Digital Account Planner

Applied Intuition Inc.; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A creative media company in Greater London is seeking a Digital Planner Buyer to manage paid advertising campaigns, particularly for ITV. The ideal candidate will have a strong base knowledge of various digital channels and experience in reporting and campaign analysis. You will be part of a dynamic team that values collaboration and continuous learning, with benefits including competitive medical plans and significant paid time off. This role offers opportunities for professional growth in a supportive environment.

Benefits

Competitive medical insurance

Group retirement plans

Preferential partner discounts

Mental health awareness days

Qualifications

• Good working knowledge of paid advertising across various digital channels.
• Experience with activation and reporting is preferred.
• Comfortable handling large quantities of data and budgets.

Responsibilities

• Develop and set up paid social media campaigns.
• Analyze and optimize campaign performance.
• Provide reports with insights for clients.

Skills

Paid advertising knowledge

Data analysis

Microsoft Excel

Campaign optimization

Client communication

Digital strategy understanding

Job description

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Essence Media is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

We are looking for a digital planner buyer to continue their career with us at Essence Media, working on the ITV account. The ideal candidate is someone with a good working knowledge of paid advertising across a variety of digital channels (direct IO, programmatic, social and search). This person should have experience with activation and reporting but should still be keen to further their expertise across both. The successful candidate will become part of an established team focused on driving innovation and executing best in class for their client. This role involves building ITV’s position as a go-to source for streaming content, with a balance of brand and conversion-based objectives covering content such as Love Island, Big Brother, Euros and many more hero content launches.

Key Responsibilities

As part of the ITV digital team, specializing in social, the role is varied with several areas of focus. Digital planner buyers are expected to be proficient in at least some of these areas but will be given all the necessary training to help develop their skills further. Responsibilities include:

Campaign Management

• Assisting on the development of detailed paid social media plans that align with client’s objectives and KPIs.
• End‑to‑end set up of paid social campaigns across relevant social platforms. The ideal candidate should be able to display a good base understanding of digital strategy & best practices across a variety of channels, objectives, formats, audience types etc.
• Working with the activation team to make recommendations around optimising campaign performance and pacing to ensure activity delivers as expected.
• Troubleshooting and optimising campaigns in order to improve performance as necessary.
• Working with the activation team to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel.
• QA’ing performance commentary that delivers valuable insight and recommendations to clients.
• Able to identify trends and recommend actions to capitalise/mitigate these trends as necessary.
• Assisting with more detailed analysis including end‑of‑campaign reporting, quarterly/annual reviews, and on standalone projects.
• Supporting with the strategic planning across other digital channels, working with the account director on campaign RTBs, testing, monthly reviews etc.

Client & Partner Management

• Working closely with your line‑manager & the wider team to support the delivery of high‑quality work for clients. Actively contribute to client calls and become a valued and trusted member of their marketing team.
• Working with partners and attending regular platform training sessions to further develop your paid social skillset.
• Establish yourself as a go‑to contact integrating the wider digital planning team alongside the digital planning account director.

Operational Excellence

• Able to effectively manage your time whilst working on multiple projects simultaneously.
• Able to communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in‑person.
• Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community.
• Help those more junior in the team with their tasks, providing guidance where needed.
• Responsible for accurate and timely fulfilment of mandatory agency finance processes. Working with line‑manager and more junior team members to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Able to display a good foundation with your understanding of a variety of digital channels.
• Experience working in an agency environment (preferably as part of a social or activation team) is not necessary but would be preferable.
• Computer literate with a good base of skills across the Microsoft Office suite of programmes (including Excel).
• Comfortable handling large quantities of data and working with numbers/budgets. Experience compiling performance reports for clients and writing insightful commentary to accompany these reports.
• Ambition to progress within an evolving digital team focused on driving innovation and pushing the boundaries.
• Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can‑do attitude.

Life at WPP Media & Benefits

In return the successful candidate can expect to work as a member of a fun and engaging team that is part of a company that truly champions learning, development and will invest in your career over the long term.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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