CRO Lead, Ecommerce Growth & UX Optimisation

Manchester Airport plc.; Manchester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading airport services company is seeking a motivated individual to lead the optimisation strategy of e-commerce journeys. This role focuses on improving conversion rates and user experience while driving business growth. The ideal candidate will collaborate across product, tech, and digital analytics teams to implement a robust conversion rate optimisation strategy. A strong background in digital marketing, website analytics, and A/B testing methodologies is essential for success in this position, along with the ability to analyse data-driven insights for continuous improvement.

Benefits

25 days holiday, increasing by 1 day per year

10% company pension

On-site gym

Rail and retail discounts

Access to internal events

Formal development opportunities

Qualifications

• Led previous experience in an e-commerce environment.
• Established and drove e-commerce optimisation and conversion improvements.
• Experience of UX design across web and mobile.

Responsibilities

• Develop and execute a Conversion Rate Optimisation strategy.
• Conduct in-depth analysis of user behaviour and conversion funnels.
• Plan and execute A/B tests for website optimisation.

Skills

Strong background in digital marketing

Website analytics expertise

A/B testing methodologies

Analytical and problem-solving skills

Education

Degree level or equivalent

Tools

Google Analytics

Excel

Job description

A leading airport services company is seeking a motivated individual to lead the optimisation strategy of e-commerce journeys. This role focuses on improving conversion rates and user experience while driving business growth. The ideal candidate will collaborate across product, tech, and digital analytics teams to implement a robust conversion rate optimisation strategy. A strong background in digital marketing, website analytics, and A/B testing methodologies is essential for success in this position, along with the ability to analyse data-driven insights for continuous improvement.