of the top 25 pharmaceutical companies—we play a key role in helping bring better medicines to market, faster.

To support our continued growth and maximise value across our expanding enterprise client base, we are seeking an ambitious, self-driven marketing professional to lead our account-based marketing strategy. This role will focus on driving deeper engagement, identifying growth opportunities, and partnering closely with sales to deliver impact across our largest accounts.

Reporting to the Director of Marketing, this Account Based Marketing role will be instrumental in developing Beacon’s marketing approach to our key accounts, supporting upsell and cross sell campaigns, developing an event programme, delivering product message, collaborating with Customer Success and support sales with collateral and content. This role will not have direct reports, however, the person will manage cross-functional teams to accomplish objectives.

Responsibilities of the role:

Marketing Strategy

• Lead account-based marketing strategies for key accounts, clearly articulating Beacon’s value proposition to support client needs and sales objectives

• Act as the voice of key accounts within marketing, building strong persona insight and creating assets such as case studies and testimonials

• Partner closely with sales and customer success to deliver aligned account plans that drive engagement and growth

Campaigns & Lead Generation

• Own and execute targeted upsell, cross-sell, and brand campaigns to increase adoption and revenue across key accounts

• Deliver personalised content and communications, leveraging digital channels, newsletters, and events to support commercial goals

Product & Operations

• Support product go-to-market through in-product campaigns, sales collateral, and value propositions

• Optimise the marketing tech stack, lead flow, and reporting, streamlining ABM processes and aligning with the wider Hanson Wade Group

About you:

• 2–4 years of experience in account-based marketing, ideally within life sciences, market intelligence, or a related B2B environment

• Strong understanding of the market intelligence needs of large pharma drug development teams across R&D, clinical, translational, external innovation, and competitive intelligence functions.

• Excellent communication, influencing, and presentation skills, with confidence presenting to large or senior audiences

• High-energy, driven self-starter with the ability to execute quickly in a fast-paced environment

• Proven collaborative team player with strong written and verbal communication skills and experience working cross-functionally

• Hands-on experience with marketing technology and tools such as Salesforce, Marketo, SEMRush, or SendGrid, and close alignment with sales and customer success teams

Skills:

• Strong commercial acumen with experience in campaign planning, execution, and evaluation to drive measurable results

• Proven project and stakeholder management skills, including event delivery, brand alignment, and effective cross-functional collaboration

• Expertise in content creation and copywriting, supported by data management, segmentation, and reporting to deliver insight-led marketing activity

What we offer:

• The opportunity to deliver and build on your marketing skills

• A fast-tracked career in a successful, expanding company with global scope

• A chance to truly make your mark, elicit change and shape a growing business

• An ongoing training program and focus on personal development, including access to quarterly training with external providers

• A positive, transparent, inclusive and flexibleworking environment

• Company benefits including social events, cycle to work scheme, charity day and many more…

Salary: £37,000

Expected start date: February 2026