Senior Brand Marketing Manager

Dunelm; Leicester; Hybrid; GBP 55,000 - GBP 75,000; Full time

Job summary

A leading homewares brand is seeking a Senior Brand Marketing Manager to enhance brand presence and create customer-centric campaigns. The role involves strategic planning, collaboration with various teams, and ensuring effective delivery of campaigns. Ideal candidates will possess excellent organizational skills, creativity, and a strong understanding of customer needs. This hybrid position is based in Leicester or London, offering a vibrant team culture and opportunities for professional growth.

Qualifications

• Proven ability to deliver through others, not just on your own.
• Experience supporting or managing people or teams.
• Basic understanding of retail marketing channels.

Responsibilities

• Shape the brand strategy and campaigns through insights and collaboration.
• Lead the planning process for marketing campaigns.
• Create inspiring briefs for various teams.

Skills

Excellent organisational skills

Networking

Problem-solving

Commercial awareness

Data analysis

Creative thinking

Teamwork

Job description

Overview

Home. There’s no place like it. And there’s no feeling like helping people create the joy of feeling truly at home.

At Dunelm, that’s what we do.

We’re the UK's number one choice for homewares because we make home life lovelier for our customers. And the caring and supportive culture we've created makes this a place you'll feel right at home too.

Join our Brand Marketing Team and help increase brand love, awareness, and consideration for Dunelm.

Our Brand Marketing Team makes Dunelm truly famous as the Home of Homes. We want people to think of us first, not only for home furnishings, but for the many other categories that help customers create a home they love.

Everything starts with the customer. We work closely with our insight teams to understand what people need, what they want and how these changes throughout the year. These learnings shape everything we do.

From there, we bring the right people together across design, commercial, online and retail, creating campaigns and propositions that feel thoughtful, relevant and uniquely Dunelm. And once the ideas are ready, we bring them to life across all customer facing channels, making sure every touchpoint feels consistent, warm and helpful.

This is the team that connects big thinking with everyday moments, turning customer understanding into stories and campaigns that make Dunelm feel like home.

This role is a hybrid opportunity. Office locations either Leicester (Syston) or London.

What you'll be doing

As our Senior Brand Marketing Manager, you’ll be involved at the start, middle and end of the marketing planning process, helping to shape how our brand shows up for customers throughout the year.

You’ll work closely with the Head of Marketing and Marketing Director to set the annual strategy, bringing together insight, analytics, finance, online and retail teams. It’s a genuinely collaborative process, where you’ll help turn customer understanding and business priorities into a plan with real purpose.

From there, you’ll work cross‑functionally with our commercial and design teams to get to the heart of what makes Dunelm special. With that knowledge, you’ll partner hand in hand with our creative teams to design the stories and propositions that celebrate the best of Dunelm and strengthen our position as the Home of Homes.

Once the yearly plan is agreed, you’ll lead the planning process for the campaigns that bring it to life across the marketing calendar. This means pulling together brilliant people from marketing, creative and channel teams to build engaging campaigns that feel cohesive, thoughtful and full of heart.

You’ll create clear, inspiring briefs that spark excitement and direction for the teams involved, then guide each campaign through every key stage, from briefing and creative development, through to execution and review. Each review helps shape the foundations for next year’s planning cycle, ensuring we continually learn, refine and grow.

Alongside this, you’ll also be responsible for:

• Working collaboratively to create customer propositions that stand out for all the right reasons.
• Clearly articulating your thinking and bringing enthusiasm and confidence that lifts those around you.
• Taking ownership of the inputs and reviewing the outputs for all seasonal strategic briefs, while ensuring key stakeholders stay aligned across the business.
• Ensuring the smooth, efficient and effective delivery of the marketing campaigns and propositions assigned to you and your team.
• Bringing a sense of joy to your work, your team and the wider business, helping create an environment where great ideas can thrive.

This role is perfect for someone who loves connecting the dots, partnering with others and turning insight and creativity into thoughtful customer experiences that feel unmistakably Dunelm.

What we'll look for in you

We’re looking for someone who feels right at home planning brilliant brand moments, while keeping the everyday running smoothly. You’ll be organised, calm under pressure, and great at keeping projects moving, even when things get a little busy.

You’ll enjoy building strong relationships across the business and with our external partners. Whether you’re chatting through ideas with a teammate, working with agencies, or presenting your plans in person or over Teams, you know how to bring people along with you.

A few things that will help you shine in this role:

• Excellent organisational and planning skills, with a natural ability to keep things on track.
• A confident networker who builds positive, productive working relationships.
• A proven ability to deliver through others, not just on your own.
• Comfortable presenting, whether face‑to‑face or online.
• A basic understanding of retail marketing channels, along with the curiosity to keep learning.
• Strong commercial awareness, with a good eye for opportunities.
• Confidence analysing data and turning it into meaningful action.
• Thoughtful problem‑solving skills, with well‑considered outcomes.
• A team player who isn’t afraid to think creatively and help drive the brand forward.
• Experience supporting or managing people or teams.
• The ability to take insight on board and act on it.
• And most importantly, a genuine love for getting to know the customer and understanding what makes them tick.

We’re not looking for someone who simply “fits in”, we’re looking for someone who adds something new, brings fresh ideas, and helps us make the brand feel even more like home.