Digital Marketing Specialist

SiteSketchers; Remote; GBP 30,000 - GBP 45,000; Full time

Job summary

A progressive digital marketing agency is looking for a Digital Marketing Specialist to lead innovative campaigns. This role involves developing multi-channel strategies and analyzing performance metrics to drive measurable success. Candidates should have a strong background in digital marketing tools and proven experience creating impactful content across various platforms. The agency offers a flexible working environment where creativity and strategic thinking are valued. Join us to elevate brands and connect with audiences effectively.

Benefits

Flexible work hours

Professional development opportunities

Collaborative work environment

Qualifications

• Minimum three years of experience in digital marketing, preferably remote.
• Strong portfolio of successful, data-driven campaigns.
• Proficient in tools like Google Ads and Analytics.

Responsibilities

• Develop and implement multi-channel digital strategies.
• Manage and optimize paid advertising campaigns.
• Create engaging digital content for various platforms.

Skills

Digital marketing strategies

SEO best practices

Data analysis

Content marketing

Social media management

Communication skills

Education

Bachelor's degree in Marketing or related discipline

Professional certifications in Digital Marketing

Tools

Google Ads

Google Analytics

SEMrush

HubSpot

Tableau

Job description

Digital Marketing Specialist: Drive Digital Success

Join our dynamic digital team and play a pivotal role in shaping impactful campaigns across multiple channels. As a Digital Marketing Specialist, you’ll harness creativity, data, and the latest technology to elevate brands, connect with audiences, and deliver measurable results. If you’re passionate about digital strategy and eager to make a real difference within a forward-thinking organisation, we want to hear from you.

Digital Marketing Specialist (Remote & Flexible)

Join our dynamic team and be the driving force behind our cutting-edge digital marketing campaigns. As a Digital Marketing Specialist, you will craft innovative strategies, analyse performance data, and work collaboratively to boost our online presence. If you’re passionate about leveraging the latest digital tools and eager to grow in a flexible, forward-thinking environment, we’d love to hear from you.

Job Responsibilities

• As a digital marketing specialist you will develop and implement robust, multi-channel digital strategies that incorporate SEO, SEM, email marketing, social media, and display advertising, ensuring campaigns align with brand objectives and drive measurable results. This involves thorough market research, planning, and continuous optimisation in a dynamic digital environment.
• Manage and optimise paid advertising campaigns across platforms such as Google Ads, Meta, and LinkedIn, utilising data insights to adjust bidding strategies and targeting parameters. This ensures the achievement of maximum return on investment while maintaining strict budget controls.
• Create, curate, and circulate engaging digital content tailored for distinct audiences on platforms including Facebook, Instagram, LinkedIn, and TikTok. The role demands a strong focus on visual storytelling and creative messaging that resonates with modern consumers.
• Analyse digital campaign performance using analytical tools like Google Analytics and Tableau to track KPIs, interpret web traffic, and recommend strategic improvements. Regular reporting and data-driven decision making are essential to refine current tactics and explore new opportunities.
• Conduct comprehensive keyword research and implement on-page and off-page SEO best practices to enhance organic search rankings and website visibility. This includes optimising content and technical site elements to meet evolving search engine algorithms.
• As a digital marketing specialist, you are also expected to oversee social media community management and engagement, monitoring trends and audience interactions to adjust content strategies and foster meaningful brand-consumer relationships.
• Utilise AI-driven tools and automation platforms to streamline campaign execution and personalisation, ensuring digital efforts keep pace with technological advancements and consumer expectations.
• Ensure strict adherence to data protection regulations and ethical advertising standards, such as GDPR, by implementing compliant practices across all digital marketing activities.
• Lead digital marketing specialists collaborate closely with cross-functional teams, including design, content, sales, and product development, to maintain a consistent brand message and support integrated marketing initiatives.
• Stay current with digital marketing trends, emerging technologies, and best practices by engaging in continuous professional development and market research, thereby contributing innovative ideas to drive strategic growth.

Qualifications

• Proven experience (minimum three years) in a Digital Marketing Specialist role, with a preference for candidates who have successfully managed remote or agency-based projects.
• Demonstrable experience in digital marketing, backed by a strong portfolio showcasing successful, data-driven campaigns across various online channels. This includes a proven track record in leveraging multiple platforms to achieve measurable business outcomes.
• Digital Marketing professionals are expected to be proficient in digital marketing tools and platforms such as Google Ads, Google Analytics, SEMrush, HubSpot, and Meta Business Suite, coupled with the ability to interpret performance data and derive actionable insights.
• A solid understanding of both creative and analytical aspects of digital marketing, with the capacity to balance strategic planning with hands-on campaign management.
• Excellent written and verbal communication skills, ensuring clear articulation of ideas and effective collaboration with diverse teams and stakeholders.
• AS an all-around digital marketing specialist, you should have experience in implementing SEO and SEM strategies, alongside a strong grasp of content marketing, email campaigns, and social media management.
• Familiarity with AI-driven marketing tools and marketing automation platforms is highly desirable, as is the ability to adapt to new technological trends quickly.
• A high level of organisational and time-management skills, with proven ability to manage multiple projects concurrently in a fast-paced environment.
• Up-to-date knowledge of legal and ethical digital marketing frameworks, including GDPR and other relevant regulatory standards.
• A creative mindset paired with a pragmatic approach to problem solving, ensuring both innovative ideas and measurable, results-oriented strategies are brought to the table.

Education & Certifications

• It is desirable that as a Digital Marketing specialist you have a bachelor’s degree in Marketing, Business, Communications, or a related discipline is generally preferred; however, substantial practical experience may be considered equivalent in many cases. Advanced studies, such as an MSc in Digital Marketing, can enhance prospects for more senior roles.
• Professional certifications play a vital role in demonstrating expertise; recognised credentials include the Chartered Institute of Marketing (CIM) Level 4 or Level 6 Digital Marketing Certificate and the Digital Marketing Institute (DMI) Certified Digital Marketing Professional qualification.
• Additional certifications from Google (e.g. Google Ads and Google Analytics Certification), Meta (Facebook Blueprint), and HubSpot (Content Marketing Certification) are widely endorsed and help validate specialised skills.
• Accreditation in specific areas such as SEO and SEM from bodies like SEMrush or Moz further strengthens competency claims, especially in roles with a heavy digital search component.
• Emerging credentials in AI-driven marketing and data analytics (using tools such as Tableau or Power BI) are increasingly advantageous, highlighting a professional’s commitment to staying at the forefront of technological development.
• Regular participation in industry workshops, webinars, and online training courses is encouraged to continually update skills and maintain competitiveness in the rapidly evolving digital marketing space.

Additional Job Requirements

• Must demonstrate excellent written and spoken English to ensure clear communication and professional deliverables.
• Applicants must be self‐employed or registered as a sole trader, capable of operating independently and managing their own tax and National Insurance responsibilities.
• Ability to provide fully compliant professional invoices for services rendered, including all statutory details such as business name, address, unique invoice number and due date.
• Willingness to enter into a written contract that clearly outlines the project scope, payment terms and intellectual property rights.
• Must adhere to all relevant UK regulations for self‐employed professionals, including conformity with IR35 where applicable.

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