Performance Marketing Lead

Fussy Ltd; City of London; On-site; GBP 80,000 - GBP 100,000; Full time

Job summary

A sustainable personal care company is seeking a Performance Marketing Lead to drive creative, data-backed paid media campaigns. The role involves owning the execution of strategies across platforms like Google and TikTok, collaborating closely with the marketing team, and fostering an experimental growth culture. Ideal candidates have over 5 years of relevant experience and a passion for sustainability.

Benefits

Competitive salary

Hybrid working

33 days annual leave

WellHub membership

Share options

Gym membership

Qualifications

• 5+ years experience in Paid Media, preferably on a DTC brand.
• Ability to conceptualize and execute ideas independently.
• Comfortable juggling multiple projects.

Responsibilities

• Own development and reporting of paid media campaigns across platforms.
• Collaborate on influencer content amplification.
• Champion a data-driven growth culture.

Skills

Paid Search (Google & Bing)

Paid Social (TikTok & Meta)

Data analysis

Creative thinking

Job description

About Fussy

Hey good-smelling! 👋 We’re Fussy, the brand on a mission to banish single-use plastic from bathrooms worldwide. We are looking for a bright and passionate candidate to join the team as a Performance Marketing Lead. You will be instrumental in leading us through our next phase of growth through creative thinking backed up by data.

The chosen candidate will work directly with the Head of Growth on defining and implementing our paid media strategy and be an important part of the wider marketing team. Recently named the UK’s Best-Eco Deodorant by Glamour magazine and having graced everywhere from the pages of Vogue to Holly Willoughby armpits, it’s an exciting time to join a significant period of growth. 💪🌍

About the role

• Own the development, execution and reporting of best in class paid media campaigns across; Google (YouTube & Search), Meta, TikTok & Affiliate. With a focus on acquiring new subscription customers within a target CAC.
• Working with the in-house team on amplifying influencers through; UGC content, branded content ads, account whitelisting & spark ads
• Owning the process for developing paid media creative, working with the internal marketing team to ideate, prioritise and brief creatives to relevant parties
• Drive recommendations for the strategic direction and tactical execution of paid media, including; bidding methodology, ad copy & landing page testing, audience strategy & extensive creative testing.
• Develop and own the experimentation framework for all paid media activity. Develop experiment ideas with the team and prioritise based on impact and feasibility.
• Champion a data driven and experimental growth culture at Fussy. Using data to find optimisation opportunities and improve the efficiency of our campaigns.
• Work with the growth and wider Marketing team on cross channel initiatives including new product launches and retention strategy.
• Develop your paid media knowledge further to ensure you’re at the forefront of the industry and always aware of the latest tactics and strategies to experiment with.

About you

• We are looking for circa 5+ years experience working across Paid Search (Google & Bing) & Paid Social (TikTok & Meta) preferable on a DTC brand(s).
• The thought of owning an idea from conception to execution fills you with excitement.
• Data is your friend – you find it easy to use insights to back-up your instincts.
• You’ll be comfortable working as a one-man-band or playing your part in a team.
• Nothing gets by you - you have a no stone left unturned approach to every detail.
• You’re a professional plate juggler (though perhaps not literally!) – having multiple projects on-the-go is the kind of thing that gets you out of bed in the morning.
• You’re hungry to innovate - testing new methods and processes for Paid Media management.

What we offer 🤝

• A chance to play a part in banishing single‑use plastic from the bathroom
• A competitive salary depending on experience
• Hybrid working with Tuesdays, Wednesdays and Thursdays in our London (Shoreditch) office
• 33 days annual leave, including flexible bank holidays + a day off for your birthday – we encourage you to take time off to switch off, rest and recharge.
• Our WellHub membership with a range of fitness & wellbeing options - we care about our team’s wellness, from physical to mental health
• Share options after probation, so that you can benefit from our growth
• Gym membership

Who we are 💪🌍

Fussy is on a mission to banish single-use plastic from the bathroom by designing simple, effective and convenient personal care products that are backed by science not buzzwords. Our first product, a refillable deodorant, is now the UK’s top rated natural deodorant and has blessed the armpits of everyone from Holly Willoughby to some very known Dragons’. We have put in place the foundations of a world‑class team of employees and advisors and this is a super exciting time to join as we are now looking to accelerate our growth into new products and territories. We as a brand have the responsibility, consumers have the power and it’s only together we can do this. Power to your pits!