Director, Merchandising

Applied Intuition Inc.; Greater London; Hybrid; GBP 120,000 - 160,000; Full time

Job summary

A leading gaming company in Greater London is seeking a Director of Games Merchandising to drive engagement, revenue, and conversion for their online store. The ideal candidate will have over 12 years in digital merchandising, a passion for games, and experience leading high-performing teams. This senior-level role requires strong commercial instincts, analytical skills, and the ability to communicate effectively with senior partners. The position offers a hybrid working model and a discretionary bonus opportunity.

Benefits

Discretionary bonus opportunity

Private Medical Insurance

25 days holiday per year

On Site Gym

Free soft drinks

Access to cycle garage and showers

Qualifications

• 12+ years in digital merchandising or e-commerce, with the games or digital entertainment industry.
• Deep love and passion for games and understand the psychological drivers behind game engagement.
• Proven experience leading a high performing team in a global & matrixed organization.
• Strong commercial instincts and a demonstrated track record of driving profitable growth through digital experiences.
• Ability to use data & analytics to understand consumer behavior & trends.
• Solid understanding of the player journey & depth on what drives games engagement.
• Exceptional communication skills, and the ability to influence and lead senior partners.

Responsibilities

• Maximize player engagement, conversion and revenue for the Store.
• Lead and inspire teams, fostering a collaborative and high-performance culture.
• Oversee, develop and optimize Merchandising performance.
• Ensure that activities support achievement of Store commercial targets.
• Develop insights and inputs for business reviews.
• Improve the efficiency of teams through better processes and automation.
• Manage inventory across both curation & personalization.

Job description

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Role overview:

The Director of Games Merchandising will be responsible for showcasing the incredible range of gameplay experiences to over 100 million loyal gamers. They will have a deep love and passion for gaming and take huge pride in developing compelling and impactful merchandising experiences that are highly player-centric and contribute to the broader Store growth strategy. They will be accountable for ensuring that the global Storefronts are merchandised in a relevant and engaging way, helping every player discover the next perfect game, driving improved engagement, revenue and conversion.

This is a senior level role requiring deep gaming and merchandising expertise, a strong commercial lens, and demonstrated experience working multi-functionally to bring new experiences to life on the PlayStation store. This role will lead the team of merchandisers ensuring game launches, campaigns, promotions and experiences are delivered in a way that achieves Store commercial priorities.

What you'll be doing:

• The core job is to maximize player engagement, conversion and revenue for the Store, while balancing key launch moments and other strategic business initiatives.
• Accountable for leading and inspiring teams, fostering a collaborative and distributed work culture that encourages and supports high performance, data led decision making and creativity.
• Responsible for overseeing, developing and optimizing the Merchandising performance on an ongoing basis and further ensuring that activities support achievement of Store commercial targets.
• Responsible for ongoing optimization of merchandising, ensuring commercial targets are achieved through engagement and commercial growth.
• Development of insights and inputs into the Weekly, Monthly & Quarterly business reviews.
• Responsible for improving the efficiency of teams through improved processes and automation.
• Leading weekly and daily Inventory management across both curation & personalization, to drive the strongest user and revenue outcomes.

What we're looking for:

• 12+ years in digital merchandising or e-commerce, with the games or digital entertainment industry.
• Deep love and passion for games and understand the psychological drivers behind game engagement.
• Proven experience leading a high performing team in a global & matrixed organization.
• Commercial results: strong commercial instincts and a demonstrated track record of driving profitable growth through digital experiences
• Analytical skills: ability to use data & analytics to understand consumer behavior & trends
• Domain expertise: solid understanding of the player journey & depth on what drives games engagement
• Exceptional communication skills, and the ability to influence and lead senior partners
• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• 25 days holiday per year
• On Site Gym
• Free soft drinks
• Access to cycle garage and showers

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.