Senior CRM Lifecycle Executive

Igbaffiliate; United Kingdom; Hybrid; GBP 45,000 - GBP 60,000; Full time

Job summary

A global media and technology company is seeking a Senior CRM Lifecycle Executive to enhance customer engagement through personalized CRM campaigns using Braze. The role focuses on mapping customer journeys, optimizing A/B testing, and aligning with various business initiatives. The ideal candidate will have experience in automated communications, excellent data interpretation skills, and keen attention to detail, along with a results-driven approach. The position offers various well-being initiatives, a hybrid working model, and numerous perks.

Benefits

Private medical insurance

Excellent parental leave

Mental health support

Pension scheme

Employee recognition program

Qualifications

• Experience with Braze or equivalent CRM system for campaign automation.
• Direct experience in delivering automated CRM communications.
• Knowledge of data-driven campaign design to influence user behavior.

Responsibilities

• Map personalized customer journeys across channels using Braze.
• Own the CRM calendar aligning with product launches and promotions.
• Segment audiences effectively for personalized messaging and offerings.

Skills

Braze knowledge

Data analysis

A/B testing

Campaign programming

Attention to detail

Job description

Senior Crm Lifecycle Executive - Description Spotlight Sports Group is a global media and technology company specialising in content and data within sports betting, horse racing and fantasy sports.

With over 400 employees, the group operates multiple award-winning brands, including Racing Post, the world’s largest horse racing affiliate, Pickswise, myracing and Free Super Tips. We partner with leading operators across the betting industry to produce and build multilingual, best-in-class digital products and content to engage and educate customers. ICS-digital, an international marketing agency including ICS-translate, also operates under the group. The Senior CRM Lifecycle Executive is responsible for leading the development and automation of personalised customer relationship management lifecycle campaigns through Braze, leveraging data-driven insights and innovative approaches to improve operational efficiencies, drive loyalty, and maximise business growth across multiple channels and digital touchpoints.

Key Accountabilities

• Mapping out personalised customer journeys across multiple channels (email, website, app, etc) through Braze to enhance customer engagement and retention
• Owning the CRM calendar to closely align with product launches, promotions and seasonal moments
• Utilise customer data to segment audiences effectively and identify opportunities for personalisation, leveraging CRM tools and analytics platforms
• Tailor content messaging and offers based on customer preferences, behaviour, and lifecycle stages
• Implement x-channel CRM lifecycle campaigns, covering building, proofing, testing, and sending of automated campaigns to drive incremental value
• Conduct A/B tests to optimise personalisation strategies, messaging, and content delivery for maximum impact and effectiveness
• Work closely with cross-functional teams such as marketing, commercial, product, SEO, and content, to align initiatives with broader business goals

Requirements

• Knowledge of Braze (or equivalent CRM system) across campaign programming, conditional logic, a/b optimisation, data management and identifying customer-level insights
• Direct experience in the delivery of automated CRM communications across multiple platforms and channels
• Knowledge in using data to inform early lifecycle and automated campaigns design to drive specific user behaviour
• High organisation skills, with meticulous attention to detail
• Ability in interpreting results and communicating insights effectively to stakeholders
• Comfortable with ambiguity and creating processes in complex environments to drive progress
• Results-driven marketer with proven quantitative and analytical skills

We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year.

We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme.

You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you'll have the chance to volunteer two days per year with our charity partner.