Direct Channel Marketing Lead – Email & Lifecycle Campaigns

Key Partnerships; Preston; On-site; GBP 30,000 - 45,000; Full time

Job summary

A prominent financial services company in Preston seeks a Direct Channel Marketing Manager to lead email and direct marketing campaigns. In this role, you will collaborate with stakeholders to deliver effective strategies that meet monthly targets. The successful candidate will manage campaign production and analyze performance, utilizing platforms like Microsoft Dynamics and DotDigital. Ideal for creative problem solvers, this position offers 25 days of holiday, plus a charity day and opportunities for professional growth.

Benefits

25 days holiday plus bank holidays

1 charity day

Qualifications

• Experience managing email and direct mail campaigns from start to finish is essential.
• Proven ability to generate leads through targeted marketing campaigns.
• Strong organisational skills to manage day-to-day production of campaign assets.

Responsibilities

• Plan and execute automated lead-nurturing campaigns.
• Monitor and analyse campaign performance to optimize effectiveness.
• Develop landing pages to enhance campaign support.

Skills

CRM platforms expertise

Email marketing proficiency

HTML knowledge

Analytical skills

Strong communication skills

Data-driven mindset

Tools

Microsoft Dynamics

DotDigital

Job description

A prominent financial services company in Preston seeks a Direct Channel Marketing Manager to lead email and direct marketing campaigns. In this role, you will collaborate with stakeholders to deliver effective strategies that meet monthly targets. The successful candidate will manage campaign production and analyze performance, utilizing platforms like Microsoft Dynamics and DotDigital. Ideal for creative problem solvers, this position offers 25 days of holiday, plus a charity day and opportunities for professional growth.