Digital Marketing Specialist

WRAP Cymru; United Kingdom; Hybrid; GBP 36,000 - 40,000; Full time

Job summary

An environmental NGO is seeking a Digital Marketing Specialist to raise awareness and drive behavior change through effective digital marketing strategies. This role involves managing various digital marketing campaigns, utilizing data insights, and collaborating with teams. The ideal candidate will have a solid understanding of digital B2C channels and excellent communication abilities, with a salary range of £36,600 to £40,000 plus benefits. It offers a hybrid working environment with flexible hours.

Benefits

10% pension

25 days annual leave + bank holidays

Private medical insurance

Life assurance

Up to 13 flexi-days

Qualifications

• Good understanding of CRM, social media, web content, SEO, and paid ads.
• Ability to craft compelling communication for diverse audiences.
• Excellent communication skills and ability to collaborate effectively.

Responsibilities

• Create and execute impactful content plans across all digital channels.
• Track, measure, and analyze campaign performance through relevant KPIs.
• Manage and optimize organic and paid search and social campaigns.

Skills

Digital B2C marketing channels knowledge

Communication skills

Ability to analyze results

Knowledge of graphic design tools (Canva, Adobe Express)

Job description

Overview

Join to apply for the Digital Marketing Specialist role at WRAP.

This range is provided by WRAP. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay and details

Job type: Permanent full-time

Location: London, Cardiff, or Banbury – you will be contractually based in the office nearest to you with hybrid working.

Hybrid working: You will be able to work from home or the office and come into the office to collaborate with your team(s) when required. We have flexible core hours, and we don’t believe in a culture of presenteeism. We will discuss what is important to you and to us during the recruitment process.

Salary & Benefits: £36,600 to £40,000 depending on experience + 10% pension, 25 days annual leave + bank holidays, 35 hour working week, up to 13 flexi-days, private medical insurance, life assurance, and much more!

Closing date: Wednesday 10 September at 9.00 BST. WRAP reserves the right to close this role early in the event of a large volume of applications.

Who we are

WRAP is a global environmental action NGO championing the shift towards a circular economy, fundamentally reshaping how we produce, consume, and manage resources. Our vision is a world transformed, in which Circular Living is commonplace. Where the systems that provide our everyday goods contribute to the world\'s prosperity and sustainability instead of reducing it.

WRAP drives Circular Living through four key areas: accelerating the circular economy, future-proofing food, preventing problem plastics and transforming textiles. We catalyse action from policy makers, businesses, NGOs and citizens to make it happen.

WRAP delivers multiple national citizen campaigns, such as Love Food Hate Waste and Recycle Now, that help inspire people to take simple everyday actions that make a big difference for the planet.

We have offices in the UK, USA and Australia, and live projects in over 30 countries.

Join us at WRAP and you\'ll drive important change to make Circular Living the norm.

The role

As our Digital Marketing Specialist, you will create, execute, and optimise digital marketing activity that raises awareness, drives behaviour change and delivers measurable results among citizens at scale. You will collaborate extensively to execute our campaign digital marketing plans, using data-driven insights to continuously enhance activity performance.

This role will be responsible for supporting the digital marketing strategy for WRAP\'s citizen campaigns, like Love Food Hate Waste, Be Mighty and Recycle Now. This role will work across all the digital elements of these campaigns, from social media and email marketing to web content, paid ads and online partnerships.

Key responsibilities:

• Create and execute impactful content plans across all digital channels.
• Manage and optimise organic and paid search and social campaigns, ensuring maximum ROI. Be knowledgeable of digital technology and content trends, generate actionable insights from digital marketing activity to improve outcomes.
• Track, measure, and analyse campaign performance through relevant KPIs, adjusting strategies as needed to ensure goals are met.

Who we are looking for

The successful candidate will:

• Have a good understanding of all digital B2C marketing channels and tools including CRM, social media, web content, SEO and paid ads, and how to analyse results and learn from testing.
• Be able to craft compelling communication for diverse audiences, including use of e.g. Canva, Adobe Express.
• Be able to work at pace, turning around multiple activities and initiatives simultaneously.
• Have excellent communication skills and the ability to collaborate effectively with team members.

How to apply and inclusivity

Ready to lead the way to circular living?

If you think you have what it takes but your experience looks different to what is advertised, please still apply. We welcome applications from everyone regardless of your age, race, gender, neurodiversity, ability, beliefs, sexuality, or personal preferences.

We want to help you be your best, so please contact us if you require any assistance or adjustments during the recruitment process.

Find out more about life at WRAP here.

Additional information

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industries: Non-profit Organizations

Referrals increase your chances of interviewing at WRAP by 2x

Get notified about new Digital Marketing Specialist jobs in England, United Kingdom.