Marketing Planning and Campaigns Executive

Birmingham City Football Club plc; Birmingham; On-site; GBP 80,000 - GBP 100,000; Full time

Job summary

A professional football club in Birmingham is seeking a Marketing Planning & Campaigns Executive. This role entails delivering integrated marketing campaigns while collaborating closely with the Senior Marketing Planning & Campaigns Manager. The ideal candidate will have experience in a marketing role, preferably within sports or entertainment, and possess strong organisational and project coordination skills. The position is 37.5 hours per week, requiring flexibility for some weekends.

Benefits

23 days annual leave plus bank holidays

Contributory pension scheme

Discount on club shop purchases

Supportive working environment

Qualifications

• Experience in a marketing or campaign role, ideally within sport or entertainment.
• Strong organisational and project coordination skills.
• Comfortable managing multiple campaigns.

Responsibilities

• Support planning and delivery of integrated marketing campaigns.
• Manage day-to-day campaign coordination and timelines.
• Track campaign performance and support post-campaign reviews.

Skills

Organisational skills

Project coordination

Communication

Data-aware

Passion for sport and culture

Job description

Marketing Planning & Campaigns Executive

With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation, and is playing its part in once-in-a-generation opportunity to support the transformation of England’s second city as part of the SportsQuarter project. With significant investment across our football, commercial, and community operations, we are rebuilding the Club for long‑term success — on and off the pitch.

The journey we’re on involves strengthening our structures, elevating our performance environments, growing our teams, and investing heavily in the people, processes and culture that will define the next chapter of Birmingham City FC.

We are looking for a Marketing Planning & Campaigns Executive to help deliver integrated marketing campaigns across the season, spanning fixtures, ticketing, retail, foundation activity and partner activations.

Working closely with the Senior Marketing Planning & Campaigns Manager, you’ll play a key role in planning, coordinating and delivering campaigns that connect fans with the club across multiple channels in a fast‑paced sporting environment.

This role is 37.5 hours per week (Monday‑Friday) though some weekends may be required.

Key Responsibilities

• Support planning and delivery of integrated, multi‑channel marketing campaigns
• Manage day‑to‑day campaign coordination, timelines and asset delivery
• Maintain and support the central marketing calendar
• Coordinate inputs across brand, digital, CRM, retail, ticketing and partnerships
• Assist with campaign briefing, approvals and brand‑consistent execution
• Track campaign performance and support post‑campaign reviews
• Act as a key point of contact for campaign coordination across the club

About You

• Experience in a marketing or campaign role, ideally within sport, entertainment or consumer brands
• Strong organisational and project coordination skills
• Comfortable managing multiple campaigns and priorities
• Confident communicator with a collaborative mindset
• Data‑aware and interested in campaign performance
• Passionate about sport, culture and fan engagement

What We Offer

• 23 days annual leave (plus bank holidays)
• Contributory pension scheme
• Opportunities for professional and personal development
• Discount on purchases from the club shop
• As supportive and inclusive working environment and opportunity to contribute to a defining period in the Club’s future

Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well‑being of our players is our top priority, and we expect all staff to share this commitment. All successful applicants will be required to undergo a thorough background check and training in safeguarding as part of the recruitment process.

Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances. We promote a diverse and inclusive environment and encourage all individuals to apply. If you need any adjustments to our recruitment or interview process, please inform us when applying.