Domestic Campaigns Manager

University of Newcastle; Newcastle upon Tyne; On-site; GBP 39,000 - 50,000; Full time

Job summary

A leading educational institution is seeking a Domestic Campaigns Manager to drive strategic marketing campaigns for student recruitment. This full-time role involves overseeing campaign execution and managing stakeholder relationships to enhance the university's visibility and reach. The ideal candidate will have a proven track record in marketing, exceptional communication skills, and strong analytical abilities. This role is based in Newcastle upon Tyne and offers a competitive remuneration package.

Benefits

17% superannuation

Generous leave policies

Health insurance discounts

Wellbeing programs

Qualifications

• Proven experience leading integrated marketing campaigns.
• Exceptional stakeholder management and communication skills.
• Strong analytical and organisational skills.

Responsibilities

• Lead strategic direction and execution of integrated marketing campaigns.
• Oversee campaign execution, including budget and timeline management.
• Develop and implement strategic campaign plans.

Skills

Marketing campaign leadership

Stakeholder management

Analytical skills

Job description

***Shortlisting and interviewing for this role will take place in January 2026***

Additionally, we are unable to respond to queries during out shutdown period from Friday 19 December 2025 - Tuesday 6 January 2026.

Be challenged and imagine with us

As Domestic Campaigns Manager you will lead the strategic direction and execution of integrated marketing campaigns that drive domestic student recruitment across enabling, undergraduate and postgraduate programs.

This role plays a pivotal part in shaping campaign strategy, fostering high-level stakeholder engagement, and ensuring the successful delivery of targeted, data-informed marketing initiatives.

In this role you will:

• Develop and implement strategic campaign plans that align with student recruitment goals, leveraging paid, earned and owned media channels.
• Provide expert guidance to internal stakeholders on campaign strategy, media planning, and messaging frameworks to maximise impact.
• Build and maintain strong relationships across Future Students, Colleges, and other key teams to ensure collaborative campaign delivery.
• Oversee campaign execution, including budget and timeline management, agency coordination, and performance tracking to optimise outcomes.
• Manage and mentor a Domestic Campaign Coordinator to support campaign delivery and performance.

This continuing position is full time and will be located at the Callaghan Campus (Awabakal land).

How will you inspire us?

You will have:

• Proven experience leading integrated marketing campaigns with a strong understanding of media strategy, market intelligence and performance analytics.
• Exceptional stakeholder management and communication skills, with the ability to influence and collaborate across diverse teams.
• Strong analytical and organisational skills, with the ability to interpret data, develop reports and present insights to inform decision-making.

What we offer

The remuneration for this position isHigher Education Worker Level 8+ 17%superannuation and is commensurate with skills and experience.

In addition to working for a university that is breaking boundaries, discovering new ways of thinking and cementing a place as a global leader, we offer a range of benefits to our employees to ensure you balance your commitments, stay healthy and work effectively.

These include:

• 17% super and salary packaging.
• Additional University Holiday days, generous personal, life, and parental leave, annual leave loading, and additional purchased leave scheme.
• Discounts on private health insurance, gym memberships, software, travel and more.
• A range of support and wellbeing programs.

For more information on benefits and conditions, please follow this link.

About our University

The University of Newcastle stands as a global leader distinguished by a commitment to equity and excellence. Our vision is to be a world-leading University for our regions and creating a better future for our regions and the globe. Underpinned by this vision are our values of excellence, equity, engagement and sustainability.

Your next steps

Important information before you apply:

• If viewing this on a job board other than the University's please click ‘Apply’ (or equivalent) to reach the University's website, where a copy of the Position Description can be accessed. Please download a copy from the Related Documents section before commencing your application.
• Due to the nature of this role, the University may require the preferred candidate to undertake further pre-employment checks.
• Applications for this position will only be accepted from those with Australian residency or a valid work permit.
• Shortlisting and interviewing for this role will take place in January 2026.

Your application:

Your application must include:

• Your resume.
• A cover letter outlining your motivation to apply for this opportunity.
• A statement addressing the Essential Criteria listed in the attached Position Description.

Please upload your Cover Letter and response to the requested Criteria as one PDF document. This document should not exceed 3 pages.

We value diversity and strive to ensure that our recruitment processes are equitable, inclusive, and barrier-free. If you require an alternative pathway to view the Position Description or to submit an application, please reach out to [e-mail].

We also seek to provide a fair chance to all applicants by providing reasonable adjustments where required during the assessment and interview phases of the recruitment process.

Contact Us

For specific position enquiries, please contact Simon Bush, Director Future Students (Domestic) on [phone] or via email at [e-mail]

Having technical difficulties? Please reach out to us: [e-mail]

Please note, we are unable to respond to queries during out shutdown period from Friday 19 December 2025 - Tuesday 6 January 2026.

We do not accept email applications.

Closing date:Wednesday 7 January at 11.59pm AEDT

We are excited to beLooking Aheadwith you

We provide opportunities for all people regardless of their background and experience, and this philosophy is reflected across all that we do.

The University of Newcastle is an equal opportunity employer committed to equity, diversity, and social inclusion. Women and Aboriginal and Torres Strait Islander candidates are particularly encouraged to apply.