Social Media Lead: Consumer Competitions & Conversion

Bauer Media Group Heinrich Bauer Verlag KG; Manchester; Hybrid; GBP 40,000 - GBP 55,000; Full time

Job summary

A prominent media organization in Manchester is seeking a Social Media Lead for its consumer competitions. This role involves shaping organic social strategies, collaborating with multiple teams, and using data to enhance audience engagement. Ideal candidates will have proven experience in commercial-focused social media roles and a strong understanding of audience behaviour. This hybrid position requires strategic thinking balanced with hands-on execution. The company offers professional development and flexible working opportunities.

Benefits

Access to Bauer Academy for personal development

Enhanced Maternity/Adoption leave

Flexible working opportunities

28 days holiday

Qualifications

• Proven experience in organic social media roles with a commercial focus.
• Ability to influence behaviour, not just awareness.
• Strong understanding of social platforms and audience behaviour.
• Commercial mindset with clear outcome focus.

Responsibilities

• Own the organic social media strategy for Bauer Audio’s competitions.
• Act as social brand guardian for competition brands.
• Create content plans that drive player acquisition.
• Collaborate with paid media and content teams.

Skills

Organic social media experience

Ability to influence behaviour

Understanding of social platforms

Commercial mindset

People-management experience

Job description

A prominent media organization in Manchester is seeking a Social Media Lead for its consumer competitions. This role involves shaping organic social strategies, collaborating with multiple teams, and using data to enhance audience engagement. Ideal candidates will have proven experience in commercial-focused social media roles and a strong understanding of audience behaviour. This hybrid position requires strategic thinking balanced with hands-on execution. The company offers professional development and flexible working opportunities.