Principal Commercial Analyst

AnaVation LLC; Greater London; Hybrid; GBP 60,000 - GBP 85,000; Full time

Job summary

A leading online gifting company is seeking a Principal Commercial Analyst to lead commercial analytics for the UK business. This role involves developing insights on trading performance, working closely with senior leaders, and managing a small team of analysts. The ideal candidate will have extensive experience in e-commerce analytics, a strong grounding in SQL and Python, and excellent analytical and communication skills. This position offers competitive pay, bonuses, and a hybrid working environment.

Benefits

Competitive Pay & Bonuses

Private healthcare

Flexible Working & Time Off

Career Growth programs

Qualifications

• Extensive experience in commercial analytics within an e-commerce environment.
• Strong commercial acumen discussing P&L performance and trading levers.
• Proven experience partnering with senior commercial leaders.

Responsibilities

• Own the daily UK trading view with an insight-led narrative.
• Design and embed analytical frameworks for core commercial metrics.
• Lead strategic analyses to identify and validate growth opportunities.

Skills

Commercial analytics

SQL

Python

Data storytelling

Statistical analysis

Tools

Snowflake

Tableau

Excel

Job description

Overview

Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – is on a mission to make people feel loved, celebrated and remembered. We help people stay close with cards and gifts, delivering moments that matter with personal touches and care.

We are leading the online gifting revolution with brilliant products, clever tech and a lot of heart. We’re not just about selling cards or gifts – we’re here to spread joy and make every celebration feel extra special. Our values guide how we work and support one another, creating a place where people and ideas can thrive. If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team.

Principal Commercial Analyst – You’ll be the senior individual contributor setting the standard for commercial analytics across our UK business. The role provides the business with rapid, reliable and insight-led understanding of UK trading performance and the commercial levers behind it.

You’ll own the analytical view of UK performance for the most important forums, including daily trading updates, monthly business reviews, and budget and reforecast cycles. You’ll work closely with the UK General Manager and senior commercial leaders to shape how performance, risks and opportunities are understood, discussed and acted upon. This is a highly influential role with direct impact on commercial decision‑making, investment choices and growth opportunities. You’ll lead on key UK commercial questions while coordinating and coaching a small team of analysts to meet high standards.

Key Responsibilities

• Be accountable for the daily UK trading view, ensuring a clear, accurate and insight-led narrative is available at pace.
• Design, build and embed standardised analytical frameworks for core commercial metrics including sales, margin, conversion, AOV and promotion performance.
• Act as the analytics partner to the UK General Manager and senior commercial leaders, shaping how performance, risks and opportunities are framed and discussed.
• Prepare, coordinate and quality-assure UK commercial analytics content for monthly business reviews, budget and reforecast cycles, and other executive forums.
• Take ownership of the quality, storytelling and impact of UK commercial analytics outputs, even when analysis is delivered by other analysts.
• Lead deep-dive strategic analyses across areas such as category performance, pricing and promotions, and customer value to identify and validate growth opportunities.
• Work closely with Business Intelligence and Analytics Engineering teams to ensure Snowflake, dbt models and Tableau assets support trusted, well-defined commercial metrics.
• Own and drive analytics standards across UK Commercial, including metric definitions, analytical approaches and expectations for quality and storytelling.
• Partner with International analytics counterparts to ensure consistency of metrics and frameworks across markets while allowing for sensible local nuance.
• Provide analytics thought leadership within the wider Data Insights team, sharing best practice on commercial measurement, experimentation and storytelling.

About You

• Extensive experience in commercial analytics within an e-commerce environment at a very senior individual contributor level.
• Strong commercial acumen, with confidence discussing P&L performance, trading levers, pricing, promotions and customer economics.
• Proven experience partnering closely with senior commercial leaders, ideally at GM or ExCo-equivalent level.
• Demonstrated success in standardising metrics and analytical approaches and driving adoption across multiple teams.
• Comfortable operating at pace and managing ambiguity, forming a pragmatic first view quickly and refining over time.
• Excellent communication and storytelling skills, able to turn complex analysis into clear, compelling narratives and recommendations for senior non-technical audiences.
• Experience coaching and mentoring analysts day to day, improving quality and autonomy without formal line management responsibility.
• Confident challenging assumptions and influencing senior stakeholders with an independent, data-led perspective.
• Strong grounding in applied statistics and experimentation, including hypothesis testing, confidence intervals and power analysis.
• Experience using regression and time-series techniques to understand performance drivers and build sensible forecasts.
• Expert-level SQL, with hands-on experience working directly with large datasets, ideally in Snowflake.
• Strong Python skills for analysis and automation.
• Extensive experience building and iterating performance views using Tableau or similar tools.

Our Tech Environment

• SQL (expert), Python (strong)
• Snowflake cloud data warehouse
• dbt for data modelling
• Tableau for visualisation and performance reporting
• Excel or Google Sheets for light analysis

What's in it for you?

We believe in empowering our team to do their best work. Enjoy:

• Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
• Wellbeing First: Private healthcare (UK), mental health support & dog-friendly offices (London & NL).
• Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
• Career Growth: Learning allowances, coaching & development programs.

Want to know more?

Explore our full benefits package: here

Check out our podcast, tech blog and product blog to hear more about how we work and what we're building!

Our Ways of Working

We trust you to do what’s right, providing flexibility to balance work and life. We believe in giving you permission to innovate and focus on delivering meaningful results. We understand that effective ways of working are unique to each individual, role, and team, and we’re committed to supporting and discussing your specific needs throughout the interview process and beyond.

Moonpig Group's Commitment to Equality, Diversity, and Inclusivity

At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us.

From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.

We’re proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place.

We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.

If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so. If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.