Influencer Marketing Lead

Eucalyptus; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A wellness-focused digital healthcare company is looking for an Influencer Marketing Lead in the UK. This role involves owning the strategy and execution for influencer partnerships, ensuring that Juniper's brand is represented authentically through community voices. The ideal candidate will have 6-8+ years of experience in talent roles and will be responsible for scaling creator-driven content across organic and paid channels. Join a dynamic team dedicated to impacting patient outcomes and shaping a preventive healthcare ecosystem.

Benefits

Employee options program

Annual development budget

Hybrid work flexibility

Private health insurance

25 days holiday

Qualifications

• 6-8+ years experience in talent roles at agencies or high-growth brands.
• Proven track record in managing relationships with creators.
• Strong commercial judgement and strategic thinking.

Responsibilities

• Own performance strategy for influencer partnerships.
• Develop partnership briefs and creative frameworks.
• Launch and optimise both organic and paid campaigns.

Skills

Talent roles experience

Creator-first content scaling

Commercial and strategic judgement

Relationship building

Leadership experience

Ability to adapt to rapid change

Job description

We’re on a mission to make good health last a lifetime . More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re here to build better long-term care.

Euc is the company behind Juniper , one of the world’s largest weight‑management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician‑led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story:

• 130% YoY revenue growth and a 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree.
• Supported over 350k patients living with obesity across our 5 markets
• Tailored our offering to thousand of patients in Germany and Japan

About the role (What you'll be doing)

We are looking for Inlfuencer MarketingLead who will be responsible for how Juniper shows up in the world through the voices of our community, from trusted influencers to real patient stories. You’ll own the strategy and execution for how we build partnerships with influencer and patient talent to drive brand credibility, organic advocacy, and patient acquisition.

Working within the Organic Growth team, you’ll collaborate with Paid Growth, Brand, and Creative to ensure our creator partnership‑led content performs across paid and organic channels. This is a performance marketing role grounded in community, you’ll scale trusted voices, convert through storytelling, and build repeatable models for growth.

As an Influencer Marketing Lead, you will own and grow Juniper’s community of talent in the UK. You'll own the strategy and day‑to‑day execution of all talent activity in the UK across paid and social. This is a high‑ownership, high‑leverage role at the intersection of brand, performance and product.

• Own the performance strategy for creator partnerships (influencer, UGC and patients), with a focus on acquiring high‑quality creators through both organic and paid content
• Own a scalable creator acquisition engine, identifying, vetting, and prioritising partners who align with Juniper’s brand values, resonate with our core audience, and demonstrate willingness to advocate authentically.
• Develop partnership briefs, incentive structures, and creative frameworks that enable creators to produce authentic, high converting content tailored to their audience.
• Launch, optimise, and scale both organic collaborations and whitelisted paid campaigns, ensuring content feels native while driving measurable performance.
• Partner with Creative to continuously evolve storytelling formats based on performance insights, customer feedback, and emerging creator best practices.
• Ensure all creator driven content is high performing, compliant, emotionally sensitive, and on brand.
• Collaborate closely with Brand and Compliance to uphold Juniper’s standards for trust building, safety, and legal robustness across all partnerships
• Directly manage and develop an Influencer Marketing Manager
• Run structured feedback loops with creators and internal teams to improve conversion over time and build repeatable, scalable models for partnership led creative.
• Report on and optimise for:
  • Patients acquired via influencer, UGC, and patient partnerships (organic, paid, content led)
  • CAC for creator led acquisition, including cost efficiency across formats and creator tiers

About you (Who you are)

• 6-8+ years experience intalentroles at agencies or high‑growth consumer or healthcare brands
• Proven ability to build and scale creator‑first content across social platforms, both organic and paid
• Strong commercial and strategic judgement across brand, performance and compliance
• Excellent relationship builder, comfortable managing high‑volume relationships with creators, talent and agencies
• Experienced managing junior team members and building healthy, high‑output teams
• Energised by systems, playbooks, and building structure for scale
• Comfortable operating in a fast‑changing, ambiguous, high‑ownership environment

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin ,Software , Compound ) across men's health and well‑being, fertility, skincare, and preventative health.

Here’s what makes joining Euc unique:

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world‑changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast‑paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence‑based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in the UK

• Be an owner – Your own stake in the business with our employee options program
• Invest in your growth – Annual development budget plus 3 days of professional development leave
• Work flexibly – Hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration
• Support your well‑being – Private health insurance through Vitality or opt for a monthly wellness allowance to spend on what matters most to you
• Take time off – 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year
• Join a connected team – A vibrant office culture with regular socials, clubs, after‑school sport, and seasonal events

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.