Category Executive: FMCG Growth & Shopper Strategy

Britvic; Hemel Hempstead; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading beverage company in Hemel Hempstead is seeking a Category Executive to drive category growth across Managed Convenience channels. The role involves translating category strategies into commercial execution, optimizing distribution, and building strong customer relationships. Candidates should possess experience in FMCG, strong analytical skills, and a degree in a related field. This position offers a competitive salary along with extensive benefits, including private medical options, a company bonus scheme, and a generous holiday allowance.

Benefits

Monthly product allowance

Private Medical options

Life Assurance

Company bonus scheme

Access to 24/7 GP services

Enhanced pension contribution

Generous holiday (including bank holidays)

Access to high street discounts

Qualifications

• Experience in category management processes and direct customer interaction.
• Ability to extract meaningful insights from data platforms.
• Demonstrated ability to work seamlessly across functions.

Responsibilities

• Lead the customer and channel agenda across Managed Convenience.
• Contribute to annual operating category plans.
• Translate consumer, shopper, and market trends into actionable strategies.
• Champion execution of space, range, and promotional tactics.
• Build and maintain key customer relationships.
• Develop category selling stories and customer immersion experiences.
• Support strategic initiatives around critical industry topics.
• Track performance against distribution, range, and space targets.
• Collaborate to deliver integrated category solutions.

Skills

Experience in FMCG

Strong analytical skills

Excellent communication abilities

Collaborative mindset

Commercial acumen

Agile problem-solver

Education

Degree in Business, Marketing, Economics or related field

Tools

Excel

Data platforms (Nielsen, Circana, Lumina, Kantar)

Job description

A leading beverage company in Hemel Hempstead is seeking a Category Executive to drive category growth across Managed Convenience channels. The role involves translating category strategies into commercial execution, optimizing distribution, and building strong customer relationships. Candidates should possess experience in FMCG, strong analytical skills, and a degree in a related field. This position offers a competitive salary along with extensive benefits, including private medical options, a company bonus scheme, and a generous holiday allowance.