AV Account Manager

IDHL Group; Manchester; On-site; GBP 35,000 - GBP 50,000; Full time

Job summary

A digital agency in the UK seeks an AV Account Manager to manage client campaigns across traditional and digital video platforms, including linear TV and CTV. The role requires strong experience in media buying, excellent communication skills, and the ability to manage multiple campaigns effectively. The ideal candidate will understand audience planning and cross-screen optimization, driving integrated marketing campaigns effectively. If you are detail-oriented and passionate about video advertising, we’d love to hear from you.

Qualifications

• Proven experience in TV media buying and audience planning.
• Strong familiarity with digital video platforms including CTV and YouTube.
• Clear, confident communicator who can translate complex media plans.

Responsibilities

• Plan, manage and activate linear TV and digital audio video campaigns.
• Act as the main contact for clients regarding video-related activities.
• Collaborate with internal teams to align campaign goals.

Skills

TV media buying

Audience planning

Digital video platforms

Cross-screen optimisation

Campaign reporting

Communication

Organisation

Tools

StackAdapt

BARB

Adalyser

Job description

Overview

Who are IDHL?

At IDHL, we’re more than a digital agency, we’re a strategic partner to ambitious brands, helping them accelerate growth in the digital economy.

Our expertise is delivered through three core divisions: Performance, Web & eCommerce, and Intelligence – all working closely together to create impact across channels.

We’re also home to Fostr, a Shopify Plus agency for luxury and lifestyle brands, and The MTM Agency, specialists in integrated marketing and audience engagement.

What connects it all is our focus on outcomes, not just outputs. We back each other, take pride in what we do, and make sure the way we work works for everyone.

Role

Your role as AV Account Manager:

We’re looking for a AV Account Manager to join our growing team, responsible for managing client campaigns across both traditional broadcast channels and digital video platforms. With a strong focus on linear TV, Addressable TV, Connected TV (CTV), online video, and digital audio, this role will support the planning and execution of multi-channel campaigns that sit at the intersection of above-the-line and digital media.

You will work closely with the Media Strategy and Client Services teams to deliver best-in-class campaigns, whether through TV buying, programmatic CTV, video and audio platforms like StackAdapt, or partnerships with media owners. The ideal candidate is a confident communicator with hands-on experience in media buying, particularly in TV and Video environments, who understands the nuances of audience planning, media measurement, and cross-screen optimisation.

Key Responsibilities

• Plan, manage and activate linear TV and digital audio video campaigns, including CTV and online platforms (YouTube, BVOD, DAX, programmatic video etc.)
• Act as a day-to-day contact for clients on all video-related activity, including timelines, performance updates, and media recommendations
• Collaborate with internal stakeholders (Strategy, Client Services, Creative, Analytics) to align TV and video activity with broader campaign goals
• Brief and manage media owners, broadcasters, or buying partners to ensure efficient and compliant TV buys
• Set up and optimise CTV and programmatic audio and video campaigns through platforms such as StackAdapt, where required
• Work with measurement and analytics teams to ensure reporting across linear and digital channels is consistent and actionable
• Stay up-to-date with the evolving video and TV landscape, including changes in viewership habits, tech advancements, and attribution solutions
• Provide creative guidance and support asset delivery for all video and audio formats across linear and digital environments

Essential Skills and Experience

• Proven experience in TV media buying, with knowledge of audience planning, spot booking, and working with buying partners or broadcasters
• Strong familiarity with digital video platforms including CTV, YouTube, and programmatic video
• Comfortable managing cross-screen video campaigns, with an understanding of how linear and digital channels work together
• Clear, confident communicator who can translate complex media plans into simple, actionable updates for clients.
• Organised and detail-oriented, with the ability to manage multiple campaigns and timelines across multiple clients.
• Competent in campaign reporting, measurement, and providing performance insights that drive decision-making.
• Understanding of industry-standard metrics (e.g., TVRs, CPMs, reach & frequency, VTR, ROAS).
• Good awareness of the wider digital and offline media landscape.

Desirable

• Experience working with DSPs (e.g., StackAdapt) for video and audio campaign execution
• Exposure to tools like BARB, Adalyser, TechEdge or similar for TV planning and post-campaign analysis
• Familiarity with attribution models and incrementality testing for cross-channel video performance
• Understanding of how ATL fits within a broader omnichannel marketing strategy
• Interest or experience in audio and cinema buying is a bonus

Who This Role Suits

This is the ideal role for a candidate looking to build on their experience in TV and video advertising, with a desire to work across both traditional and digital platforms. Whether your background is in media buying, broadcast planning, or video activation, you'll be confident handling client conversations and excited by the fast-evolving landscape of CTV and cross-screen planning. If you're detail-oriented, commercially aware, and want to deliver truly integrated campaigns, we’d love to hear from you.