Global Performance Director, DTC & Paid Media Strategy

Publicis Groupe; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading marketing agency is seeking a skilled individual to manage digital media strategies for a major client. You will lead performance campaigns across multiple platforms and be responsible for developing strategies that boost engagement and e-commerce performance. The ideal candidate will have over 6 years of experience in performance media, particularly in paid channels, and demonstrate strong leadership abilities. This role operates within a hybrid working pattern, combining remote and office work.

Benefits

Opportunity to work worldwide for 6 weeks a year

Reflection Days for wellness

24/7 mental health and medical support

26 weeks full pay for family milestones

Additional day off for birthday

Local membership discounts

Qualifications

• Over 6 years of experience managing large-scale performance accounts.
• Hands-on expertise in Search, Shopping, and Performance Media.
• Experience with managing budgets and lower-funnel KPIs.

Responsibilities

• Lead planning, activation, and optimization of lower-funnel performance campaigns.
• Translate global DTC objectives into channel strategies.
• Ensure campaigns are ML- and automation-ready.

Skills

Performance media experience

Paid Search expertise

Campaign management

E-commerce knowledge

Team leadership

Job description

A leading marketing agency is seeking a skilled individual to manage digital media strategies for a major client. You will lead performance campaigns across multiple platforms and be responsible for developing strategies that boost engagement and e-commerce performance. The ideal candidate will have over 6 years of experience in performance media, particularly in paid channels, and demonstrate strong leadership abilities. This role operates within a hybrid working pattern, combining remote and office work.