Digital Marketing Specialist & Search & App

DELIVEROO; Greater London; On-site; GBP 50,000 - GBP 70,000; Full time

Job summary

A leading food delivery company is seeking a Digital Marketing Specialist to manage Paid Search and App strategies. This role is essential for driving revenue through effective campaign optimization. The ideal candidate will have hands-on experience with Google Ads and Apple Search Ads, possess strong analytical skills, and be proactive in seeking data-driven solutions. The position offers competitive compensation and various employee benefits including healthcare and flexible work arrangements.

Benefits

Free Deliveroo Plus

25 days annual leave

Discounted gym membership

Qualifications

• Hands-on experience managing large-scale Google Ads and Apple Search Ads campaigns.
• Highly analytical and comfortable working with performance data.
• Experience managing complex campaigns across multiple markets.

Responsibilities

• Support Paid Search and App strategies to meet revenue and efficiency targets.
• Optimise Google Ads and Apple Search Ads campaigns for maximum ROI.
• Use analytics tools to analyse data and provide actionable insights.

Skills

Google Ads (Search, UAC) management

Apple Search Ads (ASA)

Data analysis

Budget management

Analytical skills

Education

2-3 years experience in digital marketing

Tools

Looker

Job description

Digital Marketing Specialist – Search & App

Job ID: R20731

Marketing

London - The River Building HQ

Permanent

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About the role

We are looking for a dynamic and results-driven Paid Search and App Specialist to support the growth of our global Performance Marketing program. The role is pivotal in meeting our revenue and efficiency targets, with responsibility for driving strong performance against Paid Search and App targets globally.

What you\'ll be doing

• Strategy: Work with the Paid Media Director and channel specialists to support the development and execution of Paid Search and App strategies. Contribute to channel roadmaps and help deliver revenue and efficiency targets, balancing short-term performance with longer-term growth objectives.
• Performance management: Be hands-on in our accounts, optimising complex, high-spending global programs across Google Ads (Search & UAC) and Apple Search Ads (ASA). Support account structures, campaign design, and bidding strategies to maximise ROI and incremental growth.
• Industry trends: Stay up to date with the latest trends and innovations in Paid Search, App, and digital marketing. Build relationships with platform partners to identify new opportunities, ensuring we are first to test and adopt emerging products and betas.
• Testing and optimisation: Suggest and execute A/B and incrementality tests across campaigns to drive continuous learning and performance improvement. Partner with Data Science to measure and validate impact.
• Data analysis: Use enterprise analytics tools (e.g. Looker) to analyse performance and identify insights. Translate data into actionable recommendations for investment decisions and optimisation. Analyse competitor activity and market trends, making recommendations to strengthen our position.
• Collaboration: Partner closely with Product, Data Science, and Engineering to help deliver technical improvements (e.g. feed optimisation, automation, tracking enhancements, creative optimisation) that improve campaign efficiency and scalability.
• Budget management: Take ownership of tracking and pacing allocated budgets, ensuring planned spend is achieved and proactively raising any variances with clear context and recommendations.
• Communication: Communicate effectively with cross-functional teams, simplifying complexity and building confidence in recommendations.

Requirements

• Technical expertise: 2–3 years of hands-on experience managing large-scale Google Ads (Search, UAC) and Apple Search Ads (ASA) campaigns. Experience with automation, scripts, and ad platform APIs is a strong plus.
• Analytical skills: Highly analytical and data-driven, comfortable working with performance data to identify trends, diagnose issues, and recommend optimisations. Experience with enterprise tools (e.g. Looker) or advanced spreadsheets is beneficial.
• Experience: Experience managing complex, high-spend campaigns across multiple markets or product lines, ideally within e-commerce, technology, or marketplace environments.
• Growth mindset: Strong communicator with curiosity and ambition to continuously improve. Thrives in a fast-paced, evolving environment.
• Bias for action: Proactive problem solver who takes ownership and drives measurable results.
• Test and learn mindset: Embraces experimentation and iterative optimisation to deliver sustained growth.

Why Deliveroo

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity

At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don\'t hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.

A competitive and comprehensive compensation and benefits package

Compensation

• We aim to pay every employee competitively for the role they are performing in their respective location
• Depending on role and location, some employees may be eligible for an annual cash bonus, sign-on bonus or relocation support
• Up to 5% matched pension contributions

Equity

• Some roles may be eligible for share awards, giving them ownership in Deliveroo and a share in our success

Food

• Free Deliveroo Plus: free delivery and access to special offers
• Team lunches from the best local restaurants

Time away

• 25 days annual leave plus bank holidays, increasing with length of time spent working at Deliveroo
• One day of paid leave per year to volunteer with a registered charity

Benefits

• Funded single cover healthcare on our core plan, with the option to add family members at own cost
• On-site gym (HQ), discounted external gym membership
• Access to wellbeing apps such as LesMills+, Strava, Headspace, Yogaia via GymPass
• Discounted dental insurance and a range of other flexible benefits, such as critical illness cover, partner life cover, travel insurance, health assessments
• Life assurance

Work Life

• Maternity, paternity and maternity and shared parental leave, eligible from day one of employment
• Excellent kit to enable working from home and a parent-friendly working culture
• Access to free mortgage advice
• Cycle to Work Scheme or Season Ticket Loans, depending how you wish to travel
• Excellent learning and development opportunities and access to RooLearn, our learning platform, packed with high-quality training and content
• Regular Employee Resource Group (ERG) led social events – examples include dinners, dance lessons and in-office yoga sessions