Senior Customer Marketing Manager

School Result; Remote; GBP 60,000 - GBP 80,000; Full time

Job summary

A high-growth HR tech company is seeking a Senior Customer Marketing Manager in London for a full-time remote role. The successful candidate will be responsible for designing and executing customer marketing programmes to drive product adoption, expansion, and advocacy. This includes creating comprehensive customer-facing content, managing initiatives, and collaborating with cross-functional teams. The role requires strong communication skills alongside a hands-on approach to lead marketing strategies within a dynamic B2B SaaS environment.

Benefits

Unlimited paid holidays

Mental health support

Retirement contributions

Equity options

Annual learning budget

Qualifications

• Experience building customer marketing/lifecycle programmes in B2B SaaS.
• Excellent writing and confident communication skills.
• Ability to manage multiple initiatives independently.

Responsibilities

• Design and execute customer marketing programmes to drive adoption.
• Create customer-facing content and education materials.
• Collaborate across teams like Customer Success and Product.

Skills

Customer marketing programme management

Customer-facing communication

Content creation

Data-informed decision-making

Commercial awareness

Tools

HubSpot

Intercom

Notion

CMS (WordPress, Webflow)

Job description

Senior Customer Marketing Manager – Pinpoint | London (Remote, UK-based)

Pinpoint is seeking aSenior Customer Marketing Manager to design and execute customer marketing programmes that drive adoption, expansion, and advocacy. This full-time remote role offers competitive pay, equity, and unlimited holidays, with occasional in-person sessions in London.

• Job Title: Senior Customer Marketing Manager
• Employer: Pinpoint
• Location: London, UK (Remote-first with occasional in-person sessions)
• Pay: £60,000–£80,000 per year
• Job Type: Full-Time
• Contract Type: Permanent
• Closing Date: Not specified (apply promptly)

About Pinpoint

Pinpoint is a high-growth HR tech company helping in-house recruitment teams attract, hire, and onboard the right talent. With a mature product, strong product-market fit, and rapid growth, Pinpoint is committed to building scalable customer-facing programmes that enhance adoption and retention.

Job Summary

The Senior Customer Marketing Manager will own the execution of onboarding, adoption, expansion, and advocacy initiatives. This hands‑on role requires building and running campaigns, content, and programmes that reduce reliance on 1:1 Customer Success effort, improve consistency, and support Net Revenue Retention goals.

Key Responsibilities

• Design and execute customer marketing programmes to accelerate time-to-value and drive adoption
• Create customer-facing content (onboarding guides, nurture emails, training scripts, enablement templates)
• Translate Customer Success and Product insights into scalable education materials
• Manage lifecycle nurture programmes for new and existing users
• Support feature launches, product webinars, and customer-led campaigns
• Run advocacy programmes and source customer stories for case studies
• Define and track success metrics with Marketing Ops and Customer Success
• Collaborate cross-functionally across CS, Product, RevOps, Growth, Content, and Events

Candidate Requirements

• Experience building or running customer marketing/lifecycle programmes in high-growth B2B SaaS
• Ability to turn CS and Product insights into scalable programmes
• Excellent writing and confident customer-facing communication skills
• Strong executor with good judgment, comfortable with ambiguity
• Hands‑on approach to content and programme ownership
• Commercial awareness of how Customer Success drives retention and expansion
• Data‑informed decision‑making, even with imperfect data
• Organised and reliable, able to manage multiple initiatives independently
• UK‑based

Preferred (Bonus)

• Experience in HR tech or recruiting software
• Familiarity with SDLC
• Technical certifications (AWS, Scrum, HubSpot Sales)
• HubSpot, Intercom, Notion
• CMS (WordPress, Webflow)
• Unlimited paid holidays
• Mental health support via Spill
• Retirement contributions (401k or pension depending on location)
• Remote-first flexibility
• Equity with long-term upside
• Fully paid parental leave (up to 16 weeks)
• Annual learning budget for courses, books, and growth
• Prepare your CV highlighting B2B SaaS customer marketing experience.
• Demonstrate writing ability and examples of lifecycle programme ownership.
• Submit via the Pinpoint careers portal or job posting.