Senior Account Director (Experiential)

Humans; London; On-site; GBP 60,000 - GBP 85,000; Full time

Job summary

A dynamic experiential agency in London seeks a Senior Account Director to enhance client relationships and lead strategic campaigns. Ideal candidates will have exceptional client-facing skills, strong business development acumen, and a positive, collaborative approach to team leadership. This role promises significant opportunities in shaping the agency's innovative marketing strategies and delivering high-impact brand activations.

Qualifications

• Exceptional client-facing and relationship-building skills.
• Strong business development experience with high-profile brands.
• Leadership experience in managing and mentoring teams.

Responsibilities

• Lead client development and new business pitches.
• Oversee delivery of festival activations and brand experiences.
• Mentor account managers and ensure project quality.

Skills

Client Relationship Management

Creative Concept Development

Business Development

Team Leadership

Strategic Thinking

Positive Approach

Job description

Our client, a dynamic experiential agency with a passion for creating unforgettable brand experiences, are looking for a Senior Account Director to join their team. This agency specialises in festival activations, delivering large scale brand experiences and sampling campaigns for some of the world’s leading consumer brands. This agency really encourages brands to totally re-think the role of experiential marketing, and have such a fantastic, fun and supportive culture so overall an amazing opportunity.

In this senior role, you’ll take the lead on client development and be pivotal in driving new business efforts. You’ll build and maintain relationships with a top-tier brand, overseeing the delivery of immersive and strategic campaigns from concept through to execution. Your insight and leadership will help shape the agency’s approach, inspire the team, and ensure they remain at the forefront of experiential marketing.

Key Responsibilities:

Client Development

Develop a strong, trusted relationship with one of the agency’s key clients.

Act as the primary point of contact, ensuring open communication and proactive engagement.

Overall responsibility for campaign budgets and forecasting your client spend for the year ahead.

Negotiate client contracts and commercials.

Maintain a strong understanding of your clients’ market and competitors’ activity.

New Business Development

Lead new business pitches and drive growth through a strategic approach to client acquisition.

Identify and pursue opportunities with brands that align with the agency’s capabilities and vision.

Collaborate with internal teams to develop compelling proposals and innovative ideas.

Campaign Strategy and Execution

Oversee end-to-end delivery of festival activations, sampling campaigns, and bespoke brand experiences.

Work closely with creative and production teams to ensure high-impact campaigns that align with client goals.

Demonstrate creative thinking, interrogating briefs and understanding target audiences.

Team Leadership and Mentorship

Mentor and guide account managers and coordinators, fostering a collaborative and high-performing team culture.

Champion best practices in account management, sharing insights and fostering continuous improvement.

Ensure your team are delivering projects on time, on budget, and to the highest quality standards.

What We’re Looking For:

Relationship-Building Skills:Exceptional client-facing skills, with the ability to build trust and deliver value to key stakeholders.

Creative and Strategic Thinking:Ability to develop and execute high-impact, experiential concepts that connect with audiences and achieve client goals.

Business Development Acumen:Strong experience in pitching, client acquisition, and scaling business with high-profile brands.

Leadership:Experience managing and mentoring teams, with a collaborative approach and a drive to elevate others.

Positive approach:A positive, collaborative and energetic personality who is passionate about experiential and keen to help those around them develop.

If you’re looking for a role where you’ll have the opportunity to join a well-established agency delivering stand-out activations for leading consumer brands, then don’t miss out on this opportunity. APPLY NOW and share your CV.