Customer Marketing Manager

Log my Care; City of London; On-site; GBP 50,000 - 60,000; Full time

Job summary

A progressive care technology company in central London is seeking a Lifecycle Marketing Manager. This role involves developing marketing strategies, enhancing customer communication, and leading co-marketing initiatives. Candidates should have B2B marketing experience, particularly within the SaaS domain, and possess skills in tools like HubSpot and Canva. A mission-driven mindset is essential for success in this rapidly evolving environment.

Qualifications

• 3+ years of experience in loyalty marketing, community-building, or partnerships marketing.
• Strong track record in B2B marketing, preferably within a SaaS or tech environment.
• Excellent data literacy and performance optimization skills.

Responsibilities

• Develop lifecycle marketing playbook and strategy.
• Drive communication with customers and lead co-marketing efforts.
• Build the lifecycle marketing function from scratch.

Skills

Loyalty marketing

Community-building

B2B marketing

Data literacy

Content design

Tools

HubSpot

Figma

Canva

Monday.com

Coda

Job description

About us

Log my Care is the platform for next-generation care providers. We’re built for forward-thinking care teams who want to move beyond outdated systems and deliver the very best person-led care. Our mission is to enable providers to deliver proactive care—helping teams anticipate needs, prevent issues before they arise, and give people the best chance at healthier, happier lives.

Outdated, clunky software wastes time and holds care back. We’re building the antidote: intuitive, powerful tools that save hours on admin, unlock smarter insights, and raise the standard of care every day. That’s why over 2,000 providers across the UK choose Log my Care to deliver safer, smarter, more proactive care that is transforming the lives of over 20,000 people every day.

The role

This is an incredibly exciting and pivotal time to join Log my Care. We've recently secured numerous new key accounts and enterprise clients, creating a need for dedicated marketing function for lifecycle and customer. The Lifecycle Marketing Manager is the first-ever dedicated role of its kind within our Marketing team, offering an opportunity to build the function from scratch.

You will develop our lifecycle marketing playbook and strategy and be empowered to set up the foundational processes, segments, and activities that drive loyalty and advocacy. You will lead a significant shift in how we communicate with customers of all sizes, pioneering our first co-marketing efforts. If you want to define the strategy, not just execute one, this is your role.

Salary and location

Salary Range: £50,000-60,000 depending on experience
Location: This role is based in central London. Our mandatory in-office days are Wednesdays & Fridays.

This will be a great opportunity for you if you like:

• Mission-led company: Motivated to make a transformational impact in the lives of vulnerable people.
• Community-building: Growing the Log my Care community across the social care sector
• Storytelling: Building narratives around partnerships and telling stories - spotting an opportunity for a great case study and co-marketing opportunity
• Scale-up life: you're comfortable in a rapidly changing environment where the answer is not always clear, working with the resources at hand and delivering high-quality work.

You will have:

• 3+ years of experience in loyalty marketing, community-building, or partnerships marketing
• A strong track record of success in B2B marketing, preferably within a SaaS or fast-paced tech environment.
• Skill with HubSpot and its suite of functionality: Marketing, Content Reporting, Sales, Automations, and Workflows.
• Excellent data literacy, comfortable working with RevOps and Product Marketing to identify and optimise performance of your programmes and activities.
• Skill with production tools like Figma, Canva and HubSpot to design and distribute your own content.
• Strong task planning and management (e.g., using Monday.com, Coda).

The Interview process:

1. Submit your Application
2. Exploratory call with Kris (Internal Recruiter) (25 mins)
3. Interview with Stu (Interim Head of Marketing) via Zoom (1 hour)
4. In-person task with Lizzie (Sales & Marketing Director), Chloe (Sr. Content Marketing Manager), Jo (Marketing Manager), Tom (Product Marketing Manager)
5. Final interview with Sam (Co-founder & CEO) to discuss what you might bring to the role and how you might embody our values at LmC (20 minutes).

D&I Statement

Log my Care is committed to being an inclusive and diverse workplace. The excellent work produced by our team would not be possible without bringing together all of our team's different backgrounds, experiences and skills. We treat every employee equally, and fairly regardless of age, disability, gender, marital status, race, religion, or sexual orientation. It is vitally important that each of our team members feels confident, comfortable, and empowered.

Recruitment notice

Note to recruitment agencies: Log my Care is committed to building a long-term approach to our hiring strategy, we are therefore already working in partnership with a selected talent partner. We, therefore, ask you to hold off sending speculative CVs or sales approaches.