Digital Analytics Engineer

AnaVation LLC; Manchester; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading online gifting company in the UK is seeking a Digital Analytics Engineer to enhance their data collection and tracking strategies. This role involves collaborating across teams to implement Google Analytics and Google Tag Manager effectively. Ideal candidates should have strong experience in data analysis and web technologies, as well as a passion for meaningful data. This position offers a competitive salary with benefits including flexible working arrangements and professional development opportunities.

Benefits

Competitive Pay & Bonuses

Private healthcare

Flexible Working

Career Growth Opportunities

Qualifications

• 4+ years’ experience in Google Analytics and tag management.
• Solid understanding of web technologies including JavaScript, jQuery, CSS, and HTML.
• Experience with native app tracking and server-side tracking.

Responsibilities

• Define and evolve tracking and measurement strategies.
• Implement and maintain tracking across web and app.
• Educate stakeholders on online measurement best practices.
• Audit existing platforms for correct tracking implementation.

Skills

Google Analytics (GA 360)

Google Tag Manager

JavaScript

SQL

Data analysis

Firebase Analytics

Excellent communication

Tools

Snowflake

AWS

dbt

Tableau

GitHub

Jira

Confluence

Job description

Overview

We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care. We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive.

If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team.

Role

Digital Analytics Engineer who feels at home working with Google Tag Manager and Google Analytics (GA 360), and who cares deeply about collecting the right data, in the right way, at the right time.

Reporting into the Digital Analytics Manager, you’ll own the implementation and quality of our tracking across web and app, working closely with Product, Marketing and Engineering to make sure our data is robust, reliable and genuinely useful.

You’ll join our Data team at an exciting point of investment and growth on a 12 month FTC. Our data platform is built on Snowflake, AWS, dbt and Tableau, supported by talented engineers and architects across the business. At the heart of our digital data collection sits Google Analytics and server-side GTM, helping us enrich and connect our web and app behavioural data

This role is ideal for someone looking to move client-side, or step up their impact in a fast-paced ecommerce environment.

Key Responsibilities

• Assist in defining and evolving the tracking and measurement strategy for Moonpig
• Implement and maintain tracking across web and app using Google Analytics 360 / GA4, Google Tag Manager and Firebase Analytics
• Work closely with Product, Marketing and Engineering teams to understand requirements and deliver high-quality tracking solutions
• Educate stakeholders on the importance of online measurement and provide best-practice guidance
• Collaborate with product and development teams to create data layer snippets for existing features and scope technical documentation for new ones
• Integrate new social and web channels into Google Analytics using clear UTM structures
• Create and manage tags using server-side GTM for analytics and marketing technologies
• Configure Google Analytics including custom dimensions, filters, channels, goals, reports, properties and user access
• Audit existing platforms to ensure tracking technologies are correctly implemented
• QA tracking changes, troubleshoot issues and recommend improvements
• Present insights and findings to the wider business
• Support ad-hoc reporting and analysis as needed

About You

• Passionate about collecting high-quality, meaningful data
• Ideally have 4+ years’ experience with Google Analytics (GA 360), tag management and data analysis
• Have a solid understanding of web technologies including JavaScript, jQuery, CSS and HTML
• Confident working with both technical and non-technical stakeholders
• Comfortable in a fast-paced, agile environment
• Highly organised, detail-focused and proactive
• Communicate clearly and confidently, both in writing and verbally
• Experience with native app tracking
• Experience with SQL, R and/or Python, or working with APIs is desirable
• Hands-on experience with server-side tracking is desirable
• Familiarity with GitHub, Confluence and Jira is desirable
• Experience using Google Marketing Platform and Google Cloud Platform, particularly BigQuery is desirable
• Strong Excel or Google Sheets skills is desirable

Our Tech Environment

• Google Analytics 360 / GA4
• Google Tag Manager (client-side and server-side via Stape)
• Firebase Analytics
• Snowflake, AWS, dbt and Tableau
• A collaborative data platform supported by experienced engineers

Interview Process

• Stage 1: Recruiter screening call (15-30 mins)
• Stage 2: Interview with hiring team (45-60 mins)
• Stage 3: Technical interview focused on scenario-based problems and practical application (60 mins)

What’s in it for you?

We believe in empowering our team to do their best work. Enjoy:

💰 Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.

💆🏽 Wellbeing First: Private healthcare (UK), mental health support & dog-friendly offices (London & NL).

🏖️ Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.

📈 Career Growth: Learning allowances, coaching & development programs.

Want to know more?

Explore our full benefits package: here

Check out our podcast, tech blog and product blog to hear more about how we work and what we\'re building!

Our Ways of Working

We trust you to do what’s right, providing flexibility to balance work and life. We believe in giving you permission to innovate and focus on delivering meaningful results. We understand that effective ways of working are unique to each individual, role, and team, and we’re committed to supporting and discussing your specific needs throughout the interview process and beyond.

Moonpig Group\'s Commitment to Equality, Diversity, and Inclusivity

At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us.

From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.

We\’re proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place.

We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.

If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so. If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.