Product Designer

The Design Project; Greater London; On-site; GBP 60,000 - GBP 80,000; Full time

Job description

Job Title: Product DesignerCompany: WPPLocation: London, England, United KingdomJob Type: Full-TimeCategory: Product Design / UX/UI DesignDate Posted: 2026-02-09T10:18:53Experience Level: Mid-Senior Level (5-8 years)Remote Status: Hybrid (4 days in office)

• This role focuses on shaping intuitive, effective, and engaging user experiences across WPP's digital platform, WPP Open.
• The Product Designer will own product workstreams from discovery through delivery, demonstrating a strong product mindset.
• Key responsibilities include translating product requirements into user flows, wireframes, prototypes, and high-fidelity designs.
• The role involves conducting user research and usability testing to inform design decisions and validate solutions.
• Collaboration with Product Managers and Developers is crucial to ensure design feasibility and integrity within an Agile environment.

📝 Enhancement Note: This position is specifically for a Product Designer shaping user experiences for WPP's internal or client-facing digital platform, WPP Open. The emphasis on "ownership" and "discovery to delivery" suggests a mid-level to senior role requiring significant autonomy. The hybrid work model with a specific number of office days is a key detail for candidates.

📈 Primary Responsibilities

• Take full ownership of assigned product areas or workstreams, guiding them from initial concept and discovery through to final delivery, embodying a strong product mindset.
• Translate complex product requirements and user needs into clear and effective user flows, wireframes, interactive prototypes, and high-fidelity visual designs for various platform features and services.
• Develop detailed design specifications and annotations to ensure seamless implementation by development teams.
• Conduct comprehensive user research, including interviews, surveys, and usability testing, to gather insights that drive design decisions and validate proposed solutions.
• Contribute to the creation and refinement of user personas and customer journey maps to deepen understanding of target users and their interactions with the platform.
• Ensure all designs align with WPP's overarching "North Star" UX vision and established experience principles, maintaining consistency across the platform.
• Foster strong collaborative relationships with Product Managers and Software Developers, ensuring designs are technically feasible, user-centric, and meet business objectives.
• Advocate for and implement user-centered design principles, ensuring adherence to accessibility standards (WCAG) and usability best practices throughout the design process.
• Actively participate in Agile ceremonies, including sprint planning, daily stand-ups, and retrospectives, contributing to iterative design improvements and team velocity.
• Ensure the delivery of well-organized and detailed design assets, including clear specifications, consistent naming conventions, and supporting documentation for developers.

📝 Enhancement Note: The responsibilities highlight a full-cycle design process, from research and ideation to detailed design and developer handoff, within an Agile framework. The emphasis on "ownership" and "advocating for principles" points to a need for a proactive and influential designer.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field is often preferred for roles requiring deep understanding of design principles. Equivalent practical experience will also be considered.

Experience:

• 5 to 8 years of progressive experience in UX/UI design, product design, or a related field.
• Demonstrated experience in leading design initiatives and managing design projects from conception to completion.

Required Skills:

• User-Centred Design (UCD): Deep understanding and practical application of human-centered design principles to create user-centric solutions.
• Wireframing & Prototyping: Proficiency in creating low-fidelity wireframes and high-fidelity interactive prototypes to visualize and test design concepts.
• UX/UI Design Expertise: Proven ability to design intuitive, effective, and visually appealing user interfaces and experiences for digital platforms.
• Design Tools: Expert-level proficiency in industry-standard design and prototyping tools, specifically Figma.
• Collaboration Tools: Experience with collaborative design and whiteboarding tools such as Miro.
• User Research & Usability Testing: Proven ability to plan, conduct, and analyze user research and usability testing sessions.
• Design Systems: Extensive experience working with and contributing to design systems to ensure consistency and scalability.
• Accessibility & Usability: Strong knowledge of usability principles and accessibility guidelines, including WCAG.
• Communication & Presentation Skills: Excellent verbal and written communication skills, with a proven ability to articulate design decisions, present complex concepts clearly, and influence stakeholders.
• Agile Methodologies: Experience working within Agile development teams and participating in Agile ceremonies.

Preferred Skills:

• Interaction Design: Strong understanding of interaction design best practices.
• Design Specifications: Ability to create detailed design specifications and documentation for development teams.
• Persona Development & Journey Mapping: Experience in creating and utilizing personas and customer journey maps.
• Service Design/Ecosystem Mapping: Basic understanding of service design principles or ecosystem mapping.
• Data Visualization: Interest or experience in data visualization techniques.
• AI-Enhanced Experiences: Interest in designing for AI-driven features or experiences.
• Sketch, Adobe Illustrator, Photoshop: Familiarity with these additional design tools.

📝 Enhancement Note: The "Required Skills" are directly extracted or inferred from the job description, emphasizing core design competencies and specific tool proficiencies. The "Preferred Skills" are derived from the "Bonus Skills" section and general industry expectations for a Product Designer at this level.

• Comprehensive Case Studies: A strong portfolio showcasing end-to-end product design projects, detailing your process from discovery and research to final delivery.
• User-Centred Design Focus: Evidence of applying user-centered design principles and methodologies throughout your projects.
• Design Research & Validation: Examples demonstrating how you've used user research and usability testing to inform and validate design decisions.
• Wireframing, Prototyping & UI Design: Clear examples of wireframes, user flows, interactive prototypes, and high-fidelity UI designs.
• Design System Utilization: Demonstrations of how you have worked with or contributed to design systems to ensure consistency and scalability.
• Problem-Solving & Impact: Showcase your ability to solve complex design challenges and highlight the impact of your design solutions, ideally with quantifiable results.
• Technical Collaboration: Examples illustrating your collaboration with product managers and developers.

Process Documentation:

• Workflow Design: Showcase your ability to map out and design user flows and interaction patterns.
• Design Specifications: Include examples of detailed design specifications provided to development teams.
• User Research Synthesis: Demonstrate how you translate research findings into actionable design insights.
• Iterative Design: Present examples of how you iterate on designs based on feedback and testing.

📝 Enhancement Note: The "Portfolio Essentials" are tailored to reflect the responsibilities and requirements of a Product Designer, emphasizing the end-to-end process, user focus, and collaboration. The "Process Documentation" section focuses on the artifacts and outputs expected from a designer in this role.

Salary Range: Based on industry benchmarks for experienced Product Designers (5-8 years) in London, UK, the estimated annual salary range is approximately £55,000 - £80,000. This can vary based on the specific scope of WPP Open, the candidate's precise experience, and negotiation.

• Hybrid Work Model: A structured hybrid approach offering flexibility with 4 days in the office per week.
• Global Network Access: Opportunity to work within a large, global creative transformation company with extensive resources and diverse projects.
• Professional Development: Access to learning opportunities, fostering continuous growth in design skills and industry knowledge.
• Collaborative Environment: Work alongside passionate, inspired people in a culture that encourages creativity and problem-solving.
• Challenging Projects: Engage in unique and stimulating work with the potential for significant impact on a large scale.
• Standard Benefits: Likely includes comprehensive health insurance, pension contributions, paid time off, and other competitive benefits typical of a large, established organization like WPP.

Working Hours: The role typically involves a standard 40-hour work week, with the expectation of active participation in Agile team ceremonies. The hybrid model allows for some flexibility in scheduling, but core office days are expected.

📝 Enhancement Note: Salary is estimated based on location (London) and experience level (5-8 years) for a Product Designer role, using common salary aggregators and industry knowledge. Benefits are inferred from the "What we'll give you" section and general corporate offerings.

Industry: Marketing Services, Advertising, Creative Transformation, Technology. WPP is a global leader in this space, leveraging AI, data, and technology alongside creative talent.Company Size: Over 100,000 employees globally, indicating a large, complex, and well-resourced organization.Founded: WPP has a significant history, with its corporate headquarters diversified across New York, London, and Singapore, suggesting a mature and globally integrated business.

Team Structure:

• Reporting: The Product Designer reports to a Senior Product Designer.
• Cross-functional Collaboration: Works closely with Product Managers, Developers, and potentially other designers (Product Design Leads, fellow UX/UI designers).
• Agile Environment: Operates within Agile team ceremonies, suggesting a structured yet iterative development process.

Methodology:

• User-Centred Design: A core methodology emphasized throughout the role.
• Agile Development: Integrated into team ceremonies and workflow.
• Creative Transformation: WPP's overarching mission influences the approach to innovation and problem-solving.
• Data & Technology Integration: WPP leverages AI, data, and technology, suggesting that design solutions may incorporate or be informed by these capabilities.

📝 Enhancement Note: The company culture is described as open, optimistic, and extraordinary, emphasizing collaboration, creativity, and continuous learning. The "open" and "optimistic" values directly relate to embracing new ideas and problem-solving, crucial for a designer working in a large, evolving organization.

Operations Career Level: This role is positioned at a mid-to-senior level within the Product Design function. It requires significant autonomy in managing workstreams and a solid track record of delivering user-centered design solutions. The experience requirement of 5-8 years reinforces this.

Reporting Structure: The designer reports to a Senior Product Designer, indicating a clear line of mentorship and guidance. This structure allows for skill development under experienced leadership while providing opportunities to lead specific design efforts.

Operations Impact: The Product Designer directly influences the usability, effectiveness, and adoption of the WPP Open platform. Their work can impact internal efficiencies, client engagement, and the overall perception of WPP's technological capabilities. By shaping intuitive user experiences, they contribute to user satisfaction and the successful implementation of WPP's creative transformation strategy.

• Skill Specialization: Opportunity to deepen expertise in areas like user research, interaction design, accessibility, or even emerging fields like AI-enhanced experiences.
• Leadership Development: Progression to Senior Product Designer or Product Design Lead roles, potentially managing projects or teams.
• Broader UX/Product Strategy: Involvement in defining the "North Star" UX vision and contributing to higher-level product strategy.
• Cross-functional Expertise: Gaining a deeper understanding of product management and software development lifecycles.
• Industry Exposure: Working on diverse projects within a leading global marketing services company.

📝 Enhancement Note: The analysis focuses on the career trajectory and impact specific to a Product Designer role within WPP, highlighting the progression from individual contributor to potential leadership and strategic involvement.

Office Type: Hybrid work environment, with a stated preference for teams to be in the office approximately four days a week to foster creativity, collaboration, and connection.Office Location(s): The role is based in London, England, United Kingdom. Specific office details would need to be confirmed with WPP.

Workspace Context:

• Collaborative Spaces: The office environment is designed to encourage creativity and collaboration, likely featuring open-plan areas, meeting rooms, and potentially dedicated design spaces.
• Tools & Technology: Access to industry-standard design and collaboration tools (Figma, Miro) will be provided or expected.
• Team Interaction: Frequent interaction with design, product, and development teams is integral to the role, facilitated by both in-office presence and digital collaboration tools.

Work Schedule: The standard work schedule is likely 40 hours per week. The hybrid model provides some flexibility, but the emphasis on Agile ceremonies means consistent availability during core working hours is essential. Flexibility for specific accommodations can be discussed during the interview process.

📝 Enhancement Note: This section details the practical aspects of the work environment, focusing on the hybrid model and its implications for collaboration and accessibility, as well as the physical workspace context.

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, cultural fit, and interest.
• Hiring Manager Interview: Discussion with the Senior Product Designer to delve into experience, design philosophy, and role expectations.
• Portfolio Presentation & Design Challenge: A crucial stage where candidates present their portfolio, discussing their process, impact, and problem-solving skills. This may be combined with a practical design exercise or case study.
• Cross-functional Interview: Meeting with Product Managers and Developers to assess collaboration skills and technical understanding.
• Final Interview: Potentially with a Design Lead or Director to discuss strategic alignment and overall fit.
• Tell a Story: Structure your case studies to explain the problem, your process, your role, the challenges, the solutions, and the outcomes.
• Highlight Your Process: Clearly articulate your design thinking – from research and ideation to iteration and final execution. Show how you arrived at your solutions.
• Quantify Impact: Where possible, use data and metrics to demonstrate the success and impact of your designs (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).
• Showcase Tool Proficiency: Briefly mention and, if relevant, show examples of your work in Figma and Miro.
• Address WPP Open: If possible, tailor a case study or discussion point to the potential challenges or opportunities within a platform like WPP Open, demonstrating foresight.
• Be Prepared for Questions: Anticipate questions about your design decisions, how you handle feedback, collaboration challenges, and your understanding of accessibility and usability.
• Understand the Scope: If a design challenge is provided, clarify the objectives, constraints, and expected deliverables.
• Time Management: Allocate your time effectively across research, ideation, design, and presentation preparation.
• Focus on Process: Even if the output is a single screen, demonstrate your thought process and how you would approach the problem holistically.
• Articulate Rationale: Be ready to explain why you made specific design choices, referencing user needs, business goals, and design principles.

📝 Enhancement Note: This section provides concrete advice tailored to a Product Designer role, focusing on portfolio presentation and interview strategies, emphasizing the demonstration of process, impact, and collaborative skills.

Primary Tools:

• Figma: Expert-level proficiency is required for UI design, wireframing, prototyping, and collaboration. This is the core design tool.
• Miro: Essential for collaborative sessions, brainstorming, user journey mapping, and whiteboarding.

Analytics & Reporting: While not explicitly listed as a requirement for the designer, understanding how to interpret data from analytics tools (e.g., Google Analytics, Amplitude, Mixpanel) to inform design decisions is highly valuable. Designers may also contribute to dashboard creation for design metrics.

CRM & Automation: Not directly applicable to the Product Designer role, but awareness of how design impacts user journeys within CRM or marketing automation contexts might be beneficial.

Other Design Tools:

• Usability Testing Tools: Experience with platforms for conducting remote or in-person usability tests.
• Design System Tools: Familiarity with tools used to manage and document design systems.
• Sketch, Adobe Illustrator, Photoshop: Familiarity is a bonus, indicating broader design software literacy.

📝 Enhancement Note: This section details the specific software and tools mentioned in the job description, emphasizing Figma and Miro as critical. It also contextualizes how other tool categories might intersect with the designer's role.

Operations Values:

• Openness: Encouraging the free exchange of ideas, respecting diverse views, and being open-minded to new concepts and ways of working.
• Optimism: Believing in the power of creativity, technology, and talent to build better futures, approaching challenges with conviction and seeking the unexpected.
• Extraordinary Collaboration: Achieving amazing results through teamwork, recognizing that collective effort amplifies individual contributions.
• Creativity & Innovation: A core driver for WPP, encouraging pioneering approaches and delivering exceptional work.
• User-Centricity: A fundamental principle guiding design decisions, ensuring solutions meet user needs effectively.
• Cross-functional Integration: Close collaboration with Product Managers and Developers is essential for successful product development.
• Agile Team Participation: Active involvement in Agile ceremonies, contributing to shared goals and continuous improvement.
• Design Critique & Feedback: A culture that likely embraces constructive feedback on designs to enhance quality and alignment.
• Knowledge Sharing: Encouraging the sharing of best practices, insights, and design techniques within the team and wider organization.

📝 Enhancement Note: This section syntheshesizes WPP's stated values and describes the expected collaborative dynamics for a designer, emphasizing openness, optimism, and teamwork within an Agile and user-focused framework.

• Navigating Ambiguity: The role requires comfort in working with ambiguity, a common trait in large, evolving organizations. Candidates must be adept at defining problems and solutions in less defined spaces.
• Balancing User Needs with Business Goals: Effectively integrating user-centered design principles with WPP's business objectives and technical constraints.
• Maintaining Design Consistency: Ensuring a cohesive user experience across a platform like WPP Open, which may evolve rapidly and involve various features.
• Fast-Paced Environment: Delivering high-quality designs within the iterative cycles of an Agile development process.
• Cross-functional Alignment: Effectively communicating and aligning design decisions with diverse stakeholders (Product Managers, Developers, Senior Leadership).
• Advanced Design Skills: Opportunities to hone skills in specialized areas like interaction design, accessibility, user research methodologies, or even emerging fields like AI-driven design.
• Design System Contribution: Deeper involvement in evolving and maintaining design systems, a critical component for scalability.
• Product Strategy Influence: Contributing to the broader UX vision and product roadmap for WPP Open.
• Industry Trends: Staying abreast of evolving design trends, technologies (AI, data visualization), and their application in marketing services.
• Mentorship: Learning from Senior Product Designers and Design Leads within WPP's extensive network.

📝 Enhancement Note: This section identifies potential challenges specific to the role and company context, alongside growth opportunities that leverage WPP's scale and industry position.

Strategy Questions:

• "Describe a time you took ownership of a product workstream from discovery to delivery. What was your process, and what was the outcome?" (Focus on end-to-end ownership and product mindset.)
• "Walk us through a complex design challenge you faced, detailing how you translated product requirements and user needs into wireframes, prototypes, and final designs." (Emphasize translation skills and design artifacts.)
• "How do you incorporate user research and usability testing into your design process? Provide an example of how insights from research influenced your design decisions." (Highlight research methodology and impact.)
• "Describe your experience working with design systems. How do you ensure consistency and scalability in your designs?" (Focus on design system utilization.)
• "How do you collaborate with Product Managers and Developers to ensure the feasibility and integrity of your design solutions?" (Showcase collaboration and communication skills.)
• "Discuss your understanding of accessibility (WCAG) and usability principles. How have you applied these in your past work?" (Assess knowledge of inclusive design.)

Company & Culture Questions:

• "What interests you about WPP and this Product Designer role specifically?" (Research WPP's mission and recent work; connect it to your passion.)
• "How do you embody WPP's values of 'Open,' 'Optimistic,' and 'Extraordinary' in your work?" (Reflect on past experiences that align with these values.)
• "Describe your experience working in an Agile environment. How do you contribute to team ceremonies and continuous improvement?" (Demonstrate familiarity with Agile practices.)
• Select Key Projects: Choose 2-3 projects that best showcase your end-to-end process, problem-solving skills, and impact.
• Structure Your Narrative: For each project, clearly outline:
  • The Problem: What was the user or business challenge?
  • Your Role: What were your specific responsibilities?
  • Your Process: Detail your steps (research, ideation, wireframing, prototyping, testing, iteration). Use visuals.
  • Key Decisions: Explain why you made certain choices.
  • The Solution: Showcase the final design.
  • The Outcome/Impact: Quantify results if possible (e.g., user satisfaction, efficiency gains).
• Highlight Figma & Miro Use: Point out where these tools were instrumental in your process.
• Address Accessibility: Briefly mention how accessibility was considered in your designs.
• Be Prepared for Deep Dives: Expect questions about specific design choices, alternative solutions you considered, and how you handled feedback.

📝 Enhancement Note: This section provides actionable advice for interview preparation, including specific question types and a structured approach to portfolio presentation, tailored for a Product Designer role.

To apply for this Product Designer position:

• Submit your application through the provided link on Greenhouse.
• Portfolio Customization: Ensure your portfolio is easily accessible (link in resume or application) and highlights projects that demonstrate your end-to-end product design process, user-centered approach, and proficiency in tools like Figma. Tailor your case studies to showcase relevant experience, such as working on platforms or SaaS products.
• Resume Optimization: Update your resume to clearly articulate your 5-8 years of experience, focusing on achievements related to user research, wireframing, prototyping, UI design, and collaboration. Use keywords from the job description.
• Prepare Your Narrative: Practice presenting your portfolio case studies, focusing on storytelling, explaining your design rationale, and highlighting your impact. Be ready to discuss your experience in Agile environments and with design systems.
• Company Research: Familiarize yourself with WPP's mission, values, and recent work. Understand the "creative transformation" concept and how WPP Open fits into their strategy. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Application Requirements

Candidates should have 5 to 8 years of experience in UX/UI or product design, with a strong portfolio showcasing their design expertise. Proficiency in design tools like Figma and a deep understanding of human-centred design principles are essential.