Organic Social Media Associate

Sainsbury's Supermarkets Ltd; Greater London; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A major UK supermarket chain is seeking a Social Media Organic Associate to support their marketing efforts. You’ll create engaging content for social media platforms like Instagram and TikTok, and manage community interactions. This position requires a passion for food culture and trends, strong project management skills, and a collaborative approach. Key benefits include a colleague discount, pensions scheme, performance-related bonuses, and more flexible working options.

Benefits

10-15% colleague discount

Pension scheme

Performance-related bonus

Annual holiday allowance

Cycle to work scheme

Employee assistance programme

Qualifications

• Experience in social media and content creation on Instagram, Meta, and TikTok.
• Experience working with digital media or creative agencies.
• Knowledge of relevant social media tools.

Responsibilities

• Support the Social Media Lead in managing organic social media channels.
• Create culturally relevant reactive content across platforms.
• Schedule communications and write engaging captions.

Skills

Inefficient content creation

Understanding of food culture

Social media tools knowledge

Community management

Collaboration with teams

Tools

Sprout

Job description

Overview

London Store Support Centre and Home, Sainsbury's Supermarkets Ltd 33 Charterhouse Street, London Greater London, EC1M 6HA

We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.

Why join us

Joining the Sainsbury's team as a Social Media Organic Associate offers the opportunity to immerse yourself in the dynamic world of social media and food culture, shaping engaging content for our organic social channels. With a focus on community management and reactive content creation, you'll be part of a collaborative environment where your passion for social media trends and creativity can thrive. Working closely with our Social Media Lead, you'll have the freedom to drive organic social strategies and content creation while contributing to the brand's social presence and engagement across platforms. Embrace the chance to make an impact, stay ahead of the curve with innovative ideas, and be supported by a dedicated team and resources to excel in this exciting role.

This role will support the Sainsbury’s Social Media Lead to run our Sainsbury’s organic social media channels. The role will be responsible for maintaining day-to-day community management and reactive content across all platforms.

We’re looking for someone who is deeply passionate about food—someone who understands food culture, trends and behaviours, and can translate that into conversations and content people love.

What you'll do

As the Social Media Organic Associate at Sainsbury's, you will play a vital role in supporting the Social Media Lead to manage and oversee the organic social media channels for the brand. Your responsibilities will include creating culturally relevant reactive content, scheduling communications across various social platforms, writing engaging captions, and executing the organic social media strategy in line with the brand's identity and customer plan. Additionally, you will collaborate with internal and external teams to produce platform-first reactive social content, maintain the brand's social presence, ensure compliance with social media governance guidelines, provide community management, and utilise social media reporting tools to gather insights and track competitor activity, ultimately contributing to the brand's social media success and engagement with its audience.

Who you are

As a Social Media Organic Associate at Sainsbury's, you are a creative and food-passionate individual with a deep understanding of social media trends and behaviours. With your strong project management skills and experience in content creation, you excel in developing engaging and culturally relevant social media content for platforms like Instagram, Facebook, and TikTok. Your ability to work collaboratively with stakeholders, agencies, and internal teams, along with your proactive and self-motivated approach in a fast-paced environment, allows you to effectively execute the organic social media strategy and maintain the brand's social presence across various platforms.

Essential Criteria

• Experience in social media and experience in creating successful content across both Instagram, Meta and TikTok.
• Experience of working with digital media, creative or influencer agencies.
• Knowledge of social media tools and platforms (e.g. Sprout).
• Experience in food, or retail.

#LI-SM1

Benefits

We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:

• Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year.
• We've also got you covered for your future with our pensions scheme and life cover.
• You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 5% of salary, depending on how we perform.
• Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week of holiday.
• We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance, and discounts from hundreds of other retailers. There is also an employee assistance programme.
• Moments that matter: up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.

Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).

Details

Salary: Competitive Plus Benefits

Location: London Store Support Centre and Home, London, EC1M 6HA

Contract type: Permanent

Business area: Marketing

Closing date: 13 February 2026

Requisition ID: 400048516