Paid Social Account Manager

MediaLab Group; Greater London; Hybrid; GBP 35,000 - GBP 55,000; Full time

Job summary

A leading media agency based in the UK is seeking an experienced individual to manage Digital Executives and oversee Paid Social strategies. This role involves ensuring high-quality client communication and managing the execution of digital campaigns for key clients. The successful candidate will have a strong background in Paid Social activation, proficiency in Google Analytics, and excellent interpersonal skills. This position offers a defined career trajectory with opportunities for professional development and innovation in digital marketing strategies.

Benefits

Competitive salary package

Pension

Season ticket loans

Cycle to work scheme

Weekly social events

Private medical insurance

Gym discounts

Qualifications

• Expertise in Paid Social activation with strong knowledge of platform tools is crucial.
• Proficiency in Google Analytics and strong understanding of measurement and tracking.
• Ability to train and develop Account Executives to ensure high quality delivery.

Responsibilities

• Lead media planning and activation for Paid Social strategy.
• Manage day-to-day client leadership across digital campaigns.
• Deliver accurate media plans and support annual planning.

Skills

Paid Social activation

Google Analytics

Interpersonal skills

Budget management

Tools

Meta

TikTok

LinkedIn

Pinterest

Job description

JOIN OUR JOURNEY

Medialab is the UK’s leading independent media agency, and one of the fastest growing in the industry. We’re a media agency that’s made differently: purpose led, data-driven, founder-run and proudly independent.

Our entrepreneurial spirit means success is rewarded and there are no limits to what you can achieve, which our employees agree with, evidenced by being a Campaign ‘Best Place to work’ for the last 5 years in a row, Campaign's Independent Agency of the Year 2024 and The Sunday Times Best Places to Work 2025. We are IPA Effectiveness accredited, an IPA People-First agency and widely awarded including a double-gold at the 2024 IPA Effectiveness Awards for our work with Laithwaites.

Our independence means we can focus 100% on doing the right thing to secure success for our clients and our brilliant people. We work with a wide variety of clients including Hovis, Sharps Bedrooms, SunLife, Standard Life, Laithwaites Wine, EMMA Mattresses, Save the Children, Mind, Guide Dogs, , Alzheimer’s Society, RNLI and Clearscore.

OUR VALUES

• Commit to Doing the Right Thing (Act with integrity and accountability)
• Help People Flourish (Invest in people)
• Dig Deeper to Understand Better (Data driven curiosity)

OUR COMMITMENT TO YOU

Working at Medialab comes with lots of perks including all the usual things you would expect, such as a competitive salary package, pension, season ticket loans, cycle to work scheme, weekly social events and big summer / end of year parties.

On top of that, we offer extra benefits, which make life at Medialab even more rewarding:

• Time to Unwind – 22 days holiday (+ Christmas holiday closure), birthday & mental health day off, holiday buying scheme, flexi-hours, work abroad and cultural bank holiday swap scheme.
• Hybrid Working – Balance between home and office. We welcome requests for flexible working arrangements from the commencement of employment.
• Career Growth – A meritocratic approach to progression with quarterly reviews, CPD Platinum accredited training, mentoring and leadership support.
• Health & Wellbeing – Private medical insurance, health cash plan, gym discounts, wellbeing apps Mental Health First Aiders and unlimited free professional counselling.
• Supporting Families – Enhanced parental leave, flexible working and life assurance.
• Giving Back – Paid charity days and sustainability initiatives.
• Perks & Rewards – Retail discounts, long-service trips and an unforgettable team culture.

YOUR NEXT CHALLENGE

You will take the lead in managing and supporting several Digital Executives, overseeing the day-to-day execution of social campaigns, and ensuring seamless client communication. Reporting to an Account Director (Digital), you will be responsible for delivering high-quality work and driving performance across key accounts.

This role is primarily focused on Paid Social, with an opportunity to work across Display and Video, as well as the opportunity to contribute to other digital channels including Search, Programmatic, and Partnerships, offering a well-rounded and strategic approach to campaign management.

This position presents a defined career trajectory, with opportunities to drive digital innovation and development across several key clients. These clients are in an exciting period of transformation, with ambitious growth plans, and this role will be instrumental in shaping their future.

You’ll work on a blend of Brand and Performance campaigns, gaining exposure to both digital and offline channels and developing a deep understanding of integrated media strategies.

WHAT YOU’LL BE DOING

• Leading the response to briefs and managing day-to-day media planning and activation for Paid Social strategy for your key clients.
• Managing delivery of day-to-day client leadership across digital campaigns and activations, owning the end-to-end campaign set-up process, including QA, budget pacing, and timely delivery of campaign reports.
• Leading weekly optimisation cycles, using platform data and insights to recommend and implement performance improvements, with a focus on paid social outcomes.
• Managing Digital Executives, ensuring best-in-class client communication and best practice activation across social channels.
• Delivering accurate and detailed media plans and supporting annual planning across paid social and wider digital channels, providing clear rationale and performance projections informed by client and platform data.
• Supporting Account Directors in building and presenting strategic recommendations to clients, helping them achieve long-term objectives while constructively challenging plans to drive growth.
• Leading the set-up and QA of tracking for digital campaigns. Including pixel placement and testing to ensure accurate reporting of conversion events.
• Contributing to digital squad initiatives, encouraging adoption of agreed processes, frameworks, and ways of working, and providing guidance to Digital Executives.
• Supporting new business development initiatives as required.

WHAT WILL YOU BRING TO THE ROLE

• Expertise in Paid Social activation is crucial, with strong knowledge of platform tools (e.g., Meta, TikTok, LinkedIn, Pinterest etc).
• Proficiency in Google Analytics and a strong understanding of measurement, attribution, and tracking.
• Proven ability to train and develop Account Executives, ensuring high quality campaign delivery and process excellence.
• Strong interpersonal and communication skills, with the ability to collaborate effectively as part of a client planning team.
• Previous line management experience, with a track record of guiding and developing junior team members.
• Highly numerate and confident in setting and monitoring budgets across multiple campaigns.
• An ability to work across multiple accounts in a fast paced agency.

Nice to Have

• Experience in Display, Video, and DV360.
• Experience with planning tools such as TouchPoints, TGI, and YouGov.
• Exposure to broader digital channel planning and activation, as well as offline channels.