Digital Marketing Lead

IMServ Europe Limited; Milton Keynes; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading energy data provider in Milton Keynes seeks a Digital Marketing Lead to drive and oversee its digital strategy. The role includes managing marketing campaigns across various platforms, utilizing analytics for optimization, and collaborating with teams to achieve commercial goals. Ideal candidates will possess strong communication skills, experience in digital campaign management, and a sound understanding of business operations. The position offers competitive perks including a generous annual leave policy and pension contributions.

Benefits

28 days annual leave plus Bank Holidays

Annual leave Buy & Sell scheme

Enhanced Salary Sacrifice Pension Contributions

Life Assurance up to 6 X Base Salary

Healthcare plan (Upgrades available)

Car Salary Sacrifice Scheme

Qualifications

• Strong understanding of digital marketing strategies.
• Experience in utilizing analytics for performance tracking.
• Ability to adapt to fast-paced environments.

Responsibilities

• Plan and execute digital marketing campaigns.
• Manage CRM systems and website content.
• Stay updated with industry trends.

Skills

Data analysis

Written and verbal communication

Business operations understanding

Digital campaign management

CRM software experience

Job description

IMSERV is one of the UK’s leading data collection and energy metering experts, delivering award winning services to more customers in more places, meeting industry targets and becoming a benchmark for excellence. We offer a range of specialist metering technology for electricity, gas, and water along with highly accurate energy data collection services. All this is wrapped up with an easy-to-view online data management analysis and reporting software.

About the Role

The Digital Marketing Lead is positioned within the Commercial function and reports directly to the Head of Marketing. The purpose of this role is to drive and oversee the organisation’s digital marketing strategy and execution.

Responsibilities

• Plan, execute, and monitor digital marketing campaigns across web, social media, and other digital platforms, using analytics to track performance and optimise results.
• Drive the digital strategy to increase engagement with social media and the company website, ensuring alignment with commercial objectives.
• Manage CRM systems and website content, keeping them current and aligned with commercial goals.
• Work closely with the commercial team, sales channels, and external agencies to develop and execute integrated marketing initiatives.
• Stay up to date with industry trends and best practices, incorporating them into the digital strategy to maintain a competitive edge.
• Experiment with new digital marketing technologies or channels to explore untapped opportunities for growth.
• Monitor competitor activity and industry trends to inform marketing strategies and maintain commercial excellence.
• Liaise with marketing agencies to plan and execute digital campaigns.

Required Skills

• Comfortable with collecting, analysing, and interpreting data to inform strategy.
• Strong written and verbal communication skills, able to convey complex strategies with clarity and confidence.
• Sound understanding of business operations and financial principles.
• Ability to adjust to new conditions and handle unexpected challenges in a fast-paced environment.
• Experience managing digital campaigns and budgets.
• Experience with CRM software and account management tools.
• 28 days annual leave plus Bank Holidays
• Annual leave Buy & Sell scheme
• Enhanced Salary Sacrifice Pension Contributions
• Life Assurance up to 6 X Base Salary
• Simply health – Healthcare plan (Upgrades available)
• Car Salary Sacrifice Scheme (Length of service & T&Cs apply)

Equal Opportunity Statement

Our people are our main asset. We strive to ensure they remain happy, competitive, and fulfilled - helping to propel our business forward and ensure we remain customer-centric and competitive. We are proud to remain the UK’s leading and growing energy data collection and meter operations service provider. Diversity and inclusion have long been at the heart of IMSERV’s success. As we continue our growth, our focus remains on ensuring that equality, diversity, and inclusion remain central to our business and recruitment practices. We recognise that we operate in an industry in which there has traditionally been a lack of diversity, and we are keen to encourage applications from as inclusive a group as possible.