Audience & Social Media Assistant

Newsquest; Norwich; On-site; GBP 40,000 - GBP 60,000; Full time

Job summary

A leading news organization is seeking a creative Audience & Social Media Assistant to enhance audience engagement through social platforms. The role involves managing content across channels like Facebook and Instagram, producing engaging videos, and analyzing social media performance. Ideal candidates will have experience in social media management, strong video production skills, and a keen understanding of audience growth strategies. Benefits include 25 days of holiday, a pension plan, and various perks.

Benefits

25 days holiday + bank holidays + your birthday off

Holiday buy scheme

Structured career progression

Pension plan

Mental health support

Gym membership

Cycle to Work scheme

Eye care vouchers (£50 towards glasses)

Retail discounts

Team building days

Annual volunteer charity day

Qualifications

• Proven experience managing social media platforms.
• Strong video skills: shooting, editing, and storytelling.
• A track record of growing audiences on social platforms.

Responsibilities

• Manage day-to-day publishing across multiple platforms.
• Shoot, edit, and produce social-first videos.
• Develop tactics to increase referrals and followers.

Skills

Social media management

Video shooting and editing

Audience growth

Analytics tools familiarity

Excellent writing and editing

Creative and data-driven decision-making

Organizational skills

Tools

CapCut

Meta Business Suite

Google Analytics

TikTok analytics

Job description

Audience & Social Media Assistant

Application Deadline: 5 March 2026

Department: Editorial

Employment Type: Permanent

Location: Norwich

Reporting To: Georgina Taylor

Description

We’re looking for a creative, data-driven Audience & Social Media Assistant to join our newsroom team. This role will focus on growing and engaging audiences across platforms including Facebook, Instagram, TikTok, WhatsApp, and Threads. You’ll combine editorial judgment with hands-on skills in filming, editing, and packaging video for social media, while also delivering insightful analytics reports that shape our content and growth strategies.

Key Responsibilities

Social Media Strategy & Execution

• Manage day-to-day publishing across Facebook, Instagram, TikTok, WhatsApp Channels, and Threads.
• Tailor content for each platform, with a focus on short-form video.
• Experiment with emerging formats, features, and trends to maximise reach and engagement.

Content Creation & Video Production

• Shoot, edit, and produce video tailored for social-first audiences.
• Create compelling social headlines, captions, and thumbnails to drive clicks and shares.
• Work closely with reporters and editors to package stories for digital platforms.

Audience Growth & Engagement

• Develop tactics to increase referrals and followers across platforms.
• Engage with audiences in-platform, building loyalty and community.

Data Insights & Reporting

• Track performance of social content using platform analytics and third-party tools.
• Create regular reports and presentations (slides, dashboards) highlighting trends, wins, and areas for improvement.
• Provide actionable insights that inform newsroom editorial decisions.

Skills, Knowledge and Expertise

• Proven experience managing social media platforms
• Strong video skills: shooting, editing (CapCut, Edits or similar) and storytelling.
• A track record of growing audiences and driving referrals on social platforms.
• Familiarity with analytics tools (Meta Business Suite, TikTok analytics, Google Analytics, etc.).
• Excellent writing and editing skills, with sharp attention to tone and accuracy.
• Ability to balance creativity with data-driven decision-making.
• Highly organised, adaptable, and collaborative.

Benefits

• 25 days holiday + bank holidays + your birthday off
• Holiday buy scheme for extra flexibility
• Structured career progression & ongoing training
• Pension plan & mental health support
• Perks & discounts including:
  • Gym membership
  • Cycle to Work scheme
  • Eye care vouchers (£50 towards glasses)
  • Retail discounts
• Team building days & annual volunteer charity day