Customer Communications Specialist

AnaVation LLC; Remote; GBP 45,000 - 60,000; Full time

Job summary

A leading global data solutions provider in Greater London seeks a Customer Communications Specialist to manage all external channels for customer engagement. The role emphasizes crisis management and effective communication during product changes. Ideal candidates will have over 3 years of experience in customer communications and a strong understanding of the commodities market. This position offers opportunities to work with innovative platforms and a collaborative team dedicated to making impactful communication strategies.

Benefits

Inclusive workplace

Opportunity for professional development

Qualifications

• 3+ years in Customer Communications, Product Marketing, or PR roles.
• Experience with customer-facing communications in crisis situations.
• Proficiency in at least two communications platforms.

Responsibilities

• Develop and maintain the Crisis Communications Playbook.
• Lead communication during product updates and service disruptions.
• Ensure timely messaging across various customer channels.

Skills

Exceptional written and verbal communication skills

Crisis communication management

Project management

Tools

HubSpot

Customer.io

Intercom

Job description

At Kpler, we are dedicated to helping our clients navigate complex markets with ease. By simplifying global trade information and providing valuable insights, we empower organisations to make informed decisions in commodities, energy, and maritime sectors.

Since our founding in 2014, we have focused on delivering top-tier intelligence through user-friendly platforms. Our team of over 700 experts from 35+ countries works tirelessly to transform intricate data into actionable strategies, ensuring our clients stay ahead in a dynamic market landscape. Join us to leverage cutting‑edge innovation for impactful results and experience unparalleled support on your journey to success.

About the role

We are looking for an experienced and strategically minded Customer Communications Specialist to own all external communication channels directed at our existing customer base. This role is crucial for ensuring customers are informed, engaged, and reassured, particularly during product changes, service disruptions, and potential reputation issues. A deep appreciation for the unique factors driving the commodities sector is highly desirable.

What you'll do

1. Reputation & Crisis Management

• Strategy Development: Develop, maintain, and regularly test the company's Crisis Communications Playbook specifically for customer‑facing incidents (e.g., outages, security breaches, significant market events).
• Execution: Act as the primary communications responder during an active crisis, drafting and rapidly deploying transparent, empathetic, and factual communications to mitigate negative customer sentiment and minimise churn.
• Reputation Management: Monitor customer sentiment across support channels and public forums to identify potential reputation risks and proactively address negative feedback before it escalates.

2. Product & Service Communications

• Change Management: Lead the strategy, creation, and distribution of all communications related to product updates, feature releases, system maintenance, pricing changes, and service sunsetting.
• Proactive Information: Ensure customers receive timely, clear, and audience‑appropriate messaging across various channels (email, in‑app messages, landing pages).
• Internal Alignment: Serve as the core liaison between Marketing, Product, Engineering, and Customer Success to translate technical changes into compelling, understandable customer benefits and actionable steps.

3. Communications Strategy & Tools

• Audience Segmentation: Develop advanced customer segmentation strategies to ensure communications are highly targeted and relevant to the recipient's usage and market segment.
• Tool Management: Own and administer our key communications platforms, ensuring optimal performance, data hygiene, and integration with the wider tech stack.
• Performance Measurement: Define key communication KPIs (e.g., open rates, click‑through rates, adoption rates, churn reduction impact) and provide regular reporting to leadership.

4. Industry Knowledge (Highly Desirable)

• Market Context: Ideally, possess an understanding of the commodities markets to ensure communications are sensitive to the commercial environment our customers operate in.
• Credibility: Ensure all messaging reflects a sophisticated understanding of market impact and maintains the company's credibility as a reliable partner.

About you

• Communications Excellence: Exceptional written and verbal communication skills, with a proven ability to distill complex, technical topics into clear, concise, and customer‑friendly language. Superior English language skills required.
• Experience: 3+ years of dedicated experience in a Customer Communications, Product Marketing, or PR role, preferably within a B2B SaaS, FinTech, or Energy/Commodities/Logistics environment.
• Crisis Comms: Proven, hands‑on experience managing and executing communications during at least one significant corporate or service crisis.
• Project Management: Excellent organisational skills, with the ability to manage multiple complex communication workstreams simultaneously under tight deadlines.

Technical & Platform Proficiency

• Essential: Proven, in‑depth experience administering and executing campaigns using at least two of the following platforms: HubSpot, Customer.io, Intercom.
• Data Literacy: Competence in using CRM data (e.g., Salesforce) and analytics to inform communication timing and strategy.

We are a dynamic company dedicated to nurturing connections and innovating solutions to tackle market challenges head‑on. If you thrive on customer satisfaction and turning ideas into reality, then you’ve found your ideal destination. Are you ready to embark on this exciting journey with us?

We make things happen

We act decisively and with purpose, going the extra mile.

We build together

We foster relationships and develop creative solutions to address market challenges.

We are here to help

We are accessible and supportive to colleagues and clients with a friendly approach.

Our People Pledge

Don’t meet every single requirement? Research shows that women and people of color are less likely than others to apply if they feel like they don’t match 100% of the job requirements. Don’t let the confidence gap stand in your way, we’d love to hear from you! We understand that experience comes in many different forms and are dedicated to adding new perspectives to the team.

Kpler is committed to providing a fair, inclusive and diverse work‑environment. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.

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