CRM Specialist Klaviyo

Kubix Media Ltd.; Birmingham; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading Shopify agency in the UK is seeking a technically-minded CRM Specialist to join their retention team. You will lead the strategy for Klaviyo accounts, optimizing complex customer journeys and segmentation strategies. The ideal candidate has over 2 years of experience in CRM or lifecycle marketing, with advanced proficiency in Klaviyo and a solid understanding of Shopify. This role emphasizes building strong relationships with clients through data-driven insights and innovative marketing strategies.

Benefits

Supportive work culture

Growth and development opportunities

Qualifications

• 2+ years of hands-on experience in CRM or Lifecycle marketing.
• Deep experience with flow logic, conditional splits, and custom profile properties.
• Proven track record of managing both always-on flows and seasonal campaigns.

Responsibilities

• Act as lead strategist and technical operator for clients' Klaviyo accounts.
• Build, test, and optimise complex flows.
• Analyze trends from campaign data to inform creative briefs.

Skills

CRM or Lifecycle marketing experience

Advanced Klaviyo proficiency

Understanding of Shopify

Data-driven decision-making

A/B and multivariate testing

Tools

Klaviyo

Shopify

Job description

Overview

We are looking for a technically-minded CRM Specialist to join our retention team. Focused on building sophisticated, data-driven engines that turn one-time buyers into lifelong brand advocates. As a Shopify Platinum Partner, we work with high-growth merchants who require advanced lifecycle strategies. You will be one of the architects behind these journeys, leveraging Klaviyo to its full potential. You’ll thrive here if you enjoy the marriage of technical logic (flows, triggers, and data feeds) and high-level strategy.

What You'll Do

• Own the Stack: Acting as the lead strategist and technical operator for client\'s Klaviyo accounts, ensuring deep integration with their Shopify stores.
• Architect Journeys: Build, test, and optimise complex flows, from back-in-stock and price-drop triggers to sophisticated post-purchase loyalty loops.
• Data-Driven Segmentation: Moving beyond basic demographics to build predictive segments based on CLV, churn risk, and purchasing behaviour.
• Multi-Channel Strategy: Lead clients on expansion into SMS, ensuring a seamless cross-channel experience.
• Experimentation: Run A/B testing on aspects like send-time optimisation and subject lines to dynamic content blocks and incentive structures.
• Collaborate & Consult: Work alongside our creative team to brief designs and present performance deep-dives to clients, translating open rates into business impact.

About You

• Platform Expert: You don\'t just know where the buttons are in Klaviyo; you understand how the data flows from Shopify to trigger the right message at the right time.
• Analytical & Creative: You can analyse a spreadsheet of campaign data to find a trend, then turn that insight into a creative brief for our design team.
• Detail Obsessed: You understand that in CRM, a broken link or a wrong trigger logic can impact thousands of customers.
• Proactive Educator: You enjoy staying ahead of the curve and sharing that knowledge with your colleagues and clients.

Skills / Qualities

• 2+ years of hands-on experience in CRM or Lifecycle marketing (Agency experience is a significant advantage).
• Advanced Klaviyo Proficiency: Deep experience with flow logic, conditional splits, and custom profile properties.
• Shopify Savvy: A strong understanding of the Shopify admin and how it interacts with marketing tech stacks.
• Strategic Execution: Proven track record of managing both "always-on" flows and high-pressure seasonal campaigns (BFCM, etc.).
• Testing Rigour: Experience using data to drive decisions through A/B and multivariate testing.

Plus Points

• Attentive Mastery: Experience managing high-scale SMS programs.
• App Ecosystem Knowledge: Familiarity with loyalty (Gorgias, LoyaltyLion), reviews (Okendo, Yotpo), or subscription platforms (Recharge).
• Deliverability Expertise: Knowledge of warming IPs and managing sender reputation.

Salary and Application

Salary Expectations: We appreciate that showing a salary indication is helpful for you to know whether it works with your personal circumstances, and it can be extremely frustrating to keep something so important so vague. But honestly? We’re in a position to consider a wide variety of experiences and salary levels for this role, so we’d rather discuss your experience and skills than try to set a salary bracket.

If you’re the best person for the role, then we’ll offer a salary that works. Do you want to be our CRM Specialist?

What’s Next

Now it's over to you. Submit your application and one of our team will be in touch.

Why Kubix

We’re one of the top-tier Shopify agencies in the UK, but our culture is what truly sets us apart. Guided by empathy and clarity of purpose, we elevate the work and the people around us. Our standards are high, our intentions are genuine, and everything we do is anchored in creating lasting value. We’re dependable and forward-thinking, constantly striving for the best results for our clients and for ourselves. And most importantly, we never stop growing - together.