Experiential Account Director

ZEAL Creative; Greater London; On-site; GBP 50,000 - GBP 70,000; Full time

Job summary

A leading brand activation agency is seeking an Account Director to lead a portfolio of FMCG brands on a 2-month fixed-term contract. This role involves delivering strategic direction, managing client relationships, and ensuring project success. The ideal candidate will have proven experience in experiential campaigns within the FMCG sector, exceptional financial management abilities, and strong communication skills. This position promises an exciting opportunity to work with renowned global brands and deliver impactful campaigns.

Qualifications

• Proven experience as an Account Director or Senior Account Manager, ideally in the FMCG sector.
• Strong track record in growing client revenues.
• Exceptional financial management skills and commercial acumen.

Responsibilities

• Deliver strategic direction for client brands.
• Accountable for project delivery and fiscal targets.
• Manage relationships with external providers to ensure effective partnerships.
• Identify and drive opportunities for portfolio growth.

Skills

Strategic thinking

Financial management

Communication

Client relationship management

Job description

We are ZEAL – the UK’s Most Effective Brand Activation Agency.

Founded in 2014 by friends and colleagues Stewart Hilton and Robert White, ZEAL has pursued its ambition to be the World’s Most Recommended Agency by recognising that our amazing people are the key to our success.

We’re proud partners to Nestlé, Carlsberg, Arla, Weetabix, Suntory, Bacardi, PZ Cussons, and more, delivering award-winning work across brand strategy, shopper marketing, experiential, partnerships, social and integrated campaign development.

Four-time IPM ‘Agency of the Year’ winner and, winner of the Campaign Experience Awards’ ‘Most Outstanding Creative Idea’ (2024), our principles around our people are simple – you bring your passion, creativity and drive and we invest in your training, long‑term personal development and give you the resources you need to thrive and create your best work.

We’re passionate about creating an inclusive place to work that celebrates and values diversity and inclusion and ultimately, enriches our culture.

So, if working with leading global brands on award‑winning campaigns sounds like your ideal day, look no further!

Role in summary

You’ll join our growing experiential arm on a 2‑month fixed‑term contract, strategically leading a portfolio of household brands in the FMCG sector. Bringing your innovative thinking to the table to help deliver impactful campaigns including pop‑ups, sampling, PR stunts and more.

Reporting to our Head of Experiential, this role will play a key part in shaping how we continue to deliver award‑winning campaigns for our clients.

What you’ll be doing:

• Delivering strategic direction to your client across your portfolio of brands
• Leading the delivery of projects with accountability for the fiscal targets, accurately forecasting contribution across your accounts, ensuring it is delivered as planned
• Managing relationships with external providers including producers, events organisers etc, to foster a cohesive and effective partnership
• Working alongside the Director of Experiential to identify and drive opportunities to grow your portfolio including contributions, new services, and new categories
• Reviewing and analysing the delivery of projects with a view to achieving future efficiencies whilst ensuring all work is delivered with the highest of standards and surpasses client’s expectations
• Actively developing your knowledge of the landscape in which your clients’ brands operate, keeping abreast of the latest developments in the marketplace, business performance and wider environmental influences and proactively sharing this with the wider team

What you’ll bring to the role:

• Proven experience working as an Account Director or Senior Account Manager, delivering experiential campaigns – ideally for clients in the FMCG sector
• Proven abilities in growing client revenues
• Innovative, a great idea generator and a strategic thinker concerning brands
• A first‑class communicator who can comfortably negotiate and challenge
• Exceptional financial management skills and commercial acumen

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