Marketing Executive

OAG; Luton; Hybrid; GBP 35,000 - GBP 45,000; Full time

Job summary

A leading data platform for aviation is seeking a Demand Generation Executive in Luton, UK. The role involves owning and executing multi-channel campaigns aimed at pipeline growth and customer acquisition within the global travel industry. Candidates should have solid experience in demand and digital marketing, alongside a data-driven mindset. The company offers flexible working conditions, a competitive benefits package including health insurance, and opportunities for continuous learning and development.

Benefits

Flexible working arrangements

Private health insurance

Company bonus scheme

Generous annual leave policy

Participation in team-building activities

Qualifications

• Experience in demand generation, growth marketing, or digital marketing within a B2B environment.
• Hands-on experience running multi-channel campaigns.
• Strong understanding of SEO, AEO, SEM, and paid media.

Responsibilities

• Own and execute demand generation activities with a focus on lead quality and revenue impact.
• Plan and deliver integrated campaigns across various channels.
• Analyse campaign performance and metrics for actionable insights.

Skills

Demand generation experience

Growth marketing experience

Digital marketing experience

Strong understanding of SEO

Multi-channel campaign execution

Tools

HubSpot

Google Analytics

Job description

ABOUT THE COMPANY:

OAG is a leading data platform for the global travel industry, offering an industry-firstsingle sourcefor supply, demand, and pricing data. We empower the global travel industry with high-quality, relevant datasetsthat cover the entire journey, from planning throughcustomer experience.

Headquartered in the UK, with operations in the USA, Denmark, France, Germany, Singapore, Japan, China, and Lithuania. For more information,visit www.oag.com

ABOUT THE PROJECT/ROLE:

As a Demand Generation Executive at OAG, you’ll own the planning and execution of multi-channel campaigns that drive pipeline growth and customer acquisition across the global travel industry. This is a hands‑on role with real ownership from campaign strategy through to optimisation and performance reporting — working closely with sales to turn insight into impact.

YOU WILL:

• Own and execute OAG’s demand generation activity, with a clear focus on lead quality, pipeline contribution, and revenue impact
• Plan and deliver integrated campaigns across SEO, AEO, paid search, paid social, email, and organic social
• Manage and optimise paid media spend, testing audiences, messaging, and formats to maximise ROI
• Develop and optimise content and digital journeys to improve search visibility, conversion rates, and lead capture
• Analyse campaign performance and funnel metrics, turning data into actionable insights
• Partner closely with sales and marketing colleagues to align campaigns with commercial priorities

WHAT YOU'LL BRING:

• Experience in demand generation, growth marketing, or digital marketing within a B2B environment (SaaS or technology preferred)
• Hands‑on experience running multi‑channel campaigns
• Strong understanding of SEO, AEO, SEM, and paid media
• Experience with marketing automation and analytics tools (HubSpot, Google Analytics, etc.)
• A data‑driven mindset with the ability to turn insight into action

IF YOU ALSO HAVE THE BELOW THAT WOULD BE A BONUS:

• Experience working closely with sales teams in a pipeline‑driven environment
• Familiarity with CRM systems and lead lifecycle management
• Experience in international or multi‑market campaigns

WE WILL OFFER YOU:

• A dynamic work environment at OAG, fostering innovation in a progressive, non‑hierarchical culture, where passionate tech enthusiasts continuously develop new products and solutions with a focus on improvement for the aviation industry.
• Flexible working arrangements that allow remote work or office attendance.
• An attractive compensation and benefits package, including private health insurance, a company bonus scheme, and voluntary participation in a company‑supported retirement scheme.
• A generous annual leave policy, growing with each year of service, and a day off during your birthday month.
• Participation in team‑building activities, team workshops, and group learning sessions.

OAG is an Equal Opportunity Employer. We ensure all applicants are considered for employment without discrimination.