Senior Experience Designer

Sainsbury's Supermarkets Ltd; Greater London; Hybrid; GBP 80,000 - GBP 100,000; Full time

Job summary

A leading UK retail chain is looking for a Senior Experience Designer to create intuitive, data-driven digital experiences at its London Store Support Centre. This role involves collaborating in agile cross-functional teams, integrating AI technologies, and enhancing user experience based on insights from extensive customer data. Candidates should have a strong background in B2B design and a passion for user-centric solutions. The position offers a competitive salary and a comprehensive benefits package, including flexible working options.

Benefits

Colleague discount

Pensions scheme

Private healthcare

Performance-related bonus

Employee Assistance Programme

Qualifications

• Experience as a Product or UX designer in a B2B setting.
• Strong problem-solving skills and creativity.
• Experience in user research and usability testing.
• Ability to manage changing priorities.

Responsibilities

• Design intuitive, data-driven digital experiences.
• Lead user-centred design for complex products.
• Collaborate with cross-functional teams.
• Conduct user research and testing to inform designs.

Skills

User-centric design

Agile methodologies

AI integration

Stakeholder collaboration

User research

Education

Senior design role in B2B

Tools

Figma

Rapid prototyping tools

Job description

Salary: Competitive Plus Benefits   Location: London Store Support Centre and Home, London, EC1M 6HA   Contract type: Permanent   Business area: Sainsbury's Tech   Closing date: 16 February 2026   Requisition ID: 400048423

We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. Think about the scale it takes for us to feed the nation. The level of data, transactions and variety it involves. Then you’ll realise that ours is a modern software engineering environment because it has to be. We’ve made serious investment into a Tech Academy and into setting standards and principles. We iterate, learn, experiment and push ways of working such as Agile, Scrum and XP. So you can look forward to awesome opportunities in everything from AI to reusable tech.

Senior Experience Designer - Nectar360

At Sainsbury’s we believe that the customer, colleagues and suppliers should be at the heart of everything we do. Our vision is to create the easiest, most enjoyable digital experiences that better serve our users ever-changing needs. We work across a range of services, products, touchpoints and tools to deliver distinctive, integrated, and consistent experiences for our customers and colleagues across Sainsbury’s Group (which includes Sainsbury’s Food, Argos, Bank, Nectar, Nectar 360, TU and Habitat).

We drive brilliant end-to-end experiences across all our brands, operating in agile teams and squads, and working collaboratively with teams right across the business to make the most of the exceptional knowledge, insight and talent across the division.

The role:

This role centres on the B2B Nectar 360 Media Agency, an integrated loyalty and media services agency supporting major UK and global brands. Leveraging over 22 billion rows of Sainsbury’s data and insights from 19 million customers, we help brands shape targeted communication strategies and campaigns based on customer shopping habits.

As a Senior Experience Designer, you’ll shape design solutions for complex Nectar 360 Media Agency products and services. Your focus will be on understanding supplier and colleague needs, then designing intuitive, data-driven digital experiences that leverage AI and emerging technologies.

You will work collaboratively in agile, cross-functional product teams, using insights and evidence to inform inclusive design solutions. Your role involves simplifying complex challenges for colleagues and suppliers, drawing on your expertise in user experience, accessibility, and interaction design. You’ll collaborate with internal designers, product managers, engineers, and external agencies to deliver effective results.

The ideal candidate will have held a senior design role in B2B, be adept at solving problems independently and with others, champion user-centric design, and possess experience integrating AI technology into products and services.

• Identify, define and deliver solutions and opportunities for new propositions, services, products and experience areas that deliver value to suppliers and colleagues, and are directly aligned with Sainsbury’s Group vision and KPIs
• Lead all phases of end-to end user-centred design through a data-informed, test-and-learn approach
• Champion the voice of the user through your work, organising and conducting user research and user testing to inform concepts and validate designs, and bringing stakeholders on the same journey
• Collaborate & align with key stakeholders around roadmap features, strategic vision and prioritisation.
• Consider the wider Sainsbury’s and Nectar 360 ecosystem when designing concepts and solutions that are aligned with our strategic vision
• Lead, manage and influence stakeholders and project teams through a user-centred design approach whilst balancing business challenges and strategic vision
• Work with copywriters to brief new content needs across product modules as well as review the implementation of copy across sprints.
• Coordinate with third party agencies: Act as a liaison between internal, external teams and development squads to ensure new UX and UI directions are feasible, aligned with business goals, and implemented in upcoming sprints.
• Gather and prioritise feature requirements as well as ensuring smooth handovers to Engineering teams.
• Run workshops with cross-functional teams to inspire user-centred design thinking
• Inspire, coach and motivate junior members of the design community
• Work with the Guidelines team to continuously evolve our design system and guidelines and champion their adoption and implementation
• Consistently embed inclusive design principles in your work and encourage throughout the team
• Work comfortably in or out of product teams, and proactively collaborate with cross-functional teams, championing best practice for design thinking in an agile environment

What you need to know and show :

• You will bring a wealth of knowledge with you as a previous Product or UX designer in a B2B setting, ideally for a big brand. Previous experience working in the Media Buying and Planning sector would be an advantage.
• High level of creativity, problem-solving skills
• Previous experience of creating and integrating AI solutions into products and services
• Adept at collaborating with and influencing stakeholders through a range of agile methods, including workshops – championing the voice of the user whilst balancing business objectives
• Utilise a broad range of UX tools and techniques with portfolio evidence of these deliverables
• A thorough technical understanding of inclusive design frameworks
• Expert skills with Figma, and rapid prototyping tools
• Knowledge of best practices and emerging digital and retail technologies and trends
• Wide range of experience in user-centred design and usability best practices
• Methods and practices of usability research and confidence in conducting research and interpreting results
• Ability to demonstrate the behavioural competencies of this role, including initiative, flexibility, influencing, negotiating, strong communication skills and ability to deal with ambiguity
• An outstanding portfolio, showcasing your talent, skills, process and experience
• Proactive collaboration with the Media Agency Experience Design Manager and Head of Experience Design on experience and design strategy
• Proactive collaboration with project teams, the design community and senior stakeholders alike
• Ability to manage multiple, changing priorities, and work with diverse personalities and complex dynamics

Directly or indirectly manages:

• This is not a line management role, but you will be expected to play an active role in guiding and mentoring more junior colleagues in the team.
• Industry experience as a Senior UX or Product Designer in a B2B setting
• Ability to collaborate with a broad range of stakeholders to ensure all business requirements are met
• Skilled in planning and conducting user research and distilling findings into actionable insights
• Proficient in applying UX fundamentals, including insight gathering, workshop facilitation, information architecture, Interface and interaction design and clearly documented design artifacts

We are committed to being a truly inclusive retailer, so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new - whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:

Starting off with colleague discount, you’ll be able to get 10% off at Sainsbury's, Argos, TU and Habitat after 4 weeks. This increases to 15% off at Sainsbury’s every Friday and Saturday and 15% off at Argos every pay day. We’ve also got you covered for your future with our pensions scheme and life cover. You’ll also be able to share in our success as you may be eligible for a performance-related bonus of up to 20% of salary, depending on how we perform.

Your wellbeing is important to us too. You’ll receive an annual holiday allowance, and you can buy additional holiday. We also offer other benefits that will help your money go further such as season ticket loans, interest free car loan of up to £10k, cycle to work scheme, health cash plans, pay advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an Employee Assistance Programme, you will also be eligible for private healthcare too.

Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.

Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).