Senior Digital PR Manager

Reflect Digital Ltd; Maidstone; Hybrid; GBP 80,000 - GBP 100,000; Full time

Job summary

A leading digital marketing agency in Maidstone is seeking a Senior Digital PR Manager to enhance brand visibility and manage stakeholder relationships. This hybrid role emphasizes storytelling and collaboration across teams. The ideal candidate will have a strong track record in securing media coverage and mentoring team members while ensuring high-quality project delivery. The comprehensive package includes a flexible work schedule, competitive salary, and extensive benefits focused on work-life balance.

Benefits

Flexible working arrangement

28 days annual leave

Private healthcare

Professional training opportunities

Wellbeing sessions

Lunch & Learn sessions

Qualifications

• Proven track record of securing media coverage and building relationships with journalists.
• Knowledge of traditional PR and digital PR expertise.
• Passion for storytelling with excellent stakeholder management.

Responsibilities

• Lead the execution of Digital PR strategy to increase brand visibility.
• Work with all stakeholders to ensure timely project delivery.
• Mentor team members and model good practices.
• Monitor performance against client targets.

Skills

Strong communication skills

Media coverage expertise

Stakeholder relationship management

Storytelling

Job description

WHAT WE DO AT REFLECT DIGITAL?

Reflect Digital is the digital marketing agency your customers will thank you for hiring. Putting our client’s customers first, we work closely with ambitious global brands and eCommerce businesses looking to elevate their marketing and move towards true customer centricity. We help these companies to unleash their digital performance and grow revenue by leveraging human insights and psychological nudges to optimise strategies. We believe end-customers do not care what channel they find their solution(s) via. The key for brands is to deliver the right message, at the right time, in the right place, having built enough of a relationship and trust with the user to drive action or conversion. This is why a deeper understanding of your customers’ journeys, drivers and motivations is needed if you want to deliver exponential growth.

Since we were founded in 2011, we’ve received many awards and recognitions, including BIMA Agency Of The Year 2024, Campaign's 3rd Best Place to Work in 2025, Employer of the Year, and Best Integrated Campaign (Large) 2024 with Brakes, among others, demonstrating both our commitment to our team and delivering truly strategic campaigns for our clients.

THE ROLE / TEAM

HYBRID - Ideally 2 days a week in our office in Maidstone, Kent. We are currently looking for an exceptional Senior Digital PR Manager to be responsible for maintaining the highest standards of organisation and servicing across all client accounts, playing a central role in helping us to meet our revenue targets through client satisfaction, retention and growth alongside our Head of Content & Digital PR and Growth Managers. The Senior Digital PR Manager will be establishing team processes for both efficiency and consistency to support agency growth and the smooth running of the Digital PR department. Additionally, the ideal candidate will have a passion for storytelling, strong communication skills, and a proven track record of securing media coverage and building relationships with both journalists and key stakeholders. Knowledge of traditional PR, alongside digital PR expertise, would be highly advantageous, enabling an integrated approach to campaigns and media strategy.

Responsibilities

• Lead the execution of Digital PR strategy against a behavioural science-based framework, in a bid to increase brand visibility, build links and enhance online reputation.
• Work closely with all stakeholders to ensure projects are delivered on time and within budget
• Have excellent relationships with internal and external stakeholders, including journalists, bloggers, influencers, clients and colleagues, to produce high-quality innovative work to achieve KPIs
• Mentor executives and model good practice and processes to the team, ensuring the team’s work output is of the highest quality
• Stay up to date with industry trends and tools, and share these insights with your colleagues
• Collaborate with SEO, Paid Media, Creative and CX teams to deliver the best outcomes for clients
• Contribute to the creation of new processes, templates and deliverables as well as best practices
• Be actively involved in generating new business and growth opportunities by supporting the pitch process and being involved in strategy discussions for existing clients
• Help lead project plans and roadmaps, and ensure all projects and retainers are completed, maximising profit
• Responsible for tracking performance against client targets, highlighting any challenges to the internal team
• Monitor and evaluate data and reports to develop and recommend Digital PR and Traditional PR strategies.
• Attend and contribute to the creation and delivery of Quarterly Business Planning Meetings
• Lead ideation sessions for fresh Digital PR content campaigns
• Strong attention to detail and constantly upholding the highest standards of Reflect Digital
• Contribute to Digital PR thought leadership content and create case studies

YOUR PLACE IN THE AGENCY AND KEY RELATIONSHIPS

• Report to the Head of Content and Digital PR
• Support the Content Digital PR team
• Work closely with the SEO and Content teams
• Collaborate with our Growth Team to produce the best outcomes for clients

THE PACKAGE

• Salary: £42k+ DOE
• Work/Life Balance: Flexible working, 4-day work week, and hybrid working available.
• Annual Leave: 28 days (ex., Bank Holidays) plus Birthdays, Charity day and between Christmas and New Year.
• Healthcare: Private Healthcare from Vitality.
• Breakfast Club and healthy snacks
• Weekly Wellbeing Sessions
• Access to trained Mental Health First Aiders (MHFA)
• Lunch & Learn and Brunch & Learn sessions
• Internal Training Opportunities -MHFA Training, First Aid Training, ED&I Training
• Endometriosis Friendly Employer
• Career Progression
• Agency Partnerships

Interview Process - What To Expect

• Cultural Interview with People Director & Hiring Manager interview via Google Meets - 1 hour
• Task Stage - A task is set in advance, and then a task Interview in person (where applicable to the role) - 1.5hrs at the Maidstone office
• Video or phone interview with our CEO, Becky.

To watch staff testimonials about our company culture, you can watch this video on YouTube.

Diversity and inclusion are at the heart of what we value as an organisation. Reflect Digital is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, age, disability or any other status protected by law. Our People team is happy to support any reasonable adjustments that are needed within the recruitment process, such as additional time or different application or interview formats. If we can do something to alter the recruitment process to better suit you, please let us know when you apply. We are committed to providing an inclusive and welcoming environment for all employees, volunteers, subcontractors, freelancers, and clients. Your information will be kept confidential according to the General Data Protection Regulation (GDPR).

Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Reflect Digital we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every aspect of the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.