Head of Social

Frontier Developments plc; Greater London; On-site; GBP 50,000 - GBP 70,000; Full time

Job summary

A health tech company based in Greater London is seeking a Social Media Lead to enhance its brand presence across various platforms. This role involves developing and executing a comprehensive social media strategy, managing agency partners, and creating engaging content to build community. The ideal candidate has over 8 years of experience in social media for consumer brands, is skilled in strategic thinking, and is passionate about health and digital culture. Competitive benefits and flexible working options are offered.

Benefits

Share options

25 days holiday plus bank holidays

Health insurance

Enhanced maternity and parental leave

Employee assistance programme

Generous pension

Flexible working options

Personal training and development budget

Wellhub membership

Cycle to work scheme

Season ticket loan

Discount on products for friends and family

Paid volunteering days

Additional 2 weeks off for 5th anniversary

Qualifications

• 8+ years experience developing and executing social media strategies for consumer brands.
• Proven track record of growing social channels and engagement.
• Passionate about health trends and digital culture.

Responsibilities

• Develop and lead Numan's social media strategy across all platforms.
• Create engaging content that builds community.
• Monitor performance and provide actionable insights.

Skills

Strategic thinking

Agency management

Content creation

Social media expertise

Communication

Social listening

Tools

Social management tools

Job description

About Numan

Founded in 2018, we’ve already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.

Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.

To deliver on our transformative mission, we are guided by our 5 company values:

• Patients first.
• Learn Fast.
• Own the quality.
• Succeed together.
• Care deeply.

Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!

The Role

As Numan's Social Media Lead, you'll be responsible for a step-change in our approach. Taking us from good to standout across our social platforms. Your mission is to make Numan one of the top health brands on social media in the UK, accelerating our channel growth and engagement through strategic thinking and creative excellence. You'll own and lead Numan's social media strategy, working closely with our Chief Creative Officer, Brand Director, and agency partners to create content that entertains, educates, and builds trust with our audience. This is a big opportunity to put your stamp on a growing health tech brand that truly values social and is investing in it.

The Team

You’ll report into our Brand Director, managing external agency partners and collaborate across brand, content, paid social and design teams to deliver best-in-class creative work. You’ll have autonomy to shape the social function and budget, to work with agencies and freelancers to bring your vision to life.

You’ll be:

Owning Numan’s Social Strategy

• Developing and leading Numan's social media strategy across Instagram, Facebook, LinkedIn, YouTube, and TikTok
• Setting KPIs and growth targets for follower growth, engagement, and brand awareness
• Using social listening to identify trends, insights, and opportunities that inform both brand and product strategy
• Identifying and testing emerging platforms and subcultures worth exploring (e.g., Reddit, new social channels)

Creating Powerful Content & Community

• Develop engaging, shareable content that strengthens Numan’s social voice.
• Make Numan interesting: give people a reason to follow, engage, and come back.
• Build a vibrant community and engage directly with our audience.
• Be our social brand guardian: ensuring content is authentic, native, and true to our tone of voice.
• Grow and optimise our YouTube presence with SEO in mind; aim for Health Shelf placement.
• Support broader content needs, from paid social to campaigns and shoots.

Leading Creative Excellence & Campaign Execution

• Partnering with our Chief Creative Officer and Brand Director to develop and brief social-first campaigns
• Managing and motivating agency partners to deliver high-quality, on-brand content that drives engagement
• Aligning social activity with broader brand, paid social, and PR initiatives to maximize campaign impact
• Acting as brand guardian, ensuring all content is authentic, platform-native, and true to Numan's voice
• Championing bold creative ideas and give people a reason to follow, engage, and come back

Driving Performance & Optimisation

• Reporting weekly on performance with actionable insights and strategic recommendations
• Balancing paid and organic content strategies, managing budgets to optimise growth
• Monitoring competitor activity, cultural moments, and platform changes to stay ahead
• Developing YouTube optimisation strategy with SEO in mind to achieve Health Shelf placement
• Conducting ongoing social listening across competitors, categories, and adjacent spaces

We're looking for someone who:

• Has 8+ years experience developing and executing social media strategies for consumer brands (health, wellness, or lifestyle preferred)
• Can demonstrate a proven track record of significantly growing social channels and engagement with measurable results
• Brings strong strategic thinking with the ability to translate business goals into compelling social-first campaigns
• Has experience managing agencies and creative partners to deliver excellent work
• Possesses deep knowledge of platform algorithms, trends, and best practices across Instagram, TikTok, YouTube, and LinkedIn
• Is a confident communicator who can influence stakeholders and champion bold creative ideas
• Takes an insight-driven approach, curious about why people behave the way they do
• Is passionate about health trends, digital culture, and brand building

Nice to have:

• Experience in fast-growth startups or health tech environments
• Background in zero-to-one brand building or transformation projects
• Hands‑on content creation skills (copywriting, basic design, video editing)
• Familiarity with social management tools like Planable, Sprout, Sprinklr, or Hootsuite

Our benefits include...

• 📈 - Share options.
• 🏖 - 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
• 🩺 - Health insurance with Vitality.
• 🧸 - Enhanced maternity and parental leave.
• 🐥 - Nursery benefit provided by YellowNest.
• 💼 - Employee assistance programme (access to therapy, financial planning and discounts).
• ⚖️ - Generous pension (includes both employee and employer contributions).
• 💻 - Flexible working options, including a dog‑friendly office in Farringdon.
• 📚 - Personal training and development budget via Learnerbly.
• 👟 - Wellhubmembership, giving you access to over 2,000 locations in the UK.
• 🚲 - Cycle to work scheme.
• 🚆 - Season ticket loan.
• % - Discount on Numan products for your friends and family.
• 🤲 - Paid volunteering days.
• 📅 - An additional 2 weeks off once you reach your 5th anniversary with Numan.

Diversity at Numan

At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.

We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.

Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.