Senior Brand Activation & Events Manager

Virgin Active Limited; Greater London; On-site; GBP 40,000 - GBP 60,000; Full time

Job summary

A leading fitness brand is seeking a Brand Activation Manager to elevate its brand through exceptional events and partnerships. The successful candidate will lead event planning, develop activation strategies, and manage partnerships, requiring 5+ years in brand activation or events, strong organizational skills, and proven event management experience. This role offers comprehensive perks including generous annual leave, health insurance, and complimentary memberships.

Benefits

25 days annual leave plus a Celebration Day

Pension contributions matched up to 5%

Complimentary fitness membership

Private dental and healthcare insurance

Life assurance 4x salary

Discounts across Virgin Active

Access to discounts with Virgin Group

20% off food and drink in clubs

Access to Salary Finance for loans and savings

BUPA employer assistance programme

Complimentary corporate letting services

Discounts on Academy courses

Qualifications

• 5+ years’ experience in brand activation or events.
• Proven experience delivering large-scale events.
• Strong commercial acumen for driving strategies.
• Experience managing PR agencies.

Responsibilities

• Lead planning and delivery of events.
• Develop events and brand activation strategy.
• Manage partnerships enhancing member value.
• Oversee PR agency for media coverage.
• Represent company at various events.

Skills

Brand activation experience

Event planning

Communication skills

Organizational skills

Stakeholder management

Job description

A leading fitness brand is seeking a Brand Activation Manager to elevate its brand through exceptional events and partnerships. The successful candidate will lead event planning, develop activation strategies, and manage partnerships, requiring 5+ years in brand activation or events, strong organizational skills, and proven event management experience. This role offers comprehensive perks including generous annual leave, health insurance, and complimentary memberships.